- Study: Web Marketing More Than Twice Ad Spending Online
Online Media Daily, Mark Walsh - Thursday, October 11, 2012
A new report from Borrell Associates concludes that the Internet has beco ...
- Forrester: Data, Program Buying To Support $28 Bil For Display Media In 2017
Online Media Daily, Laurie Sullivan - Tuesday, October 9, 2012
Marketers will spend about 17% more annually for interactive display marketing ...
- Marketers Increasing Digital, Mobile Multicultural Efforts
Marketing Daily, Aaron Baar - Thursday, October 4, 2012
As with traditional marketing, multicultural marketers are still concerned with the R ...
- Frictionless Sharing May Give Brands More Ad Options
Online Media Daily, Laurie Sullivan - Thursday, October 4, 2012
Frustration among Web users who are interested in listening to music fr ...
- Brand Frustration: Many Local Businesses Don't Utilize Co-op Dollars
Online Media Daily, Laurie Sullivan - Thursday, September 27, 2012
National brands have either begun to reimburse 100% of co-op dollars f ...
- News Corp. Papers Soften On Search Engines
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 26, 2012
In a major about-face for Rupert Murdoch and his media empire, Ne ...
- Admobius Enhances Targeting Platform, Raises $5 Mil In Funding
Online Media Daily, Mark Walsh - Tuesday, September 25, 2012
Launched by a trio of Apple executives who worked in its i ...
- HP's Autonomy Shows Braun How To Improve Search Campaigns
SearchBlog, Laurie Sullivan - Thursday, September 20, 2012
Adobe, IBM and Hewlett-Packard have stepped up efforts to support smaller companie ...
- Google Reveals Spanner
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 19, 2012
Google released information about Spanner, a database system to distribute data globall ...
- Consumers Distrust Advertising: Trad Media Fares Better Than Digital
MediaDailyNews, Wayne Friedman - Tuesday, September 18, 2012
When it comes to not trusting advertising, text ads of mobile phon ...
- Searches On Engines Declining - Temporary Or Permanent?
SearchBlog, Laurie Sullivan - Wednesday, September 19, 2012
Experian Hitwise and comScore data identify a decline in year-on-year searches ...
- Radionomy Brings DIY Ad-Monetized Internet Radio To U.S. Market
Online Media Daily, Laurie Sullivan - Tuesday, September 18, 2012
The Internet might eventually kill traditional broadcast radio, but marketers at neighborho ...
- Google Acquires Nik Software
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 17, 2012
Google has acquired Nik Software, which develops desktop and mobile software a ...
- Breaking Down The Search Market
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 11, 2012
Peter Da Vanzo explains how to break down markets through segments, nich ...
- Omnicom Launches Content Continuum To Optimize Brand Content
Online Media Daily, Laurie Sullivan - Monday, September 10, 2012
Omnicom Media Group's Resolution Media this week will launch Content Continuum, ...
- Twitter To Top Facebook In Mobile Ad Revs
Online Media Daily, Mark Walsh - Thursday, September 6, 2012
Facebook isn't ramping up its mobile ad revenue fast enough to ke ...
- Email Remains Strong Brand Marketing Tool
Online Media Daily, Gavin O'Malley - Friday, August 31, 2012
Despite the rise of social, email remains a strong channel for bran ...
- Brands Lose Millions To 'Ad Collision'
Online Media Daily, Laurie Sullivan - Tuesday, August 28, 2012
An analysis of billions of ad impressions reveals that 5% to ...
- Social Media Users' Age, Gender Impact Site Choices
Online Media Daily, Laurie Sullivan - Wednesday, August 22, 2012
Social's influence on consumers continues to increase, depending on the network. Mal ...
- Google Prompts Didit To Acquire Inceptor For PLA/Feed Support
SearchBlog, Laurie Sullivan - Thursday, August 23, 2012
The launch of paid product listing ads in Google Shopping prompted Did ...
- SEOmoz Study: Search Experts Share Salary, Spend Data
SearchBlog, Laurie Sullivan - Wednesday, August 22, 2012
Some 17% of respondents participating in the SEOmoz 2012 survey spend mo ...
- Credit Ratings Aid Marketers In Targeting Ads
Online Media Daily, Laurie Sullivan - Friday, August 17, 2012
Individuals with "very poor" credit are almost three times more likely ...
- Making Mobile Security A Snap
Marketing Daily, Aaron Baar - Monday, August 13, 2012
SnapMyLife, a company that develops cloud-service applications for consumers, is launching ...
- Clothing Haul Videos Hit YouTube, Lead To Rising Retail Sales
Online Media Daily, Laurie Sullivan - Friday, August 10, 2012
A series of "haul" videos continue to emerge on YouTube highlighting pric ...
- What Yahoo's SEC Filings Tell
SearchBlog, Laurie Sullivan - Friday, August 10, 2012
Yahoo CEO Marissa Mayer will receive an annual base salary of ...
- How Mars Landing Revisits Next Step In Search Exploration, Internet TV
SearchBlog, Laurie Sullivan - Monday, August 6, 2012
Sunday night's Mars landing transmitted over Internet TV reaffirmed the future ...
- SEOmoz Goes YouTube
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 31, 2012
SEOmoz launched a video campaign in honor of its new YouTube channe ...
- ReachLocal Reports Q2 Earnings
Raw, Laurie Sullivan - Tuesday, July 31, 2012
ReachLocal reported Tuesday that revenue in Q2 2012 grew 21%, compared wi ...
- Customers Are Talking; Search Engines, Listening
SearchBlog, Laurie Sullivan - Tuesday, July 31, 2012
Absolute power corrupts absolutely. Our ability to post content on the W ...
- Social Media Revs To Reach Nearly $17 Billion
Online Media Daily, Laurie Sullivan - Wednesday, July 25, 2012
Advertising will contribute $8.8 billion to social media global revenue of $16 ...