- TV Networks Seek Info About Aereo's AdWords Campaigns
Online Media Daily, Wendy Davis - Tuesday, January 15, 2013
A coalition of networks that's suing Aereo for copyright infringement says ...
- Online Poised To Break 25% Budget Milestone, Mobile Fueling Half Its Growth
Online Media Daily, Joe Mandese - Friday, January 11, 2013
Online advertising will pass a symbolic milestone this year, becoming one o ...
- Attention, Advertisers - Your Canvas Is Shrinking
Marketing Daily, Shawn Burns - Thursday, January 3, 2013
As the canvas shrinks, our messages need to shrink with it. Desig ...
- 2013 Predictions From Online Ad, Marketing Experts
Online Media Daily, Laurie Sullivan - Friday, December 28, 2012
Welcome to online advertising and marketing in 2013, where opt-in push advertisi ...
- Up To 9% Of Mobile Search Referrals Being Lost On iOS 6
Mobile Marketing Daily, Steve Smith - Wednesday, December 26, 2012
Changes in the way Safari handles Google search queries are impacting report ...
- Brand TLDs To Change Online Advertising, Marketing In 2013
Online Media Daily, Laurie Sullivan - Wednesday, December 19, 2012
The Internet Corporation for Assigned Names and Numbers (ICANN) held a lotte ...
- FBX Gains More Search Support To Help Brands Simpli.fi Ad Targeting
SearchBlog, Laurie Sullivan - Thursday, December 20, 2012
Facebook continues to build out its list of partners supporting its ...
- Holiday Surprise: U.S. Mobile Ad Spend Reaches $4 Billion
Mobile Marketing Daily, Steve Smith - Tuesday, December 18, 2012
Revising its previous forecasts considerably, eMarketer says U.S. mobile ad spend spik ...
- Not Just Location: General Search Going Mobile
MoBlog, Steve Smith - Tuesday, December 18, 2012
Proximity is only part of the mobile search picture. Both the bread ...
- To Optimize Ads, Search Marketers Must Fix Message
Online Media Daily, Laurie Sullivan - Thursday, December 13, 2012
Content producers and search marketers will need to have a better understandi ...
- Search Marketers Need Better Campaigns To Ensure Success
Online Media Daily, Laurie Sullivan - Wednesday, December 12, 2012
Some 45% of search marketers participating in an Omnicom study to ...
- #Avails: Yes, Now You Can Buy Hashtags Too
Online Media Daily, Joe Mandese - Wednesday, December 12, 2012
In a surprising development for the burgeoning real-time media marketplace, advertisers a ...
- Search Consultants Rate Agencies, Grey Tops
MediaDailyNews, Steve McClellan - Friday, December 7, 2012
Grey Advertising was rated the "best all-around ad agency of 2012," accordi ...
- The Future Of The Google Web Toolkit
SearchBlog, Laurie Sullivan - Friday, December 7, 2012
The steering committee for the Google Web Toolkit (GWT) used to bui ...
- Web Design Correlates With Purchase Power
Online Media Daily, Gavin O'Malley - Wednesday, December 5, 2012
Though beauty is in the eye of the beholder, new research sho ...
- Google Ventures Invests In Adelphic Mobile, Miner Joins Board
Online Media Daily, Joe Mandese - Tuesday, December 4, 2012
Adelphic Mobile, a start-up founded by former key players of Quattro a ...
- ComScore Debuts Cross-Platform Reporting System
Online Media Daily, Mark Walsh - Thursday, November 29, 2012
comScore has unveiled a beta version of its cross-platform measurement system offeri ...
- AudienceScience Rejiggers Business Model, Closes Ad Network Biz
Online Media Daily, Laurie Sullivan - Thursday, November 29, 2012
AudienceScience shut down its ad network, laid off 33 employees and reassign ...
- Singles Like Smartphones, Couples Like Tablets, And Everyone Loves Second Screening
Mobile Marketing Daily, Steve Smith - Thursday, November 29, 2012
Device use and multi-screen behaviors are not easily predicted merely by demographic ...
- Despite Mobile Threat, Rich Media Rises
Online Media Daily, Gavin O'Malley - Monday, November 26, 2012
Rich media is increasingly threatened by the rise of mobile platforms, a ...
- Outsource Success: Brands Re-Up Content Marketing
Online Media Daily, Gavin O'Malley - Wednesday, November 21, 2012
The vast majority -- 79% -- of marketers report shifting into brand ...
- 10 Holiday Marketing Tips For Mobile
Mobile Marketing Daily, Suzy Sandberg - Wednesday, November 21, 2012
Smart marketers are embracing the 20% of people who are already comfortab ...
- Adobe Brings TV-Like Content To Online Publishers
Online Media Daily, Laurie Sullivan - Thursday, November 15, 2012
Adobe has integrated video ad server Auditude with analytics platform SiteCatalyst a ...
- Search Marketing: Time To Re-engineer
Marketing Daily, Sargi Mann - Wednesday, November 14, 2012
t's time for a paradigm shift in the way that we ...
- Premium Publishers Best Sites For Brand Marketing
Online Media Daily, Laurie Sullivan - Thursday, November 8, 2012
Premium content publishers are the best media for brand-focused advertising campaigns ...
- Yahoo Seeks Dismissal Of Lawsuit Challenging Email Ads
Online Media Daily, Wendy Davis - Tuesday, November 6, 2012
Yahoo is asking a federal judge to dismiss a lawsuit alleging th ...
- Six Ways To Improve The Way You Market
Marketing Daily, David Booth - Friday, October 26, 2012
Data is truly the common currency that advertising will use in t ...
- Marketing Automation Rules - Or Does It?
Marketing Daily, Nicolas Boillot - Tuesday, October 23, 2012
As a marketer, every day you're seeing technology take over your lif ...
- Advertising Jumps The Shark: Becomes Conduit For Content
Online Media Daily, Joe Mandese - Wednesday, October 17, 2012
In a surprising twist for the advertising industry, the hottest new mod ...
- Brands' Offline Insights Drive Online Advertising's Future
Online Media Daily, David Helmreich - Friday, October 12, 2012
Online advertising teams can use a wealth of offline customer insights deriv ...