- Microsoft Moves Bing To Xbox, Rewrites Site Explorer For Webmaster Tools
Performance Marketing Insider, Laurie Sullivan - Friday, October 16, 2020
Microsoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing ...
- Algolia Creates Google-Like Site, App Search To Rank, Answer Complex Queries
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
The tools help retailers avoid the complexity of a custom search experien ...
- Google Details How It Uses AI, Machine Learning To Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
Google made several announcements on Thursday intended to transform the way peop ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other Media
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
Among the agency execs Borrell surveyed, 57% said budgets for OTT a ...
- Ad-Tech Group Warns Of Drawbacks In Potential CCPA Loophole
Digital News Daily, Wendy Davis - Wednesday, October 14, 2020
Brands and publishers "should be thinking twice, maybe three times," before taki ...
- The Next Big Mobile Media Battle Will Be Inside The Home
Mobile Insider, Joe Mandese - Thursday, October 15, 2020
Almost no medium is more associated with reaching people outside their hom ...
- Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?
Performance Marketing Insider, Laurie Sullivan - Thursday, October 15, 2020
In a study, 64% of consumers said they're as or more excit ...
- AppsFlyer Introduces Performance Index For In-App Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The company for the first time has created an Index with statistical ...
- Dailymotion Rolls Out Guaranteed Viewability Performance With Moat
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The guarantee, based on performance, marks the first time Dailymotion's global netwo ...
- Google Analytics Redesign Significantly Improves Measurement For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The move, prompted by shifts in consumer behavior and privacy-driven changes, wi ...
- Making The Most Of Search, Business Insights This Holiday Season
Search & Performance Marketing Daily, Jim Yu - Thursday, October 15, 2020
Retailers need to keep one finger firmly on the pulse of holid ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 14, 2020
"Between 2011 and 2012, I had about 30 million social media followers ...
- Consumers Spend Less As Affiliate Marketing Takes Another Hike
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Can performance marketing save the holiday season? After a good run wi ...
- Apple iPhone 12 Gets A Faster Chip, 5G
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Advertisers got a boost with the announcement of the iPhone 12, whi ...
- SurveyGizmo Rebrands To Alchemer To Reflect How It Helps Customers Transform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Alchemer helps brands like Sonos focus on their customers' experience. ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ...
- A Very Merry COVID Christmas? Pandemic Will Permanently Change Consumer Behavior: Analysts
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 13, 2020
Capital Markets Analysts believe the impact of COVID-19 will extend into 20 ...
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Customer Data Platforms that can combine first-, second- and third-party data ha ...
- Captify's Newly Appointed VP Partnerships, EMEA Relies On Words To Live By
Data & Programmatic Insider, Laurie Sullivan - Monday, October 12, 2020
"The harder you work, the luckier you get" is the best advi ...
- Google Seeks Dismissal Of Lawsuit Over Alleged Tracking Of Logged-Out Chrome Users
Digital News Daily, Wendy Davis - Friday, October 9, 2020
A lawsuit accusing Google of wrongly collecting data from Chrome users ...
- Horizon's Night Market Taps Chulis For New Data Science Role
MAD, Larissa Faw - Friday, October 9, 2020
Data science veteran Kimberly Chulis is well known for her innovative wo ...
- Facebook High On Consumer List For Spying On Users
Performance Marketing Insider, Laurie Sullivan - Monday, October 12, 2020
Data suggests that 85% of Americans believe big tech companies spy ...
- Google Chrome A Focus As Feds Eye Breakup Of Tech Giant's Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 11, 2020
Google Chrome has been targeted by federal and state prosecutors for alleg ...
- Judge Refuses To Dismiss Arizona Suit Against Google Over Location Privacy
Digital News Daily, Wendy Davis - Thursday, October 8, 2020
Arizona's top law enforcement official can proceed with a lawsuit accusing Goog ...
- Yelp, Zillow Data Rank Best Suburbs To Escape Cities
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 9, 2020
People are searching for new places to live as many now wo ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
By tailoring ads that serve up on Microsoft Bing or Google on ...
- Biden Outspends Trump On National, Local TV Campaigns
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
The Biden For President campaign continues to outspend the Donald J. Tru ...
- Privacy Advocates Unveil CCPA Do-Not-Sell Tool
Digital News Daily, Wendy Davis - Wednesday, October 7, 2020
Privacy advocates have developed a browser extension that could function as ...
- SEO Bias, Diversity Become Bigger Industry Issues
Performance Marketing Insider, Laurie Sullivan - Thursday, October 8, 2020
A survey by content marketing company NorthStar on the state of t ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to f ...