Cannibalization as an SEM Strategy

Preventing cannibalization is next to impossible, especially when competitors are bidding on your branded keywords, which is why it’s part of online transportation giant Uber’s search strategy, Alex Otrezov, Uber’s Head of SEM, revealed during his Q&A at the Search Insider Summit in Deer Valley, Utah.

Find the rest of this session, and more, at our Search Insider Summit Agenda page.

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