- Datacrushers Debuts Email Automation Tool
Email Marketing Daily, Ray Schultz - Wednesday, February 14, 2018
A new email automation suite is being offered to online retailers ...
- Digital Marketers Are Bullish -- But Not On Email, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, February 14, 2018
Email and search may have lost some of their luster, judging ...
- Every Brand Will Need Amazon, Forrester Says
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 14, 2018
Publicis and Omnicom have announced they will increase ad spend on Amaz ...
- Google Search Takes On 'Stories' In AMP Format
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 13, 2018
AMP Stories, introduced by Google on Tuesday in a developer preview mod ...
- Google Details How Its Chrome Ad Blocker Works
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 14, 2018
Chrome will automatically block all ads on sites, those that comply a ...
- Former Samsung CTO To Lead Google IoT Business
AI & IoT Daily, Chuck Martin - Tuesday, February 13, 2018
The former chief technology officer at Samsung has joined Google to le ...
- Unilever Unveils Blockchain, Threatens Billions In Ad Spend
Digital News Daily, Laurie Sullivan - Monday, February 12, 2018
Unilever continues to work with IBM to develop a blockchain to addre ...
- Turn Tells Judge Consumers Consented To 'Supercookie' Tracking
Digital News Daily, Wendy Davis - Monday, February 12, 2018
"Plaintiffs expressly consented to receiving tailored advertising from Verizon's partners and ...
- IAB's Rothenberg Details Direct Brand Economy Business Model
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2018
"A two-way relationship is more valuable than a one-way impression," said Randa ...
- IAB/DMA Report Reveals Need For Data Skills, Management, Processing
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2018
The report finds that only 9.8% of survey respondents describe their organizati ...
- SEO Experts Speak Out On Link Building
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 13, 2018
Only 11% consider link building to be the most important task, b ...
- To Save Ad Targeting, Ensure Data Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, February 12, 2018
Developers at Lotame, an exchange for third-party data for the advertising industr ...
- Attorneys General Weigh In Against Google Privacy Settlement
Digital News Daily, Wendy Davis - Friday, February 9, 2018
A coalition of state attorneys general are weighing in against a class-acti ...
- High Court Asked To Decide: Who Owns A Dead Man's Emails?
Email Marketing Daily, Ray Schultz - Sunday, February 11, 2018
As expected, Yahoo has petitioned the Supreme Court to overthrow a cou ...
- Incoming IAB Chairman Scott Schiller's Message To Ad Industry: We Must Work Together
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2018
Incoming IAB chairman Scott Schiller told media buyers, brands and ad-tech exe ...
- Bing Gives Access To Webmaster Tools Through Google, Facebook Accounts
Performance Marketing Insider, Laurie Sullivan - Monday, February 12, 2018
Are Bing execs finally getting smart about growing the company's ad busines ...
- Advertisers Turn To People-Based Marketing, Plan To Stop Using Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 9, 2018
The top three factors limiting the success of digital ad campaigns a ...
- Affiliate Campaigns Rise In Popularity With Increase In Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 12, 2018
The average conversion rate for retail affiliate programs rose to 9.07% ...
- IAB Releases GDPR Advisory, Specifications
Digital News Daily, Laurie Sullivan - Friday, February 9, 2018
Days before the IAB Leadership Summit kicks off, the IAB Tech L ...
- Browse Abandonment Emails: The Do's And Don'ts
Email Insider, Ray Schultz - Friday, February 9, 2018
Browse abandonment emails pull a higher average open rate than traditional email ...
- Google: Pet-Related Keywords Driving Auto Searches
Performance Marketing Insider, Laurie Sullivan - Friday, February 9, 2018
As the old saying goes, pets are family. Google's search data clear ...
- When Less is More: The Case For Progressive Web Apps
Search & Performance Marketing Daily, Jonathan Campos - Thursday, February 8, 2018
A relatively new software, Progressive Web Applications are bolstering the development a ...
- Adobe: Consumers Feel Many Emotions While Interacting With Content 11 Hours A Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 8, 2018
Productive, entertained, connected, and relaxed are the most common positive emotions wh ...
- Google Search Adds Flight, Hotel Booking
Around the Net In Digital, Gavin O'Malley - Wednesday, February 7, 2018
Google is now letting Search users book flights and hotel accommodations rig ...
- Google Adds Cash Reward For Vulnerability Related To Private Data Theft
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 8, 2018
Google added a new category in its vulnerability bug rewards program that cou ...
- Blockchain Enters Sports World To Spur Engagement
Digital News Daily, Laurie Sullivan - Thursday, February 8, 2018
SportCo, which operates a community platform for sports fans, is introducing ...
- Google Sued By Edible Arrangements Over Shopping Ads
Digital News Daily, Wendy Davis - Wednesday, February 7, 2018
Google has been hit with a lawsuit for allegedly duping consumers w ...
- Double Trouble: GDPR Is Arriving With A Sister Regulation
Email Insider, Ray Schultz - Thursday, February 8, 2018
Everyone is yelling about GDPR. But what about the ePrivacy Regulation th ...
- Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries
Performance Marketing Insider, Laurie Sullivan - Thursday, February 8, 2018
In a critical step that will give marketers greater understanding of inte ...
- Yandex.Taxi, Uber Complete Joint Venture In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 7, 2018
Customers can use either the Yandex.Taxi or the Uber app for n ...