- YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 28, 2018
Can keywords in review and reaction videos on YouTube predict Oscar winner ...
- Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 28, 2018
The survey asked marketers which paid media is best for acquisition. Soci ...
- Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300%
AI & IoT Daily, Chuck Martin - Wednesday, February 28, 2018
Across metrics including click-through rates, viewability and video completion, 360-degree VR a ...
- Moz Cofounder Fishkin Launches SparkToro
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 28, 2018
Moz co-founder Rand Fishkin on Tuesday announced his new company SparkToro, ...
- GDPR Study Shows 65% Of Companies Unable To Comply
Digital News Daily, Laurie Sullivan - Tuesday, February 27, 2018
The study suggests 65% of organizations are unable to comply with GD ...
- Fox News Prevails In Copyright Battle With TVEyes
Digital News Daily, Wendy Davis - Tuesday, February 27, 2018
"At bottom, TVEyes is unlawfully profiting off the work of others ...
- Amazon's Acquisition Of Ring Is A Game-Changer
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 28, 2018
Amazon's acquisition of smart doorbell maker Ring is a game-changer for marketplac ...
- Google Discloses 2.4 Million 'Right To Be Forgotten' Requests, Acts On 43%
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 27, 2018
Google's latest annual Transparency Report reflects individuals' growing need for content remova ...
- AT&T Begins Testing Blockchain For Ads, Media Buys
Digital News Daily, Laurie Sullivan - Monday, February 26, 2018
AT&T's marketers are demanding increased transparency into its digital advertising supply cha ...
- Adobe Personalizes Voice
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 27, 2018
On Tuesday, Adobe announced enhancements that will enable consumers to interact wi ...
- Facebook Clarifies Ad Metrics, Helps Marketers 'Measure What Matters'
Digital News Daily, Laurie Sullivan - Friday, February 23, 2018
Facebook plans to make changes to the advertising metrics it reports ...
- Google Prevails In Suit Over Blog Post
Digital News Daily, Wendy Davis - Friday, February 23, 2018
Google has defeated a defamation lawsuit by business owner Dawn Bennett, w ...
- Painting The Right Picture With Data
Email Marketing Daily, Kara Trivunovic - Monday, February 26, 2018
I recently received a letter from my kids' school stating that th ...
- Google Indexing Fewer Tweets In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 23, 2018
A variety of factors, from follower counts to retweets, influence the likeliho ...
- Google Releases Leaderboard At MWC To Rank Web Site Speed, Tools To Verify Increases
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 25, 2018
Google will release the Brand Leaderboard infographic at Mobile World Congress Mond ...
- Bing Search Tests Trending Info In Carousel Format
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 23, 2018
A new search feature on Bing will bring up trending information ...
- Google Lens Search Comes To More Phones
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 23, 2018
Google will launch its augmented reality system ARCore with new features, a ...
- Google Defeats Suit Over 'Rampant' Click Fraud
Digital News Daily, Wendy Davis - Thursday, February 22, 2018
An advertiser who sued Google for click fraud failed to address wheth ...
- Is Google AMP The End Of Email As We Know It?
Email Insider, Ray Schultz - Friday, February 23, 2018
Marketers wonder: Will AMP revolutionize email marketing or simply upend it? ...
- Younger Travelers Rely On Search Engines, Recall Ads More Often
Performance Marketing Insider, Laurie Sullivan - Friday, February 23, 2018
As the U.S. heads into the Spring Break season, consumers are planni ...
- Facebook Declines In Referral Traffic: Google, Pinterest, Others Rise
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 22, 2018
Facebook's share of visits fell 8% in 2017, with Google, Pinterest a ...
- Email Marketing Can Help Boost Search
Around the Net in Email, Ray Schultz - Thursday, February 22, 2018
There’s no direct connection between email and search engines such as Googl ...
- Another Former Googler Files Lawsuit For Wrongful Dismissal
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 22, 2018
Another former Google employee, software developer Tim Chevalier, hit the search gia ...
- An Open Book: What Can Blockchain Do For Email?
Email Insider, Ray Schultz - Thursday, February 22, 2018
Blockchain will allow every single change to content to be documented. ...
- Email A Key Tool For SMBs, But Not The Top One, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, February 22, 2018
Small businesses are beset with challenges -- but they are making u ...
- Cookies Will Crumble, But Not Because Of GDPR
London Blog, Sean Hargrave - Thursday, February 22, 2018
GDPR is very lenient on cookies -- it's mobile use and t ...
- Pinterest Search Driving Higher Social Ad Investments
Performance Marketing Insider, Laurie Sullivan - Thursday, February 22, 2018
iProspect's paid social clients spent 72% more on media in Q4 20 ...
- Excessive Frequency, Retargeting Account For Ad Blocker Usage
Publishers Daily, Sara Guaglione - Wednesday, February 21, 2018
Overall, 20% of "connected adults" interviewed claim they always use an ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Publishers gained an automated ad unit from Google, which it calls "Aut ...
- Valentine's Day Searches Lead To Increase In Online Average Order Value
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Search and purchase insights released Wednesday show an interesting trend in consum ...