- Forrester Calls Amazon, Voice New Search Opportunities
Performance Marketing Insider, Laurie Sullivan - Thursday, March 8, 2018
The Forrester report suggests retail brands will invest 55% more in onli ...
- Kantar Media Enters E-Commerce With Focus On Amazon Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Geared toward marketers advertising on Amazon, Kantar Media on Wednesday announced t ...
- Riding The Voice Wave
Search & Performance Marketing Daily, Mike Dougherty - Thursday, March 8, 2018
With the development of speech technology, VXML and voice applications, talking wi ...
- Google Tests Material Design Layout For Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 7, 2018
The Next Web reports that Google is testing a simplistic "Material Design" layo ...
- Consumers Turning To Smart Speakers To Help Decide On Brands, Products
Connected Thinking, Chuck Martin - Tuesday, March 6, 2018
While almost all consumers, at 95%, have heard of smart speakers, o ...
- News Publishers Want To Take Battle Over Embedded Tweet To Appellate Court
Digital News Daily, Wendy Davis - Tuesday, March 6, 2018
"The court's decision here has dramatic, far-reaching practical implications for all onli ...
- Search Shows Real Estate Sales Rising, Along With Vacant Land Purchases
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 7, 2018
In data released this week, Hitwise shows that nearly every major purcha ...
- Adobe Rebuilds Advertising Cloud Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called th ...
- Conversational AI Display Ad Launched For Vacation Planning
Connected Thinking, Chuck Martin - Monday, March 5, 2018
An artificial intelligence travel recommendation engine has just been tapped to crea ...
- Campaigner Debuts Product For Creating Personalized Landing Pages
Email Marketing Daily, Ray Schultz - Tuesday, March 6, 2018
A new feature from Campaigner allows email marketers to create personalized landi ...
- Why NewsGuard, Aimed At Fighting Fake News, Won't Work
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 6, 2018
It's a good idea with great intentions. But not even the ...
- Brill, Crovitz Launch NewsGuard To Rate Sources, Fight Fake News
Publishers Daily, Sara Guaglione - Monday, March 5, 2018
NewsGuard analysts will look at 7,500 news sites and assign green, yell ...
- WeWork Acquires Conductor, Content Marketing And SEO Firm
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 6, 2018
The acquisition provides a digital platform for WeWork, which creates workspaces ...
- Google To Cancel Inactive AdWords Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 6, 2018
The goal is to keep AdWords running fast and stay within "manag ...
- LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement
Television News Daily, Laurie Sullivan - Monday, March 5, 2018
LiveRamp on Monday officially announced the extension of its IdentityLink platform in ...
- iSpot.tv, LiveRamp Measure TV Ad Impressions Against Digital Segments
Digital News Daily, Laurie Sullivan - Friday, March 2, 2018
iSpot.tv and LiveRamp have entered a partnership that brings digital measurement too ...
- Bombora Intent Data Now Offered Through Marketo
Email Marketing Daily, Ray Schultz - Monday, March 5, 2018
Two high-tech companies -- Bombora and Marketo -- are teaming up ...
- Toyota, Saatchi Build Electronics Into Print Ad With New Car Smell
MediaDailyNews, Laurie Sullivan - Sunday, March 4, 2018
Readers can grip door handles using sensors and pull them apart ...
- Google Sells Review Site Zagat To The Infatuation
Performance Marketing Insider, Laurie Sullivan - Monday, March 5, 2018
On Monday Google announced that its app for iOS now supports ...
- Google Delivers On Promise To Serve 'Multifaceted' Snippets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 2, 2018
Google has rolled out a new snippet search experience providing multiple answe ...
- 3Q Digital Goes Independent, Founder Leads Buyback From Harte Hanks
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, March 3, 2018
"We think there is still a ton of disruption coming to marketin ...
- AC Hotels Launches 'Unpacked' Campaign As Marriott Expands Brand In North America
Digital News Daily, Laurie Sullivan - Thursday, March 1, 2018
The experience takes travelers on an artistic, poetic journey behind the scen ...
- Dianomi Secures Nearly $8.7M In Funding
Digital News Daily, Laurie Sullivan - Friday, March 2, 2018
Dianomi, a native content marketing platform used by financial advertisers and ti ...
- Kenshoo Takes An Oath To Remain Native; Search Marketers Outline Top Goals
Performance Marketing Insider, Laurie Sullivan - Friday, March 2, 2018
Oath has begun to integrate in-store, point-of-sale retail data into online ...
- How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For 'Traditional' Media
Research Intelligencer, Joe Mandese - Friday, March 2, 2018
Two essential pieces of intelligence about the media economy were unveiled duri ...
- Nonprofits Struggle With Google's Funding Policy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 1, 2018
In December, Google announced it would stop funding groups that generate clic ...
- Microsoft Adds Custom Vision, Bing Entity Search To Apps, Services
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 1, 2018
Microsoft on Thursday made available its new custom vision, face recognition a ...
- Does Tracking Lead To Hacking? Study Scores Email Practice
Email Insider, Ray Schultz - Thursday, March 1, 2018
Do you track your emails? The practice has been put under har ...
- Dropbox Partners With Google Cloud On G Suite Integrations; Gmail Included
Email Marketing Daily, Ray Schultz - Thursday, March 1, 2018
A new alliance between Dropbox and Google Cloud will enable users ...
- Placed Tracks Feet Into Stores
Performance Marketing Insider, Laurie Sullivan - Thursday, March 1, 2018
Search marketers who have begun to tie in-store visits to search advertisi ...