- Exponential Interactive Focuses On Connected TV With Launch Of VDX.tv
Data & Programmatic Insider, Laurie Sullivan - Monday, December 9, 2019
The company uses three data sources -- "consumers who have not be ...
- As Global Economy Weakens, Agencies Forecast 4% Growth (Give or Take) For 2020
MAD, Larissa Faw, Steve McClellan - Monday, December 9, 2019
A weakening global economy will keep underlying ad-spend growth in the m ...
- Google Maps Alternative Displays Business Icon, Customizes Search
Performance Marketing Insider, Laurie Sullivan - Monday, December 9, 2019
The travel app Nexit links to Interstate Data USA to display nam ...
- Internet Continues To Be Global Ad Growth Driver: Video, Social Hottest Sub-Segments
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
Digital media, especially internet display, video and search advertising, continue to ...
- Study Finds Gen Zers Search-Savvy, Influenced By Social Media
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
A study by Adthena of consumers ages 18-24 finds Gen Zers a ...
- TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
Assets acquired in TripAdvisor's purchase of SinglePlatform include contracts, intellectual property a ...
- On Black Friday, 93M Consumers Shopped Online
Performance Marketing Insider, Laurie Sullivan - Friday, December 6, 2019
Kenshoo, which refers to the Thanksgiving holiday shopping weekend as "Cyber 5 ...
- ANA Urges California To Revise Proposed Do-Not-Track Rule
PolicyBlog, Wendy Davis - Thursday, December 5, 2019
A mandate to honor do-not-track signals "will harm consumers, as it cou ...
- Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Data released Thursday suggests consumers increasingly click on affiliate links as automati ...
- Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Vans, which is one of the most-searched terms in the U.S., to ...
- A Glimpse Into Bloomberg's Million-Dollar Campaign Strategy On Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.co ...
- Google Adds Optimization Score For Display Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 5, 2019
Google Ads shows an optimization score for Search and Shopping campaigns, a ...
- Pandora Wants Listeners To Rock The Music
Digital News Daily, Laurie Sullivan - Wednesday, December 4, 2019
Pandora's campaign spans tv, out-of-home, digital and experiential events like a live-stream ...
- FTC Urged To Investigate Digital Advertising Before Revising Children's Privacy Rules
Digital News Daily, Wendy Davis - Thursday, December 5, 2019
"The FTC cannot base substantive policy decisions on the current dearth ...
- Google Adds Package Tracking To Search Queries As Holiday Ecommerce Surpasses $9B
Performance Marketing Insider, Laurie Sullivan - Thursday, December 5, 2019
Google announced Thursday an early access program that lets package delivery compani ...
- Direct Navigation, Email Drove Most Black Friday Visits to Shopping Websites
Research Intelligencer, - Thursday, December 5, 2019
Social media only drove 7% of visits to shopper sites, but traff ...
- Merkle To Help Brands Demystify Google's Black Box Of Ad Automation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 4, 2019
The more automation, the less brands understand the reasons behind bidding decision ...
- Ad Industry Unveils Wish List For Privacy Legislation
Digital News Daily, Wendy Davis - Tuesday, December 3, 2019
The Privacy for America coalition proposes that Congress should require companies ...
- Genius Sues Google For Unfair Competition
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 4, 2019
Genius announced earlier this year it suspected Google is copying its lyri ...
- The Great Targeting Paradox: People Like Personalization, But Don't Want To Be Tracked
Research Intelligencer, Joe Mandese - Wednesday, December 4, 2019
"Personalization" may now be the biggest buzzword in marketing, but it al ...
- Cyber Monday Reaches Predicted $9.4B In Online Purchases, Some Marketers Say Black Friday Outperformed
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 3, 2019
Consumers spent $9.4 billion on Cyber Monday, up 19.7% year-over-year -- maki ...
- U.S. Proposes Tariffs On French Goods, Suggests Unfair Digital Services Tax On U.S. Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 3, 2019
U.S. Trade Representative Robert Lighthizer in a statement said the move shou ...
- Pichai Named CEO Of Alphabet And Google: Founders Page, Brin Step Down
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 3, 2019
Google's co-founders Larry Page and Sergey Brin -- chief executive and presiden ...
- Four Fired Google Employees To File Labor Charges
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 3, 2019
Google says that four of its workers were fired for "clear a ...
- Mojeek Pushes To Become The Next Google
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 3, 2019
U.K.-based search engine Mojeek announced taking delivery of 100 new servers Mond ...
- Facebook Introduces Data Transfer Tool For Photos With Strict Privacy Standards
Data & Programmatic Insider, Laurie Sullivan - Monday, December 2, 2019
The data transfer tool will adhere to current and forthcoming privacy regulatio ...
- Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New Publishers
MediaDailyNews, Laurie Sullivan - Sunday, December 1, 2019
The Ad Council has formed a partnership with NYIAX, an upfront marketpla ...
- Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Performance Marketing Insider, Laurie Sullivan - Monday, December 2, 2019
A recent analysis found that some 46% of listings featured missing informati ...
- Incorrect Online Information Plagues Struggling Retailers
Research Intelligencer, - Monday, December 2, 2019
Incorrect online information is often associated with stores that end up shutti ...
- Cyber Monday Could Reach $9.4B
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 1, 2019
Paid and organic search traffic accounted for 42.4% of all ecommerce visi ...