- How To Determine The Best Data For Return On Spend
SearchBlog, Laurie Sullivan - Friday, December 9, 2016
With a flood of data sources available, search marketers need to understa ...
- The Messy Part Of Alphabet's Moonshot Factory
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 8, 2016
It seems that Alphabet is having a bit of trouble balancing innovation a ...
- FCC Republicans Aim To Repeal Net Neutrality, Privacy Rules
Daily Online Examiner, Wendy Davis - Thursday, December 8, 2016
The two Republicans on the Federal Communications Commission say they aim ...
- Criteo Creates Tech That Optimizes Dynamic Ads In Real-Time
MediaDailyNews, Laurie Sullivan - Wednesday, December 7, 2016
Criteo S.A. announced Wednesday that it has developed technology that contextually optimiz ...
- Facebook Drives App Installs Through Dynamic Advertising
Mobile Marketing Daily, Gavin O'Malley - Thursday, December 8, 2016
Ahead of what is typically a post-holiday spike in downloads, Facebook ...
- Newspapers Lobby Trump About Google News
PolicyBlog, Wendy Davis - Thursday, December 8, 2016
A group representing the newspaper industry apparently wants to resurrect an o ...
- Google, Facebook Land In The Top 5 Of Glassdoor's Employee Choice Awards
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 7, 2016
Glassdoor published its Employees' Choice Awards highlighting the best places to wo ...
- The Real-Time In Google's Last Penguin Update
SearchBlog, Laurie Sullivan - Thursday, December 8, 2016
Google released the Penguin 4.0 update in September after promising that ...
- Sainsbury's Is YouTube's Most-Watched Christmas Ad
Around the Net In MAD London, Sean Hargrave - Wednesday, December 7, 2016
Google searches for UK Christmas ads increased 40% year-on-year in November, wi ...
- Google Adds Personalized News Feed To Android Home Screen
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 6, 2016
An update to the Google App, formerly Google Now, on Android devic ...
- Google Scraps 'In The News' From Desktop Search
Around the Net in Search Marketing, Gavin O'Malley - Wednesday, December 7, 2016
Google is removing its "In the news" section from the top ...
- Study Finds Marketers On Technology Overload
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 7, 2016
Marketers deploy an average of five media and marketing tools, purchase ...
- Sorrell: Facebook May Be WPP's No. 2 Supplier Next Year
MAD, Steve McClellan - Tuesday, December 6, 2016
Commenting at the UBS media conference in New York today, WPP C ...
- Google Wind Farms, Renewable Energy To Power Search, AdWords
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 6, 2016
Google said that in 2017, it expects to run entirely on renewab ...
- Google To Deliver On Invisible ReCaptcha
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 7, 2016
Google's next-generation ReCaptcha algorithm for Web sites will be invisible, require ...
- Pew: Take One Search Stress Reliever, Call Me In The Morning
SearchBlog, Laurie Sullivan - Wednesday, December 7, 2016
Will the next phase of search reduce the stress of keeping tra ...
- Google Set To Run Entirely On Clean Energy
Around the Net in Search Marketing, Gavin O'Malley - Tuesday, December 6, 2016
Starting 2017, Google says it will run entirely on clean energy. “Alphabet&rsquo ...
- CMOs Lack Focus On Analytics, Strategy Needed To Drive Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, December 6, 2016
CMOs will take on more responsibility for driving company growth in 201 ...
- Are Local Affiliates Being Left Behind?
Performance Marketing Insider, Aaron Baar - Tuesday, December 6, 2016
One of the findings within BrandMuscle's third annual "State of Local Marketi ...
- Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 5, 2016
Location-based advertising and marketing will increase mobile investments in 2017 by ...
- Google Location-Based Safety App Trusted Contacts Launches
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 5, 2016
Google is using its expertise in location-based ad targeting to build o ...
- Microsoft Takes On Amazon, Google, Apple With Home Hub
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 5, 2016
Microsoft has plans to release an application called Home Hub in Windo ...
- Blippar AI Visual Search Engine Recognizes Faces In Real-Time
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 6, 2016
Blippar expanded its augmented reality visual search browser on Tuesday to recogni ...
- Amazon Go Creates Payment System, Picks Up Where IBM Left Off
SearchBlog, Laurie Sullivan - Tuesday, December 6, 2016
It's not about walking into any grocery store and using technology ...
- Locksmith Owner Launches New Challenge To Search Results
Daily Online Examiner, Wendy Davis - Monday, December 5, 2016
A locksmith owner who previously attempted to sue Google over its sear ...
- Agencies Forecast Moderate Ad Growth, Digital To Surpass TV In 2017
MAD, Larissa Faw, Steve McClellan - Monday, December 5, 2016
The moderate gains predicted for 2017 are not surprising for a ye ...
- Marketers Say Proving ROI More Important Than Brand Awareness Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2016
Marketing budgets rose slightly in 2016 compared with 2015, but the late ...
- Google Product Listing Ads Drive 65% Of Revenue From Non-Branded Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2016
Google online paid-search ads drove sales up 13% year-over-year through mid-November, b ...
- Using Ambient Voice Signals To Target Search Ads, Content In Real-Time
SearchBlog, Laurie Sullivan - Monday, December 5, 2016
Google and Amazon use ambient voice signals before wake words to determi ...
- Trump And Brexit Dominate Yahoo Searches In 2016
Around the Net In MAD London, Sean Hargrave - Friday, December 2, 2016
Politics dominated Web searches in 2016 on Yahoo, with "Brexit" and "Dona ...