- Comscore Adds Captivate To New Out-of-Home Measurement Service
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
On the heels of its agreement to license out-of-home audience data ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
Performance Marketing Insider, Laurie Sullivan - Thursday, August 5, 2021
Free at launch, the tool enables media buyers, planners and marketers ...
- Google Brings Back Cryptocurrency Ads In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 4, 2021
Google's revised cryptocurrency ads policy went into effect Tuesday, restricting the ty ...
- How To Use Google Sheets To Scrape Web, Build Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 4, 2021
Marketers lacking the tools to scrape the web or knowledge to co ...
- YouTube, Hasbro And Others Defeat Children's Privacy Lawsuit
Digital News Daily, Wendy Davis - Tuesday, August 3, 2021
A federal judge on Monday officially dismissed a class-action complaint accusing YouTu ...
- Display Poised To Overtake Search In Digital B2B Ad Marketplace
Research Intelligencer, Joe Mandese - Wednesday, August 4, 2021
After years of eroding to the rapidly rising paid-search advertising marketplace, digit ...
- Microsoft Ads Adds Target Impression Share Bidding Option
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
Microsoft is adding a Target Impression Share option to its suite ...
- HUMAN Fellowship Honors Late Co-Founder
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
The Dan Kaminsky Fellowship will be awarded to those who innovate f ...
- More Evidence That Ad CPM, CPC Prices Keep Rising Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
Marketers are likely feeling the pinch, but here's more evidence that ...
- Former Facebook Ad Chief Carolyn Everson Becomes Instacart's President, Will Oversee Ad Biz
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 4, 2021
The move increases women's leadership roles to 55% at Instacart and pu ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's ...
- Hearst's iCrossing Acquires Mediablaze
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 3, 2021
Hearst's abandoned plans to integrate iCrossing into a new Solutions and Servic ...
- Fandango's Vudu Signs With Roku, Becomes Movie, TV Ecommerce Store
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming servic ...
- Gmail Users Will Soon Be Unable To Sign In To Google Drive On Old Android Phones
Around the Net in Email, Ray Schultz - Monday, August 2, 2021
Google is ending support for Gmail Drive account sign-in on devices runni ...
- Google Takes Control Of Mobile With The Launch Of Processor For Pixel Phones
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 2, 2021
Tensor, the processor, is Google's first custom-built system on chip (SoC) specifical ...
- Twitter Launches Competition To Search For Bias In Algorithm
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 2, 2021
Twitter last week launched a competition for computer researchers and hackers ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign Strategies
Data & Programmatic Insider, Laurie Sullivan - Monday, August 2, 2021
A mid-year digital ad trends report from self-service programmatic ad platform Chooz ...
- Rising Ad Prices: What They Really Mean For Brands
Performance Marketing Insider, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- Publishers Gain Predictive Tech To Serve Best-Performing Recommendations From Multiple Vendors
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 2, 2021
WhizzCo built a predictive AI algorithm supported by a machine-learning neural netwo ...
- Microsoft Teams Ad Airing During Olympics Gives Viewers Virtual 'Ticket To Tokyo'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
The ad will premiere during the broadcast on Friday's opening ceremony. Tho ...
- New Bill Would Ban Behavioral Targeting Of Minors
PolicyBlog, Wendy Davis - Thursday, July 29, 2021
The Protecting the Information of our Vulnerable Children and Youth Act, introduc ...
- DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With Streamers
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
Programmatic, CTV, social and international revenue were key business drivers. ...
- Ad Industry Urges California To Retract 'Global Privacy Control' Mandate
Digital News Daily, Wendy Davis - Wednesday, July 28, 2021
The ANA, IAB and other ad industry organizations are urging California Attorn ...
- Google Mandates Employees Get COVID-19 Vaccine, Delays Return To Office
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 28, 2021
In a move that seems counterintuitive to its free culture, Google wi ...
- Algolia Valuation Reaches $2.25 Billion With $150M Series D Funding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 28, 2021
Algolia also added seven leaders to its executive suite in the la ...
- YouTube Has $7 Billion In Ad Sales - That's Premium Video
TV Watch, Wayne Friedman - Thursday, July 29, 2021
Even more astonishing is how much YouTube gives back to creators, artis ...
- DoubleVerify Adds Brand-Safety Solution To YouTube, Offers Turnkey Safety-Floor Option
Digital News Daily, Karlene Lukovitz - Wednesday, July 28, 2021
Advertisers can now use brand-safety floor controls and suitability tiers on YouTub ...
- Where Are All The Voice Assistants?
Media Insider, Cory Treffiletti - Wednesday, July 28, 2021
Why aren't these tools being used everywhere, every day? The answer li ...
- Consumer News Media/Social Media 'Satisfaction' Via The Web Is Unchanged
MediaDailyNews, Wayne Friedman - Tuesday, July 27, 2021
FoxNews.com and USAToday.com were tops, slightly leading other sites. ...
- How LinkedIn Marketing Solutions Biz Exceeded $1 Billion For The Quarter
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 28, 2021
The company's ad business surpassed $1 billion in revenue in Q2 20 ...