- Performance-Driven SocialCode Rebrands To Code3, Reflecting Consumer Attitude Shifts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
SocialCode on Thursday announced its rebrand, with a focus on performance-driven marketi ...
- Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
The pandemic has changed the playbook. In a study of how peop ...
- Google Gets Closer To Targeting Ads Based On Personalization, Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
A Google study testing the use of audience cohorts -- people wi ...
- Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
Search terms identify a strong correlation between keyword searches and COVID-19 outbreak ...
- Let Your Fingers Do The Shopping: The Online Holiday Outlook
Email Insider, Ray Schultz - Thursday, October 22, 2020
Organic search produces the highest conversion rates, Episerver reports. Most consumers wi ...
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, October 22, 2020
Kantar identified three themes: Managing the complexity of media and content, navigati ...
- Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The virtual assistant, which whispers local recommendations and other snippets into t ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing med ...
- Black Friday Being Replaced By Cyber Everything
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 21, 2020
A study found 52% of U.S. consumers plan to sit Black Frid ...
- Chrome Privacy Setting Malfunctions, Fails To Delete Data About Activity On Google
Digital News Daily, Wendy Davis - Tuesday, October 20, 2020
Google's Chrome browser retains data about users' activity on Google.com and YouTu ...
- Google Vs. DOJ: What The Tech Industry Really Thinks
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 21, 2020
The DOJ on Tuesday took action against Google, alleging the company abus ...
- Saying Farewell To The Gmail Envelope Is A Win For Visual And UX Design
Search & Performance Marketing Daily, Jennifer Volmer - Wednesday, October 21, 2020
The name change from G Suite to Google Workspace represents bringing workspa ...
- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Google rated the highest in Creativity and Cultural Relevance, while Amazon rank ...
- Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Data is never copied or stored. The brand's identifier is the ...
- To Reduce Consumers' Digital Footprints, Ivacy VPN Partners With Private Search Engine Startpage
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
Looking to reduce consumers' digital footprints and profile information, Startpage is partneri ...
- BrandTotal Seeks Court Order Forcing Facebook To Lift Block
Digital News Daily, Wendy Davis - Monday, October 19, 2020
"Facebook's complaint brazenly labels the UpVoice browser extension 'malicious' with no explanation ...
- Ivacy VPN Adds Startpage Private Search Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 20, 2020
Startpage has partnered with VPN service Ivacy, adding Startpage as a priva ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in t ...
- Facebook Blocked 2.2 Million Ads For Breaking Political Campaign Rules
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Facebook tagged warnings to 150 million misleading election-related posts, and 2.2 milli ...
- What Does The Future Of VidCon Look Like Rebranded?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The world's largest venue for online video and digital creators on Tuesd ...
- Justice Department Sues Google For Search Anticompetitive Business Practices
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The DOJ is expected to file the "most aggressive U.S. legal challen ...
- Google Shares Update On Hacker Attacks
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 19, 2020
Google disclosed that in September it began to see multiple North Korea grou ...
- Facebook Messenger API Now Supports Instagram
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 19, 2020
Facebook on Monday announced that its Messenger API has been updated to allow business ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data Integration
Data & Programmatic Insider, Laurie Sullivan - Monday, October 19, 2020
Advertisers take a lot of flak when it comes to mining da ...
- GroupM's Xaxis Appoints Gila Wilensky President Of Its U.S. Operation
MAD, Steve McClellan - Friday, October 16, 2020
Wilensky joins from sibling agency Essence, where she was senior vice preside ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Performance Marketing Insider, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedu ...
- Merkle Collaborates With Amazon Web Services To Support Cloud Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon W ...
- Amazon Advertisers Up Spend During Two Days Of Prime
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Kenshoo clients running Amazon Advertising during the Prime sale days spent 3. ...
- Facebook Audience Network Moving To Bidding Only In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Facebook responded Friday to changes in Apple's iOS 14 operating system th ...
- VidMob Reveals Nuances Advertisers Don't Know About Their Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
VidMob's Insight Stream platform surfaces a continual stream of insights from da ...