- Google Brings Channel Reporting To Performance Max
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Channel performance reporting will enable advertisers to gain visibility into how individu ...
- State Lawmakers Pass Washington Tax On Ad Services
MediaDailyNews, Wendy Davis - Monday, April 28, 2025
The ANA, 4As and other industry organizations have asked Washington Governor B ...
- OpenAI Adds Shopping Features To ChatGPT Search
MediaDailyNews, Laurie Sullivan - Monday, April 28, 2025
After code was spotted in OpenAI ChatGPT that would enable consumers ...
- Meta Launches AI Search App Independent Of Platforms
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 29, 2025
The launch of its stand-alone AI app, which includes a Discover fe ...
- Magnite Simplifies TV-Focused Platform To Attract Performance Biz
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Yelp Shares Update To Its Lawsuit Against Google
MediaDailyNews, Laurie Sullivan - Wednesday, April 23, 2025
A judge rejected Google's attempt to dismiss the case, finding Yelp plausib ...
- Search Advertiser Asks SCOTUS To Sidestep Keywords Battle
MediaDailyNews, Wendy Davis - Wednesday, April 23, 2025
The Supreme Court should turn away personal injury law firm Lerner &am ...
- Perplexity Considers Buying Chrome, Offers DOJ Remedy In Google Monopoly Trial
Performance Marketing Insider, Laurie Sullivan - Thursday, April 24, 2025
Perplexity CEO Aravind Srinivas said divesting the Chrome browser from Google wou ...
- Google Remedies Being Considered In Search Antitrust Trial
MediaDailyNews, Laurie Sullivan - Monday, April 21, 2025
The remedies phase of a Google Search monopoly trial took the compa ...
- Nissan CMO Drops Global Duties, Comments on Tariffs
Marketing Daily, Tanya Gazdik - Sunday, April 20, 2025
Allyson Witherspoon previously spent two years as corporate vice president, global chi ...
- Easter Egg Hunt: Families Spending More On Holiday, Are Searching For Candy
Email Insider, Ray Schultz - Friday, April 18, 2025
There's one positive sign in all of the economic gloom: people a ...
- Judge Advances Google's $100M Settlement With Advertisers Over Geo-Targeting, Discounts
MediaDailyNews, Wendy Davis - Thursday, April 17, 2025
A federal judge said he's likely to approve Google's $100 million settleme ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad Spend
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2025
Digital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- TikTok Challenges Google Maps With In-Comment Location Reviews
MediaDailyNews, Colin Kirkland - Tuesday, April 15, 2025
TikTok is now integrating location reviews directly into the video comments ta ...
- Apple Rebrands Advertising Business To Apple Ads
MediaDailyNews, Laurie Sullivan - Wednesday, April 16, 2025
Apple dropped "Search" from Search Ads and rebranded its ad business ...
- Microsoft Copilot's AI-Driven Monetization For Ads
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Publishers now have access to a tool that monetizes ads in Copil ...
- Product Content Citations Dominate AI Search - Where Do Others Fall In Line?
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 15, 2025
Citations lacking in AI search results have become a major concern f ...
- Claritas AI Predicts Which Audiences Should Respond Best To Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, April 14, 2025
Developers have created an AI-driven audience optimization model for email marketers ...
- GAI Search Will Decide What Customers Need
MediaDailyNews, Laurie Sullivan - Wednesday, April 9, 2025
BrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- What Yodel Does For Mobile, Why NP Digital Acquired It
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 9, 2025
An understanding of tracking and the ability to funnel data are ...
- Yahoo Hit With Privacy Suit Over ConnectID
MediaDailyNews, Wendy Davis - Monday, April 7, 2025
A Vermont resident has sued Yahoo for allegedly violating consumer protection a ...
- GAI Gets Hot, But Hallucinations Cooling Adoption
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 8, 2025
Generative AI digital customer experiences are promising, but hallucinations remain a challen ...
- OpenAI Search's Partner, Competitor: Microsoft Copilot
MediaDailyNews, Laurie Sullivan - Sunday, April 6, 2025
Microsoft launched Copilot Search in Bing on Friday to offer AI-powered summari ...
- Google To Use Marketing Content From Sites To Showcase Brands
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Enrollment is automatic, but companies can opt out through Merchant Center setti ...
- Amazon Releases Agentic AI Information On 'Buy for Me' Feature
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Amazon has entered an era that allows its systems to find a ...
- Microsoft 50-Year Celebration Disrupted By Pro-Palestinian Employee
Performance Marketing Insider, Laurie Sullivan - Friday, April 4, 2025
Microsoft AI CEO Mustafa Suleyman was rudely interrupted during a 50-year celebrati ...
- Skai Unveils AI Agent For Commerce Media
MediaDailyNews, Laurie Sullivan - Wednesday, April 2, 2025
Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes are among the first ...
- Google Confirms Key AI Developer To Step Down
MediaDailyNews, Laurie Sullivan - Wednesday, April 2, 2025
Replacing Hsiao will be Josh Woodward, who leads Google Labs and overs ...
- Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 1, 2025
Google will make several updates to ads this month, including one focus ...
- LinkedIn Campaign Manager Gets Performance Improvements
MediaDailyNews, Laurie Sullivan - Friday, March 28, 2025
Measurement and optimization to track performance across multiple campaigns and ad accoun ...