Around the Net
Why RTB Should Be Adopted Now
- The Drum, Friday, May 3, 2013 1:07 PM
The Drum gave 10 reasons why RTB is needed as part of a company's "performance strategy." At the top of the list is increased transparency, but coming in at number two is the lure of being an "adopter" of the tech.
"Global growth in RTB is expected to skyrocket from 2012’s $3 Billion to $14 billion in 2016 (IDC 2012) so early adopters in this space are truly taking advantage of a vast opportunity to shape the RTB landscape. Advertisers fully engaged in RTB will be best placed to ride the growth," wrote The Drum.
