- What Higher Clicks, Impressions In Q2 Means For Q3 2024
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 31, 2024
While advertisers are in a period of rising ad prices, that cou ...
- Perplexity Plus: Search Engine Offers Revenue Share To Publishers
Publishing Insider, Ray Schultz - Tuesday, July 30, 2024
Time, Fortune and Der Spiegel are among the brands that have sign ...
- Can OpenAI Make Searching More Useful?
Media Insider, Gord Hotchkiss - Tuesday, July 30, 2024
At this point, we still have to "say" what we want ...
- Google 'Dear Sydney' Olympics Ad Should Have Asked, 'Then What Happened?'
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 30, 2024
Generative AI has been taking a lot of heat lately for wh ...
- Firms Partner To Help Publishers With SEO
Publishers Daily, Ray Schultz - Monday, July 29, 2024
Mediavine and TopHatRank are trying to counter drops in organic traffic caus ...
- Cookies Live: But There May Not Be Cause For Celebration
Publishing Insider, Ray Schultz - Monday, July 29, 2024
Publishers and marketers still must contend with loss of efficiency and t ...
- Reddit Lead-Gen Ads Go Public, Leverage User Consent
MediaDailyNews, Laurie Sullivan - Friday, July 26, 2024
Lead Generation Ads on Reddit moved into public beta this week. T ...
- How One Ad, Data Expert Intends To Change Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, July 29, 2024
AI-supported incrementality will become a bigger focus for retail media, but th ...
- OpenAI Cheer: New Search Engine Will Protect Publishers, Firm Vows
Publishing Insider, Ray Schultz - Sunday, July 28, 2024
Some publishers are enthusiastic about OpenAI's new search project. ...
- OpenAI Tests Search Prototype, Plans ChatGPT Integration
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
New OpenAI search features that reply to queries with timely information a ...
- Why Optimizing For Generative AI Is Challenging
Performance Marketing Insider, Laurie Sullivan - Friday, July 26, 2024
Generative AI chatbots are reshaping the shopping experience, and it's a tre ...
- Microsoft Retrains AI-Based Search, Accommodates Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, July 24, 2024
Microsoft has made important changes as it transitions to AI-supported search ...
- Microsoft Blocked From Reddit Content, Declined To Play By Rules
Performance Marketing Insider, Laurie Sullivan - Thursday, July 25, 2024
Bing, DuckDuckGo, Mojeek and other search engines are no longer indexing a ...
- Alphabet Takes In $64.6B In Q2 Ad Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, July 23, 2024
"We delivered revenues of $85 billion, up 14% year-on-year driven by Sear ...
- Is Alphabet Adjusting To Google As Its Biggest Competitor?
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Alphabet will release earnings Tuesday, and advertisers will be listening for informati ...
- Conde Nast Warns Perplexity About Alleged Content Scraping: Report
Publishers Daily, Ray Schultz - Monday, July 22, 2024
Conde Nast sent a cease-and-desist letter to search-engine startup Perplexity, warning ...
- Yahoo News Hires Hearst Exec Brooke Siegel As VP Of Content
Publishers Daily, Ray Schultz - Monday, July 22, 2024
Brooke Siegel will be responsible for global editorial and curation. ...
- The Biggest Small Technology Firm Advertisers Might Not Know - But Will
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2024
Appointing Adam Kline as North America CEO triggered the next phase ...
- Google Provides New Tech To Team USA, NBCU
MediaDailyNews, Laurie Sullivan - Thursday, July 18, 2024
Google has announced a commitment to sponsor and bring its innovative technolo ...
- How NBCU, Google Deal Could Change Television
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2024
NBCUniversal's partnership with Google could change the direction of television through experimen ...
- Google Tightens AdSense Policies Reshaping Rules For Ad Placement
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Google will replace the Ads on its dynamic content policy with "A ...
- Microsoft Updates Plans For Performance Max
Performance Marketing Insider, Laurie Sullivan - Thursday, July 18, 2024
Microsoft execs at a recent online meeting with brands spoke about ...
- Apple Strikes Deal With Taboola To Power Native Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Taboola confirmed on Tuesday that the company struck an agreement with App ...
- Yandex Split Final, Russian Assets Sold In $5.4B Deal
MediaDailyNews, Laurie Sullivan - Monday, July 15, 2024
Four businesses focused on AI for cloud services, data labeling, self-driving ca ...
- YouTube Music Focusing On Voice Controls To Search For Sound
MediaDailyNews, Colin Kirkland - Monday, July 15, 2024
YouTube Music is the first app to offer the ability for i ...
- Amazon Prime Day Featured Brands See Boost In Search Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2024
Analysis from Captify on Tuesday shows in increase in searches that inclu ...
- OpenAI Search Is Coming, 'The Atlantic' CEO Says
MediaDailyNews, Laurie Sullivan - Friday, July 12, 2024
"They have not launched the search product, but they have said th ...
- Google Parent Looks To Acquire Cybersecurity Firm In Biggest Acquisition Ever
MediaDailyNews, Laurie Sullivan - Sunday, July 14, 2024
Cloud businesses like Wiz support brands and agencies across advertising and marketi ...
- Perplexity Says It Will Share Ad Revenue With Publishers
Publishers Daily, Ray Schultz - Sunday, July 14, 2024
Firm is also collaborating with Amazon Web Services to provide a sear ...
- Microsoft Charts Path With Criteo Integration To Strengthen Retail Media
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
The partnership integrates Microsoft Advertising Network, providing access to Criteo's retail-media supp ...