- Why Microsoft Should Rebrand Bing To Microsoft Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 21, 2018
It has been a challenge since the search engine was born. Microso ...
- Email The Top Lead Driver In B2B Sales Funnel: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 21, 2018
Email remains the most effective channel for moving B2B leads into a ...
- Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters
London Blog, Sean Hargrave - Wednesday, February 21, 2018
Everyone keeps trying to cut ad-blocking millennials a break -- but t ...
- Harvard Study Reveals Yelp Data Advantages For Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 21, 2018
A Harvard study suggests that data from digital platforms has the potenti ...
- Google Combines Payment Systems, Will Cryptocurrency Follow?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 20, 2018
The rollout of Google Pay began Tuesday. The new app for Andro ...
- Google: Is It Time To Break Up The Gorilla?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 20, 2018
When Google was ordered to stop giving its own comparison-shopping service ...
- Digital Advertising Still Growing A Market For Data
Digital News Daily, Laurie Sullivan - Monday, February 19, 2018
The U.S. is forecast to remain the world's largest data market ...
- Blockchain Legislation Comes To Wyoming
Digital News Daily, Laurie Sullivan - Tuesday, February 20, 2018
As the ad industry moves to adopt blockchain, MetaX CRO Alanna Gombe ...
- Shell, Oath Collaborate On 'Make The Future' Campaign
Digital News Daily, Laurie Sullivan - Tuesday, February 20, 2018
The campaign features intuitive, creative ways to interact with the "Globe" a ...
- Google 'Freshness' Algorithm May Still Cause Dips In Website Traffic
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 20, 2018
Google challenges marketers by changing its algorithm often. One change that occurr ...
- Google's Chrome Ad Filter Has Hidden Power
Publishing Insider, Melynda Fuller - Tuesday, February 20, 2018
Google is serious about eliminating annoying ads, hoping a clean-up will encoura ...
- Google Search Removes 'View Image,' Sets Precedent
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 19, 2018
Removing the option to preview an image without visiting the site th ...
- How To Use Email To Boost Your Website Ranking
Around the Net in Email, Ray Schultz - Monday, February 19, 2018
Email may not have a direct connection with search engines. But y ...
- Google Discloses Results Of 'Exchange Bidding,' Boosts Publisher Yield >40%
Digital News Daily, Joe Mandese - Friday, February 16, 2018
In a sign of how much the emergence of header bidding h ...
- News Sites May Have Infringed Photographer's Copyright By Embedding Tweet
Digital News Daily, Wendy Davis - Friday, February 16, 2018
A federal judge has ruled that Time, Gannett, Breitbart and other ne ...
- Oath's Ad President Says Communication With Customers Key To Company's GDPR Preparation
Performance Marketing Insider, Laurie Sullivan - Monday, February 19, 2018
Verizon Oath's President-Advertising and Publisher Strategy Tim Mahlman recently visited London ...
- Who's Backing The Chain Gang?
RTBlog, Joe Mandese - Monday, February 19, 2018
It's been nearly a year since I published my first story abo ...
- HoneyBaked Ham, Location3 Show How Multi-Location Online To Offline Works
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 16, 2018
Releasing data on the integration of online and offline advertising and marketin ...
- Apple Search Ads Jump In Singular ROI Index Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 16, 2018
The search newcomer leaped from No. 10 in 2016, to No. ...
- Artificial Intelligence And The Changing Mindset Of Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, February 16, 2018
A survey by Northeastern University and Gallup explores the impact artificial intelligen ...
- LiveRamp Acquires Pacific Data Partners, Strengthens B2B Data Practice
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 15, 2018
Through the acquisition, LiveRamp will add a B2B division, said Jeff Smit ...
- Google Search Data Helps Beauty Brand Reach Into Direct Economy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 15, 2018
Beauty Redefined is part of Google's push to support the "age ...
- Google Explains The Reasons It Started Ad Blocking
Around the Net In MAD London, Sean Hargrave - Thursday, February 15, 2018
Today is the day that Google's Chrome browser will begin a n ...
- Criteo CEO Eichmann Suggests Data Focus Propels Quarterly Revenue
Digital News Daily, Laurie Sullivan - Wednesday, February 14, 2018
It's all about the data in 2018 and how brands think abo ...
- FTC Urged To Uphold Finding Against 1-800 Contacts In Battle Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, February 14, 2018
"Consumers are in the dark because 1-800 methodically secured from all ...
- It's Raining Cyber Attacks: Barracuda Launches Daily Threat Report
Email Insider, Ray Schultz - Thursday, February 15, 2018
Barracuda's new service is like a weather report -- only it's abo ...
- iProspect Bolsters Management Team
MAD, Larissa Faw - Wednesday, February 14, 2018
iProspect is adding to its leadership team with the additions of Jo ...
- SEO: Top Global Domains
Performance Marketing Insider, Laurie Sullivan - Thursday, February 15, 2018
Compiled from analysis of 10 national Google indexes, Wikipedia.org took the overa ...
- Google Chrome To Block All Ads On Sites That Don't Comply With 'Better Ads'
Publishers Daily, Laurie Sullivan - Wednesday, February 14, 2018
Google's Chrome ad blocker, which goes into effect Thursday, will block a ...
- Google Projected To Pass Amazon In Smart Speaker Race
Connected Thinking, Chuck Martin - Tuesday, February 13, 2018
Amazon Alexa stands to retain its lead at 52% of the mark ...