- Bing Numbers Demonstrate It's Serious About Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 5, 2016
Some 37 million searchers used the Bing Network -- including 27 milli ...
- Harry Potter Magically Drives Search Traffic
SearchBlog, Laurie Sullivan - Monday, August 8, 2016
Bookstores are betting big on keyword search terms related to Harry Potte ...
- Should Marketers Focus on SEO Or Conversion Strategy
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 5, 2016
Should marketers focus on SEO, conversions or find a strategic balance of bot ...
- Zeta Interactive Acquires Acxiom Impact, Strengthens Cloud, CRM, Email Marketing
Email Marketing Daily, Laurie Sullivan - Thursday, August 4, 2016
Zeta Interactive, the data-driven marketing company founded by John Sculley and Dav ...
- Why Search Guru Rob Garner Landed At iProspect
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 4, 2016
Rob Garner's passion for content recently landed him at iProspect as direct ...
- Facebook's Revenue Should Rise As Clickbait Falls
SearchBlog, Laurie Sullivan - Friday, August 5, 2016
Facebook's move toward paid advertising requires the site to have a stri ...
- Making Sense Of Mobile Search
Mobile Insider, Gavin O'Malley - Thursday, August 4, 2016
How is the mobile revolution reshaping search, shopping, and customer relationship managemen ...
- Where Did The ! in Yahoo! Go?
Online Spin, Ted McConnell - Thursday, August 4, 2016
The ultimate fate of Yahoo, or its pieces, will be the subje ...
- Comcast Wants To Sell Search Data To Advertisers As Consumer Bargaining Chip
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 3, 2016
Comcast, owned by NBCUniversal, could sell search and Web data to advertise ...
- Hey Siri, What Can You Search?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 3, 2016
Would advertisers find it helpful to optimize campaigns if they knew a ...
- Comprehensive Guide To Negative Keywords: Part II
Search & Performance Marketing Daily, David Grow - Thursday, August 4, 2016
Negative keywords can reduce costs when marketers optimize their account performance ...
- Keeping Catch Phrases Out Of Search Ads
SearchBlog, Laurie Sullivan - Thursday, August 4, 2016
Shopping with mom for back-to-school clothes usually ended up in my favo ...
- Google Fiber Brings High-Speed Internet To Irvine, California
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 3, 2016
The Irvine Company, a privately held real estate development firm owned ...
- No Layoffs For Yahoo Employees, Native Ads Skyrocket
MediaDailyNews, Laurie Sullivan - Tuesday, August 2, 2016
Yahoo does not have plans to lay off any employees from n ...
- Stagwell Media Acquires Majority Stake In PMX Agency
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 2, 2016
The investment firm Stagwell Group has acquired a majority stake in performan ...
- Google Expands AMP Project To Main Search Results
SearchBlog, Laurie Sullivan - Wednesday, August 3, 2016
On average, AMP pages load in less than one second. Some 9 ...
- Google Testing Exchange Bidding In Dynamic Allocation
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 2, 2016
Google has been allowing a few brands to run ads across oth ...
- Alphabet, GlaxoSmithKline Create Bioelectronics Joint Venture, Invest $715 Million
MediaDailyNews, Laurie Sullivan - Monday, August 1, 2016
Alphabet, Google's parent company, and pharmaceutical giant GlaxoSmithKline (GSK) said Monday th ...
- Is Your Web Site Working Against You?
Performance Marketing Insider, Aaron Baar - Tuesday, August 2, 2016
In an audit evaluating data from 100,000 Web sites, SEMrush found ha ...
- Olympic Ads Attracting Fans To Engage, Share, With Mobile Appeal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2016
Ads created for the Olympic Games in 2016 by Google brand partne ...
- Personalization Ranks Highest On Smartphones
SearchBlog, Laurie Sullivan - Tuesday, August 2, 2016
Satisfaction and perspective are subjective. What makes me aware or satisfies ...
- Marketers Need To Work The Second Half Of Search
Search & Performance Marketing Daily, Kendall Giglio - Monday, August 1, 2016
Most marketers still approach search like the 50-yard line is the e ...
- Nearly Half Of Brands, Agencies Still Don't Have A Mobile Strategy
SearchBlog, Laurie Sullivan - Monday, August 1, 2016
When it comes to mobile strategies many are missing the boat. Abo ...