- P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buys
Digital News Daily, Laurie Sullivan - Friday, November 3, 2017
Research now suggests that overall, P&G cut the number of sites ...
- What Is AutoML? Why Marketers Should Care
Performance Marketing Insider, Laurie Sullivan - Friday, November 3, 2017
Google uses automated algorithm design (AutoML) to build models that can automatical ...
- Google Uses Facebook To Lead LA Locals To Pop-Up Store
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 2, 2017
Google is using Facebook to target Los Angeles locals to tell th ...
- Vistar Media Launches Private Marketplace Deals For DOOH
Digital News Daily, Laurie Sullivan - Wednesday, November 1, 2017
Vistar Media, looking to secure its place in digital out-of-home media, sign ...
- Adobe Holiday Online Sales Forecast To Surpass In-Store By 10%
Digital News Daily, Laurie Sullivan - Thursday, November 2, 2017
Adobe estimates that $19.7 billion will be spent between Thanksgiving and Cyb ...
- Google, Facebook Duopoly Takes Between 60% And 70% Of U.S. Ad Market Share
Performance Marketing Insider, Laurie Sullivan - Thursday, November 2, 2017
Digital Content Next CEO Jason Kint tweeted a chart on Twitter Thursd ...
- Crealytics Builds Open Ad Exchange, Marketplace For Sponsored Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 1, 2017
The latest sign of an auction-based open ad exchange running on programmat ...
- Google To Cut Off Data To Third-Party Travel Websites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 1, 2017
In a move that could negatively impact third-party travel sites, Google ...
- Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement
Digital News Daily, Laurie Sullivan - Tuesday, October 31, 2017
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships wi ...
- Online Product Reviews Can Boost In-Store Sales Up To 75%
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 1, 2017
For every incremental $1 sold online in the apparel and accessories categor ...
- Google's Contractor Marketplace Expands, Rebrands To 'Local Services' In Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 31, 2017
Sponsored Ads allow businesses participating in Local Services by Google to ser ...
- 32% Of Marketers To Bring Programmatic Media Buying In-House
Digital News Daily, Laurie Sullivan - Monday, October 30, 2017
Many marketers plan to bring programmatic media buying in-house, but just ...
- 1-800 Contacts Suppressed Competition By Restricting Search Ads, FTC Judge Says
Digital News Daily, Wendy Davis - Monday, October 30, 2017
Efforts by the contact lens retailer 1-800 Contacts to prevent its tradema ...
- Russian Operatives Posted More Than 1,100 YouTube Videos During Last Election
Digital News Daily, Wendy Davis - Monday, October 30, 2017
Accounts connected to the Russian "troll farm" Internet Research Agency spent $4,7 ...
- Search: The Shapeless Future
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 31, 2017
Retailers become marketplaces like Amazon. Search becomes shapeless. And messaging and voi ...
- Google To Use Location Data To Serve Local Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 30, 2017
Localized search results now live in the mobile phone based on certa ...
- Ad Fraud To Increase With End-Of-Year Budget Dumps, Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2017
The end-of-year budget dump in spending will prompt ad fraud to rea ...
- YouTube Search Identifies Pop-Culture Trends
Performance Marketing Insider, Laurie Sullivan - Monday, October 30, 2017
Make a list and check it twice, especially as the holidays gr ...
- What's In Your Wallet? Capital One Takes Its Virtual Assistant To Microsoft Cortana
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 27, 2017
Capital One hired a Pixar employee with storytelling experience to develop ...
- Google Sued For 'Censoring' Conservative Educational Videos
Digital News Daily, Wendy Davis - Thursday, October 26, 2017
"Google/YouTube regulate and censor speech as if the laws governing free spee ...
- Mobile, YouTube And Programmatic Become Alphabet's Workhorses
Performance Marketing Insider, Laurie Sullivan - Friday, October 27, 2017
"The reality is that as long as mobile, YouTube, and programmatic c ...
- Amazon Video To Help Marketplace End Year In Top 5 For Search Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 26, 2017
Amazon began inviting millions of merchants already selling on the marketplace ...
- Google Partners With Poynter's Fact-Checking Network To Improve Accuracy In Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 26, 2017
Google isn't the only information source struggling with the stigma of servi ...
- Alphabet, Microsoft Post Positive Quarterly Results Despite Ad Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 26, 2017
Alphabet said profit rose 33% to $6.73 billion in the quarter. ...
- Competitive Analysis: How Tos
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 26, 2017
John Reinesch explains how competitive analysis works for search engine optimization, providi ...
- Halloween Foolery: Annual Income, Education Determine Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, October 26, 2017
Income and education appear to determine the type of costumes that adul ...
- Apple Search Ads App Showing Strength In Downloads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 25, 2017
For the first time, the report also takes into account multiple, advanc ...
- Bing Ads Investments Up 22%, CPCs Fall
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 25, 2017
For the first time, iProspect detailed quarterly Bing Ads data in i ...
- Amazon Sponsored Products Ads Account For 82% Of Its Marketplace Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 25, 2017
The biggest ad format on Amazon, Sponsored Products Ads, gets about 8 ...
- Michael Wolf: The Future Of Advertising
Digital News Daily, Laurie Sullivan - Wednesday, October 25, 2017
The future of advertising may not seem like advertising at all, b ...