- Google Moves Aggressively Into In-App Ads, Launches Open Bidding
Digital News Daily, Laurie Sullivan - Thursday, March 15, 2018
Google on Thursday will announce plans to aggressively move into in-app mobi ...
- Battle Over A Tweet Could Reshape Online News
Digital News Daily, Wendy Davis - Thursday, March 15, 2018
A judge's ruling could force news organizations, social media services and w ...
- Google Sued For Damages For Email Scanning
Email Marketing Daily, Ray Schultz - Friday, March 16, 2018
A law firm claims that Google could face billions in damages f ...
- Google: Keeping An Eye On Visual Recognition
Performance Marketing Insider, Laurie Sullivan - Friday, March 16, 2018
Identifying and classifying landmarks, objects and the natural world so Google c ...
- FEC Proposes New Rules For Online Ad Disclosures
PolicyBlog, Wendy Davis - Thursday, March 15, 2018
More than one year after the last presidential election, the Federal Electi ...
- Addendum: 'Filtered Bot Traffic' Defined
Research Intelligencer, Joe Mandese - Friday, March 16, 2018
Readers commented they did not understand what the definition of "filtered b ...
- Google, Facebook, Others Pitch In-App Ads' Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 15, 2018
Many more major brands are pumping big ad dollars into mobile game ...
- Parents -- The New Power Users Of Smart Speakers
Connected Thinking, Chuck Martin - Thursday, March 15, 2018
Parents have become power users of voice assistance, based on a Goog ...
- Former Guns N' Roses Drummer Matt Sorum To Debut Blockchain-Like Community For Artists
Digital News Daily, Laurie Sullivan - Wednesday, March 14, 2018
The platform is not a blockchain but rather a "distributed-ledger" that allo ...
- EU May Require Search Engines To Reveal Ranking Factors
Performance Marketing Insider, Laurie Sullivan - Thursday, March 15, 2018
Search engines could be forced to publicly reveal their ranking formulas, oft ...
- Google To Ban Cryptocurrency-Related Advertising In June
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 14, 2018
The policy will go into effect for ads bought for search, displa ...
- Reddit Launches Mobile Native Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 14, 2018
The native promoted posts unit, running on Android and iOS, will enab ...
- Google Maps Adds Navigation For Those With Mobility Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 15, 2018
Google calls the latest navigation routes added for transit in its Ma ...
- Yahoo Must Face Broad Lawsuit Over Data Breaches
Digital News Daily, Wendy Davis - Tuesday, March 13, 2018
A federal judge has ruled the company must face a host ...
- Data Turns REI's #OptOutside Social Cause Into Successful Online, Offline Campaign
Digital News Daily, Laurie Sullivan - Tuesday, March 13, 2018
REI has created a campaign to secure its relationships with loyal custome ...
- Cryptocurrencies Suck, But Blockchain Could Give Brands Transparency
London Blog, Sean Hargrave - Wednesday, March 14, 2018
Digital marketers can give dodgy currency a miss, but blockchain could shi ...
- Google Tumbles Hard In Harris Poll Reputation Ranking
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 13, 2018
Google fell from No. 8 to No. 28, according to the annu ...
- Google Takes Search Data To YouTube, Targeting Custom Intent Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 13, 2018
Custom Intent Audiences is designed to improve direct-response advertising for marketers ...
- Google Releases Bad Ads Report: Pushes Trust, Safety
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 14, 2018
Google blocked 79 million ads in its network for attempting to se ...
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Digital News Daily, Laurie Sullivan - Monday, March 12, 2018
The studio draws on Tapjoy's mobile gaming and advertising expertise to devel ...
- Uproxx Launches Programmatic Pre-Roll Video Product
Digital News Daily, Alex Weprin - Monday, March 12, 2018
The Uproxx Video Amplifier was designed to work with an individual brand ...
- Three Tips To Prepare Email Marketers For GDPR
Email Marketing Daily, James Glover - Tuesday, March 13, 2018
As The General Data Protection Regulation looms, marketers need to understand h ...
- Google: No Quick Fix For Sites Dropping In Rank From Core Search Algorithm Update
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 13, 2018
On Monday, Google confirmed that it released a broad core algorithm upda ...
- Google Adds Keyword, Ad Level Custom Columns
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 12, 2018
Google now lets advertisers create and track custom metrics at keyword a ...
- TVSquared's Kevin O'Reilly Explains Digital TV Targeting Possibilities
Data & Programmatic Insider, Laurie Sullivan - Monday, March 12, 2018
TV drives search traffic, but chief strategy officers often don't feel comfortab ...
- Cultura Colectiva Brings Creative Content Model To U.S.
Digital News Daily, Laurie Sullivan - Friday, March 9, 2018
The Volkswagen Golf campaign in Mexico set off the move. Now t ...
- Zombie Go Boom Loses Battle With YouTube Over 'Brand Safe' Ad Policies
Digital News Daily, Wendy Davis - Friday, March 9, 2018
Ad revenue for Zombie Go Boom fell off a cliff after YouTube ...
- Photographer Blasts News Publishers In Battle Over Tweet
Digital News Daily, Wendy Davis - Friday, March 9, 2018
Time, Yahoo, Breitbart and other news organizations are displaying "chutzpah in spade ...
- Did Unilever's Keith Weed Just Make Nice With Facebook And Google?
London Blog, Sean Hargrave - Monday, March 12, 2018
He seemed to blast the tech giants last month, but is n ...
- Microsoft, Women And 'Pink' Technology
Performance Marketing Insider, Laurie Sullivan - Monday, March 12, 2018
Automation in search and programmatic media buying will not eliminate jobs, b ...