Consumers Spend Less As Affiliate Marketing Takes Another Hike

Acceleration Partners’ September 2020 report on global affiliate trends shows an 18% increase in revenue for the month compared with August 2020, driven by apparel, education and household items. The markets pushed up advertising as consumers finalized plans for back-to-school.   

Despite the rise in affiliate advertising, consumer spent less in September, particularly in the United States. The end to unemployment benefits for some in July contributed to a decrease, according to Acceleration Partners.

Revenue for household brands rose 16% in September compared with the prior month, with strong promotions on furniture and mattresses during Labor Day.

Revenue driven by mass media partners rose 80% in September compared with the prior month, with some partners contributing to revenue increases of over 100% and successful product roundups and best of web promotions.

advertisement

advertisement

Consumers are more mindful about where and how they spend, taking more time to research brands and products before making a purchase, which Acceleration attributes to the rise in affiliate marketing.

Orders also rose 8% month-over-month, but clicks fell 8%, reinforcing that consumers were spending more time browsing and researching in August than purchasing or converting in September.

While all the types of affiliate partner- and publisher-brand partnerships were up month-over-month, the largest increases were seen in Deal partners, up 25%; and Mass Media, up 80%. 

Affiliate marketing has seen a boost this year with companies like Button partnering with Rakuten to support customers like Sam’s Club.

In the beginning of the COVID-19 pandemic, Pepperjam cited data from its index that suggested brands were looking for guarantees through the channel.

Next story loading loading..