- Apple Search Ads App Showing Strength In Downloads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 25, 2017
For the first time, the report also takes into account multiple, advanc ...
- Bing Ads Investments Up 22%, CPCs Fall
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 25, 2017
For the first time, iProspect detailed quarterly Bing Ads data in i ...
- Amazon Sponsored Products Ads Account For 82% Of Its Marketplace Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 25, 2017
The biggest ad format on Amazon, Sponsored Products Ads, gets about 8 ...
- Michael Wolf: The Future Of Advertising
Digital News Daily, Laurie Sullivan - Wednesday, October 25, 2017
The future of advertising may not seem like advertising at all, b ...
- Apple's App Store, Google Play See Uptick In Downloads
Digital News Daily, Gavin O'Malley - Tuesday, October 24, 2017
Thanks to all those downloads, total app revenue approached $17 billion, whi ...
- Return Path Upgrades Email Intelligence Tool With Search Feature
Email Marketing Daily, Jess Nelson - Wednesday, October 25, 2017
Return Path upgraded Inbox Insight on Tuesday, unveiling enhanced features to i ...
- Scaring Up Search Dollars Driving Online Foot Traffic To Stores
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 25, 2017
A shift in shopping keeps showing up in numerous research studies. T ...
- Google Remains No. 1 In Search, Slides To No. 3 In Display
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 24, 2017
Display ad revenue continues to rise worldwide. eMarketer estimates display ad reven ...
- TiVo Offers Voice Controls With New DVR
Television News Daily, Wayne Friedman - Tuesday, October 24, 2017
TiVo Bolt Vox and TiVo Mini Vox enable viewers to use the ...
- Google Rolls Out Gmail Add-Ons
Around the Net in Email, Ray Schultz - Tuesday, October 24, 2017
Google has introduced Gmail add-ons, which allow developers to integrate their app ...
- Rubicon Project Integrates Google DoubleClick Bid Manager
Digital News Daily, Laurie Sullivan - Monday, October 23, 2017
Bid Manager, a demand-side platform, is the first to use Rubicon Project ...
- If The Ads Served From Google Pixel's Semiconductor Chip
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 24, 2017
It seemed like a test run -- an experiment to see wheth ...
- AdGooroo: Halloween Campaigns Show Strength In Either Search Ads, PLAs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 23, 2017
HalloweenCostumes.com and Amazon ranked first and second among text ad advertisers wi ...
- Google Prepares Advertisers For Curious Holiday Shoppers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 24, 2017
On Tuesday, Google will introduce and launch several products to help markete ...
- Is Google Planning A 30% 'Finders Fee' For Publishers?
Around the Net In MAD London, Sean Hargrave - Monday, October 23, 2017
"The Financial Times" has caused a stir over the weekend with ...
- Voice, Visual Searching Seen Driving Online Commerce
Connected Thinking, Chuck Martin - Sunday, October 22, 2017
Prediction for the next year and beyond are starting to come ou ...
- Amazon Makes $1.5 Million Investment In AI
Performance Marketing Insider, Laurie Sullivan - Monday, October 23, 2017
The investment supports a partnership with The Max Planck Society in Cyb ...
- The Non-Branded Keywords Driving Publisher Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 20, 2017
Along with the revision of the ranking and new list of non-brand ...
- Google Attribution Rolls Out To Thousands Of Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 20, 2017
After years of trying to attribute the click, view and other consum ...
- Google Makes TV Ad Buys Smarter -- Programmatically
Digital News Daily, Laurie Sullivan - Thursday, October 19, 2017
The platform, integrated into DoubleClick for Publishers, eliminates the need for ...
- Horizon Partners With SpokenLayer For Voice-Activated Capabilities
MAD, Larissa Faw - Thursday, October 19, 2017
Under the agreement, Horizon will now offer clients voice-enabled experiences on vario ...
- U.S. Local Advertising Spend To Increase 7.6% In 2018
MediaDailyNews, Laurie Sullivan - Thursday, October 19, 2017
While 76% of respondents said they are using some type of digit ...
- Pitney Bowes Warns Retailers To Rethink Holiday Service
Performance Marketing Insider, Laurie Sullivan - Friday, October 20, 2017
The findings suggest that 67% of online shoppers turn to marketplaces li ...
- Understanding Cross-Device: 3 Things Marketers Need To Know
Search & Performance Marketing Daily, Nicole Ron - Friday, October 20, 2017
The ability to view, measure and accurately attribute sales across devices enabl ...
- Forensiq Exposes New Sports Bot, Releases Machine-Learning Algorithm To Detect Fraud
Digital News Daily, Laurie Sullivan - Thursday, October 19, 2017
Companies providing ads to publishers will be able to detect suspicious sourc ...
- AdHawk Acquires Automate Ads, Without The Negative Vibes
Performance Marketing Insider, Laurie Sullivan - Thursday, October 19, 2017
The internet is borderless, as recent history has shown, with both positiv ...
- Amazon Patent Hangs Advertising On Real-Time Updates To Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2017
The patent -- initially filed in May 2014, updated in June a ...
- Google Shopping Automates Pricing, Availability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2017
Google has created technology that automatically updates price and availability in Goog ...
- The Gmail Wall: Google Debuts Two-Step Verification Product
Email Insider, Ray Schultz - Wednesday, October 18, 2017
Google's Advanced Protection adds two-step verification for Gmail access -- but it ...
- Internet, Media Revenue To Grow By $300B By 2021, Activate Consulting Firm Says
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 18, 2017
New business models will drive adoption as consumer behavior changes. The repo ...