- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The Backbone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielse ...
- Digital Media Could Hit A Bubble, With Advertisers Rethinking Traditional TV
TV Watch, Wayne Friedman - Thursday, October 8, 2020
A former Google exec claims micro-targeting of users is far less accurat ...
- Google Set To Strike A Deal With French Government On News
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 7, 2020
Google is set to reach a deal to pay French publishers f ...
- Supreme Court Weighs Future Software Case For Google And Oracle
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 7, 2020
The Supreme Court justices understand their decision in a copyright dispute betwe ...
- Microsoft Helps SMBs Manage Campaigns Across Google, Facebook, Twitter, Instagram
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 7, 2020
AI becomes the foundation to the platform aimed at helping SMBs mana ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
The companies say the partnership will allow businesses to build connections, strength ...
- Google's 'People Also Ask' Feature Grows In Importance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
Knowing the question words that trigger Google's 'People Also Ask' feature h ...
- Facebook, Amazon, Alphabet, Apple Have Monopoly Power, Democrats Recommend Changes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
The House Judiciary subcommittee on antitrust released its findings and recommendations Tuesd ...
- Harry & David Finds Success With Cookieless Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
BritePool, MediaMath, and Sonobi have completed their first real-time test using t ...
- Performance Marketing, How Marketers Use It And What They Plan To Spend
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 6, 2020
The best performance-marketing channels are not always the most obvious, as surv ...
- Malicious Cloned Sites, Malvertising Put Publishers, Advertisers, Consumers At Risk
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
Cloned versions of banks such as HSBC and Paragon Bank as we ...
- GoDaddy Strengthens Ecommerce, Integrates With Instagram And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
The move allows users of GoDaddy's Websites + Marketing platform to crea ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ...
- Email Tech Stacks Up: Brands Evaluate Tools Prior To Holiday Shopping Peak
Email Insider, Ray Schultz - Monday, October 5, 2020
Email and SEO solutions are the tools being most evaluated for purchas ...
- Google's Jacquard Tag Recognizes Physical Gestures -- What Next?
Performance Marketing Insider, Laurie Sullivan - Monday, October 5, 2020
The Jacquard tag interprets movement and customizes it to the garments a ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- Publishers Concerned About Exclusivity In Search With Google News Showcase
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Google News Showcase "gives an exclusivity to certain publishers over others," sa ...
- Amazon Gains Product Searches, As Google Shares Continue To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
COVID-19 is changing ecommerce behavior more than first expected. Raymond James da ...
- Verizon Ventures, Microsoft's M12 Participate In $80M Cooler Screens Investment
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
The Cooler Screens technology, which can determine textually relevant ads or promotio ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market da ...
- AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding
Performance Marketing Insider, Laurie Sullivan - Friday, October 2, 2020
Hooman Radfar was an early investor in Uber, Hinge and Sweetgreen, a ...
- Google News Showcase In Search Launches For Publishers With $1 Billion Investment
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
The project will feature editorial curation from award-winning newsrooms to give tho ...
- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Buyers are looking for support and reassurance throughout the purchase process ...
- Hold For Me, Google Says
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 1, 2020
A feature coming to Google’s Pixel 5 smartphones lets people put the ...
- Gartner: Balancing Marketing Budgets In The COVID-19 Era
Search & Performance Marketing Daily, Ewan McIntyre - Thursday, October 1, 2020
What you spend says so much more than what you intend. Budgeta ...
- Political Advertisers Turn To No-Skip DOOH To Reach Voters
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
Consumers are traveling, but mostly by RVs and cars. RVs have se ...
- Amazon Ad Testing Platform Set To Launch From Eye Square
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
The experimental platform allows advertisers to evaluate and optimize advertisements as th ...
- YouTube Project Shows How Sequential Storytelling Changes Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
YouTube partnered with the U.N. and Tribeca Enterprises to challenge creative agenci ...
- Facebook, Google, Twitter CEOs Could Be Called To Testify
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
The Senate Commerce Committee will vote Thursday on whether or not ...
- Google Defeats New Mexico AG's Lawsuit Over Student's Privacy
Digital News Daily, Wendy Davis - Tuesday, September 29, 2020
A federal judge has thrown out a privacy lawsuit brought by t ...