- Google Sued By Employee For Taking Confidentiality Agreement Too Far
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2016
A Google product manager has sued the company for its confidentiality agreement ...
- Google Cloud Platform, Improbable Partnership Builds VR Game Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2016
Imagine a virtual world that lives on. Google's partnership with Improbable, ...
- Content Relevance In Search Ranking Takes Front Seat To Backlinks
SearchBlog, Laurie Sullivan - Wednesday, December 14, 2016
The white paper, released this week, details findings and analysis on conte ...
- Reviewers Using Bad Reviews As Revenge
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 13, 2016
Online reviews have become a weapon of sorts. Such the case f ...
- Consumers More Likely To Open Marketing Emails During Holidays
Email Marketing Daily, Jess Nelson - Monday, December 12, 2016
Online shoppers are 68% more likely to open a retailer's email duri ...
- CMO Council Says Data Will Drive Customer Experience In 2017
MediaDailyNews, Laurie Sullivan - Tuesday, December 13, 2016
Some 43% of marketers say it is difficult to aggregate and centrali ...
- Mobile Showing Strength In Holiday Searches, Purchases
Mobile Insider, Laurie Sullivan - Tuesday, December 13, 2016
Purchases from mobile phones on retail sites nearly equaled desktop with ...
- There's Still Time! Last Minute Search Ideas
Performance Marketing Insider, Aaron Baar - Tuesday, December 13, 2016
Some tips to make search work to reach consumers who are sti ...
- mParticle Provides A Missing Link In Data Integration
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2016
mParticle has developed a technology that allows marketers to pull customer da ...
- Most Brands Plan To Increase Marketing Budgets In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2016
Some 70% of marketers will spend more on marketing in 2017, wi ...
- A Word About Search And Customer Experience
SearchBlog, Laurie Sullivan - Tuesday, December 13, 2016
Only 31% of marketers say they optimize the search channel to enhan ...
- Chatbots: 1:1 Messaging at Scale
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
The idea of one to one messaging at scale is considered t ...
- Attribution Wars: Google vs Facebook
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
It should be little wonder that attribution is one of today's bigge ...
- Facebook Advertisers Dissatisfied with Attribution
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
A whopping 87 percent of Facebook advertisers are dissatisfied with their curre ...
- Cannibalization as an SEM Strategy
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Preventing cannibalization is next to impossible, especially when competitors are bidding ...
- Tech Silos and the Disparate Connection of Data
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
The number one challenge for digital marketers today is the disparate connecti ...
- Search Marketers' Wish List: Bring Back Organic Data
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Speaking during the "Fragmentation-Tying Search to Retail in Stores" panel during S ...
- What's Your Google Comfort Level?
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Responding to a question about why HP.com trusts Google with collecting a ...
- Facebook Admits To A Third Metrics Discrepancy
Around the Net In MAD London, Sean Hargrave - Monday, December 12, 2016
A discrepancy was identified for counting the use of like and sha ...
- Google Search Property Sets To Include More Reports
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 12, 2016
Google said Monday that it now offers more reporting options for proper ...
- Bill Gates Leading $1B Fund To Fight Climate Change
Around the Net in Search Marketing, Gavin O'Malley - Monday, December 12, 2016
Over the next 20 years, Bill Gates is spearheading a $1 billi ...
- Google Privacy Chief Slams French Regulators Over Censorship Demands
PolicyBlog, Wendy Davis - Monday, December 12, 2016
"It's plain common sense that one country should not have the rig ...
- AI, Machine Learning Data Give Chatbots Personality
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 9, 2016
Google's artificial intelligence company, DeepMind, and the AI collaboration group of compani ...
- Alphabet Strikes Deal With Cuba To Install Servers On The Island
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2016
Alphabet Chairman Eric Schmidt signed an agreement with the Cuban government Mond ...
- Bing, Google Build AI Into Ad Creation, Serving Technology Supported By Data
SearchBlog, Laurie Sullivan - Monday, December 12, 2016
Google and Microsoft are building artificial intelligence into their respective ad-creation too ...
- Delta Air Lines To Build Major Data Project In 2018
Data & Programmatic Insider, Laurie Sullivan - Sunday, December 11, 2016
Delta Air Lines is preparing to implement an omnichannel marketing and advertisi ...
- Ad Agencies To Fill Gaps Identified By President-Elect Trump
MAD, Laurie Sullivan - Friday, December 9, 2016
If Trump ushers in lighter regulation, it means digital advertising can mo ...
- Ezoic Creates Free Ad Revenue Index
MediaDailyNews, Laurie Sullivan - Thursday, December 8, 2016
Ezoic has launched a free, publicly available digital ad revenue index th ...
- Kia Talks Up Conversational Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 8, 2016
Kia Motors America is betting big on conversational search to create ...
- Google Home Prepares Advertisers, Developers For Conversational Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 8, 2016
Google announced Thursday that developers can start bringing their applications and servic ...