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Black Friday Being Replaced By Cyber Everything

A study found 52% of U.S. consumers plan to sit Black Friday out this year. Only 12% expect to shop in-store. COVID-19 accelerated the start to the shopping season. with more consumers concerned about out of stock products and delayed deliveries. Fifty-nine percent feel uncomfortable about going to shopping malls, but 52% are okay with parking lot pop-ups and sidewalk stalls, according to Morning Consult.


Read the whole story at Morning Consult »

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