- BBC Disbands Virtual Reality Content Team
Around the Net In MAD London, Sean Hargrave - Friday, October 18, 2019
The BBC reports that its virtual reality team has been disbanded aft ...
- D2C Acquisition Costs Need Not Bankrupt Them
MediaDailyNews, George Simpson - Thursday, October 17, 2019
D2C companies inevitably hit a wall in terms of customer scale a ...
- Gartner: Only 10% Of Brands Take Full Advantage Of Search
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2019
Investments in paid media rose from 23% of the total marketing budg ...
- Invoca Secures $56 Million To Build AI And Analytics Into Voice Calls
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 17, 2019
Invoca, which focuses on call tracking and conversational analytics, announced Thursday th ...
- Paid Search Association Created By Experts To Focus On Industry
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 17, 2019
A group of industry veterans have joined to create The Paid Sear ...
- Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 18, 2019
Manufacturer and marketer Hunter Douglas analyzed customer communications to identify when a ...
- SEO Tricks For Email Marketers
Around the Net in Email, Ray Schultz - Thursday, October 17, 2019
Brands should write for both people and search engines, SEO experts a ...
- Deloitte: Digital Media Makes People Feel Isolated
Digital News Daily, Laurie Sullivan - Wednesday, October 16, 2019
Digital technologies can erode the connection with humans, creating what Anthony Stepha ...
- Verizon Media To Run Native Ads In Apple News, Apple Stock Feeds In Canada, Australia, U.K.
Digital News Daily, Laurie Sullivan - Thursday, October 17, 2019
Advertisers now have the option to native ads from Verizon Media ...
- What's Past Is Prologue: 9thWonder Is Here To Help
Mediapsssst, Richard Whitman - Wednesday, October 16, 2019
TM Advertising shuttered last week. On Friday, 9thWonder ran a search ...
- Brexit Content Driving Google Searches To Publishers
Performance Marketing Insider, Laurie Sullivan - Thursday, October 17, 2019
Most people searching Google for information about Brexit are clicking on lin ...
- One In Three B2B Marketers Cite Data As Critical Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 16, 2019
Dun & Bradstreet's Marketing and Advertising Outlook found 88% of B2B markete ...
- Reddit To Warn Congress Against Weakening Websites' Legal Protections
Digital News Daily, Wendy Davis - Tuesday, October 15, 2019
Any attempt to limit websites' legal protections for content posted by use ...
- Programmatic Video Drives UK Ad Growth
London Blog, Sean Hargrave - Wednesday, October 16, 2019
Video display is nearly at parity with non-video display -- thanks ...
- Google Earbuds Get Into Consumers' Heads
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 16, 2019
The earbuds have hands-free access to Google Assistant and a built-in micropho ...
- Algolia Secures $110 Million In Series C Funding To Finance Global Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 15, 2019
The company now estimates it supports more than 8,000 businesses, up fr ...
- California Governor Signs Law Requiring Data Brokers To Register
Digital News Daily, Wendy Davis - Monday, October 14, 2019
The data broker bill, one of several new amendments to California's priva ...
- Braze Adds Google's AMP For Email To its Lineup
Email Marketing Daily, Ray Schultz - Tuesday, October 15, 2019
Google says Braze is the first customer engagement platform to offer accelerat ...
- Apple Defends Sharing Browser Data With Google, Tencent
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 15, 2019
The feature being debated is built into Apple's Safari web browser f ...
- Amazon, Google, Microsoft Advertising Veteran Launches Analytics Platform
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 14, 2019
The founder of an intelligent insights platform led the development of ...
- Google Defines Its Commitment To Ad Targeting And Data Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 14, 2019
Google has moved deep into targeting with ads based on a comple ...
- Amazon Takes U.S. Search Ad Share From Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 15, 2019
This year, Amazon will take 12.9% paid-search market share in the U. ...
- Google Revealed To Be Funding Climate Change Deniers
Around the Net In MAD London, Sean Hargrave - Monday, October 14, 2019
Google stands accused of donating funds to climate change deniers, despite positioni ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2019
Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This wee ...
- Former Omnicom Media Chief de Nardis Explains Move To LoopMe Board
Digital News Daily, Laurie Sullivan - Friday, October 11, 2019
De Nardis wanted to look at a brand's challenges first and th ...
- Trump Joins Twitch Live-Streaming Platform
Digital News Daily, Laurie Sullivan - Friday, October 11, 2019
The platform does not allow politicians to buy advertising on Twitch, b ...
- California AG Unveils Proposed Privacy Regulations
Digital News Daily, Wendy Davis - Friday, October 11, 2019
One of the most significant proposed regulations requires companies to honor opt-o ...
- Can Toys R Us Bring Back Target's Online Toy Shoppers?
Performance Marketing Insider, Laurie Sullivan - Monday, October 14, 2019
Jumpshot saw "a fair amount of overlap in the kinds of to ...
- Moz Develops New Metrics For SEO Analysis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 11, 2019
Moz's Domain Analysis launched earlier this week to support search engine optimizatio ...
- Creating Mega Fans: Social Influence Declines As Fans Age
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
Discovery, emotional investment, and evangelism comprise 75% of the fan market a ...