- PepsiCo, Equifax Among Those Named IAB Data Rockstars 2019
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
American businesses spent nearly $19.2 billion on audience data and solutions ...
- Voice Enables Local Businesses To Compete With Amazon
Performance Marketing Insider, Laurie Sullivan - Friday, October 11, 2019
Voice search and services are increasingly becoming an important part of selecti ...
- Amazon Twitch Used To Stream Shooting Outside Synagogue In Germany
Digital News Daily, Laurie Sullivan - Wednesday, October 9, 2019
A shooter outside a synagogue in Germany used Amazon Twitch to broadca ...
- Gmail Is Top Webmail Service -- Except In Some Countries, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, October 10, 2019
Gmail lags behind local providers in Germany and Poland, MAPP reports. ...
- Tesla Most-Googled Car Brand By Americans
Marketing Daily, Tanya Gazdik - Wednesday, October 9, 2019
Electric car brand might be getting hits due to recent negative pres ...
- Apple Plans AR Glasses Likely Aimed At Mass Market
Marketing Daily, P.J. Bednarski - Wednesday, October 9, 2019
Apple expects the product to come to market early next year. ...
- Bing Adopts Google Chromium-Based Edge Browser
Performance Marketing Insider, Laurie Sullivan - Thursday, October 10, 2019
The move will result in less fragmentation of the web, especially f ...
- Brands Getting Too Comfortable With Media Budgets On Google, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 9, 2019
Marketers aren't doing enough to diversify their ad dollars or leverage first-par ...
- Newswire Moves Into Earned Media Managed Services
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 9, 2019
The managed service focuses on performance-based marketing and is aimed at turni ...
- Google Expands Self-Service, Automation For YouTube Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 8, 2019
Google on Tuesday revealed a self-service platform, Instant Reserve, for YouTube th ...
- 250ok Integrates With Google Postmaster Tools
Email Marketing Daily, Ray Schultz - Tuesday, October 8, 2019
The integration allows users to view their Gmail performance data in o ...
- Study: Digital Or Traditional Media -- What Works Best For Agencies?
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2019
Agencies believe traditional media works better to spread the word and ma ...
- Nextdoor Dabbles In Hyper-Local Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2019
Neighborhood social network Nextdoor has introduced Local Deals, which allows businesses, servi ...
- Google Search Adds Reports For Video Enhancement, Video Appearances Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 7, 2019
The reports, which serve up in the Google Search Console, support resear ...
- Social Overtaking Print Advertising
Around the Net In MAD London, Sean Hargrave - Monday, October 7, 2019
Zenith's Advertising Expenditure Forecast shows that by the end of the yea ...
- Why There's A Scarcity Of Valuable Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 7, 2019
To compete in a world where data requirements continue to increase, markete ...
- Political Ads Come Under Fire As TikTok, Facebook, Others Enforce, Update Policies
Digital News Daily, Laurie Sullivan - Friday, October 4, 2019
TikTok, Facebook, Twitter, CNN, and Google face difficult decisions amidst a clima ...
- Senators Urge FTC Not To Weaken Children's Privacy Rules
Digital News Daily, Wendy Davis - Friday, October 4, 2019
The letter comes in advance of the FTC's planned Monday workshop ...
- EU Rules That Consent On Cookies Really Does Mean Consent
London Blog, Sean Hargrave - Monday, October 7, 2019
GDPR could not be any clearer around consent having to come fr ...
- Zenith Downgrades Ad Spend To Reach $640B By Year's End
MAD, Larissa Faw - Monday, October 7, 2019
Zenith is now forecasting that global ad spend will grow by 4. ...
- Microsoft Advertising Rethinks Terminology To Sync With Marketers
Performance Marketing Insider, Laurie Sullivan - Monday, October 7, 2019
Microsoft Advertising said it wants to make it easier for marketers ...
- Arbitraging Human Attention
RTBlog, Joe Mandese - Monday, October 7, 2019
The biggest problem with modern day media-buying is that the ad indust ...
- Brinks Taps Apple iOS Chat Feature On Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 4, 2019
The feature, made possible by an update in Apple's iOS 13, allo ...
- Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
Performance Marketing Insider, Laurie Sullivan - Friday, October 4, 2019
Basic digital business information should be easy to manage, but 71% ...
- Microsoft's Mobile Future Built On Google Code Gives Brands More Screen Space
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 3, 2019
Microsoft announced this week that it will reenter the smartphone market wi ...
- Google Shopping Goes Live With Price-Tracking Email Alerts, Visual Search, Clean Energy Incentive
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 3, 2019
The Google Shopping experience is now live across mobile and desktop, wi ...
- Court Clears The Way For Massive Class Action Against Google
Around the Net In MAD London, Sean Hargrave - Thursday, October 3, 2019
A class action against Google for tracking iPhone users without their permissi ...
- Marfeel Reduces Ad Load Times To 2.4 Seconds On iOS Mobile Devices
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
The technology aims to reduce publisher viewability obstacles by 66% for displ ...
- Google Must Face 'Safari Hack' Privacy Lawsuit In UK
Digital News Daily, Wendy Davis - Wednesday, October 2, 2019
Appellate judges in the U.K said Wednesday that iPhone users can s ...
- DAX And Urban One Ink Radio, Programmatic Deal
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
Digital audio advertising company DAX announced a long-term exclusive sales partnership wi ...