- YouTube Rockin' Content In Video Series CMO X Creator Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
YouTube on Friday launched CMO x Creator Conversations, which gives CMOs t ...
- Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
Brendan Condon brings to Captify his expertise and experience in TV, C ...
- Facebook Ad Frequency Analysis Shows When Too Many Impressions Lead To Diminishing Returns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
When does delivering the same ad to the same person begin ...
- CloudHQ Offers Halloween Email Templates
Email Marketing Daily, Ray Schultz - Friday, October 30, 2020
Small businesses can customize the templates to add their own names a ...
- FTC Economist Analyzes Review Quality On Amazon, Google, HomeAdvisor, Facebook, Yelp
Performance Marketing Insider, Laurie Sullivan - Friday, October 30, 2020
FTC economist Devesh Raval shows how fake online reviews can account f ...
- Rakuten Rewards Reports Average Order Value Rose To $114 On Amazon Prime Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Merchants working with Rakuten experienced a 43% traffic increase on average a ...
- Suzy Live Launches To Bring One-On-One Video Research Platform To Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Suzy, a research firm that works with companies including Microsoft, American Expres ...
- Search Guru: Google Still Allowing Political Ad Disinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Berlin SEM President Patrick Berlinquette ran ads to test the spread ...
- Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Alphabet, Google's parent company, on Thursday released third-quarter financial results. The numbe ...
- Starcom Pakistan Diversity Strategy Surfacing In Promotions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 29, 2020
As part of a strategy to improve diversity and inclusion, Benish Irshad has been appoint ...
- Google, Mayo Clinic Partner To Advance Radiotherapy
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 29, 2020
Expanding into healthcare through artificial intelligence, Google Health and Mayo Clinic announc ...
- Apple's 25/65 Rule
Mobile Insider, Joe Mandese - Thursday, October 29, 2020
Apple has a 25% share of the mobile OS market, but contro ...
- Apple To Create Search-Like Technology -- But It's Not A Search Engine
Performance Marketing Insider, Laurie Sullivan - Thursday, October 29, 2020
Apple controls the default browser on iOS, so expanding into search mig ...
- Google Search Boycott: Brands, Agencies Buzz About Possibilities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 28, 2020
Advertisers have yet to boycott Google Search services, as they have wi ...
- Microsoft Clarity Debuts As Free Analytics Tool With Heat Maps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 28, 2020
Microsoft on Wednesday released a free analytics tool it calls Clarity th ...
- Digital Political Ad Fraud Climbing To $377 Million: Study
MediaDailyNews, Wayne Friedman - Tuesday, October 27, 2020
Thirteen percent of digital political media ad spend could be subject ...
- Ad Execs Reveal How They Turn A Blind Eye To Walled Gardens, Suspend Measurement Standards
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
While the vast majority of advertisers have policies "requiring" or "requesting" med ...
- Harris Poll Reveals A Quarter Of Advertisers Boycotted Google, Too
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Suppose they held a boycott and nobody noticed? That might be t ...
- SimilarWeb Closes $120 Million Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
The investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness a ...
- Agencies Will Shed 52,000 Jobs In U.S. Through 2021, Forrester Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
Creative talent flooding into the marketplace will spur a new wave ...
- Pinterest Launches Commerce Tools With Automated Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
Rather than entering a cost-per-click or cost-per-action bid, or maximum bid, automat ...
- Mailmen Is The Latest Tool To Try To Control The Gmail Inbox
Around the Net in Email, Ray Schultz - Tuesday, October 27, 2020
Mailmen, a new startup, is offering an email assistant that helps Gma ...
- For Amazon, Coca-Cola, Technology Moves To The Cloud As COVID-19 Forces Change
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 27, 2020
As companies from retailers to restaurants rethink contactless everything and begin ...
- As Businesses Re-open, Data Yields Insights To Help Marketers Survive Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 26, 2020
As new restaurants and food businesses open at pre-pandemic levels, Yelp da ...
- Behind Neustar Second-Party Marketplace That Taps iSpot, Scanbuy, Foursquare Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 26, 2020
Neustar is launching a second-party data marketplace that gives partners greater transparen ...
- Facebook Tells NYU To Halt Political Research Project
Digital News Daily, Wendy Davis - Sunday, October 25, 2020
Citing its policy against data scraping, Facebook has told NYU researchers ...
- What Wall Street Says About Tech Company Earnings -- They Report This Week
Performance Marketing Insider, Laurie Sullivan - Monday, October 26, 2020
Amazon, Facebook and Google report earnings Oct. 29. Analysts are looking f ...
- Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 23, 2020
The transition has enabled QVC and HSN to find consumers on ...
- Facebook Finally To Launch Its Oversight Board
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 23, 2020
Facebook users will have the option to appeal the platform's decisions ...
- California Proposition 22 On Ballot Will Determine The Future Of Freelance Ad Workers
Performance Marketing Insider, Laurie Sullivan - Friday, October 23, 2020
The livelihood of those working at Uber, Lyft, Instacart, DoorDash, as we ...