- Google Local Inventory Ads Begin To Have A Measurable Impact On Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2017
Some brands are seeing a much higher share of Google Shopping traff ...
- New Domains Showing Strong Performance On Par With .Coms
SearchBlog, Laurie Sullivan - Tuesday, April 25, 2017
Knowing that well-established TLDs such as .com and .org can perform positivel ...
- How Google Cashes In On The Space Below The Search Bar
Around the Net in Real-Time, Tobi Elkin - Monday, April 24, 2017
As Google prepares to report on earnings this week, the New Yo ...
- Google Display Ads Get Smarter
MediaDailyNews, Laurie Sullivan - Friday, April 21, 2017
For Smart display campaigns, advertisers add pre-set headlines, descriptions, logos and imag ...
- Google Offers TV Inventory Via DoubleClick Bid Manager
MediaDailyNews, Laurie Sullivan - Monday, April 24, 2017
Google has added programmatic features to traditional TV buying in DoubleClick B ...
- Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid Manager
Real-Time Daily, Tobi Elkin - Monday, April 24, 2017
As more marketers look to reach their audiences across screens and device ...
- Amazon Vs. Google: Data Reveals Insights On Trending Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2017
The Hitwise data suggests that high-income households are more likely to sear ...
- 25% Of Amazon Sellers Use Google AdWords, Search To Advertise, Per Study
SearchBlog, Laurie Sullivan - Monday, April 24, 2017
One of the top three biggest fears that sellers have is th ...
- FTC Finalizes Privacy Settlement With Turn
Daily Online Examiner, Wendy Davis - Friday, April 21, 2017
The FTC has finalized a settlement with ad company Turn over allegatio ...
- SEO Is Dead. No, Really
Marketing: Health, Richard Deede - Friday, April 21, 2017
As an SEO professional focused on the healthcare industry, I regularly co ...
- Marketers Losing Millions From Slow-Loading Web Site Pages
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2017
Most marketers know that the more slowly a Web site page loa ...
- Google Home Solves Major Flaw For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2017
Google on Thursday said it will provide the ability for up ...
- Who Will Buy 3Q Digital From Harte Hanks?
SearchBlog, Laurie Sullivan - Friday, April 21, 2017
3Q Digital founder David Rodnitzky says the company has done so we ...
- Social Users Turn Away From 'Interruptive' Ads
Social Media & Marketing Daily, Gavin O'Malley - Thursday, April 20, 2017
As Twitter demonstrated earlier this week, social networks haven't given up ...
- Q1 Media Spend Ticks Up, Digital 6% Higher
Television News Daily, Wayne Friedman - Thursday, April 20, 2017
National TV witnessed only a 0.9% hike. Broadcast networks were up 2.4 ...
- Oracle Acquires Moat, Boosts Data Cloud
Email Marketing Daily, Jess Nelson - Wednesday, April 19, 2017
Oracle has made another acquisition in the digital marketing space to boo ...
- Nielsen Takes Firmer Hold On Digital, Cites Google Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, April 19, 2017
Nielsen wants to remind digital marketers about its growing relationship with Goog ...
- Google Reportedly Prepping Ad Blocker
MediaDailyNews, Laurie Sullivan - Wednesday, April 19, 2017
The ad-blocking feature could switch on by default and filter out a ...
- Mobile App Surge Is An Opportunity, But Not For The Reason You Think
Mobile Insider, Sean Hargrave - Thursday, April 20, 2017
Mobile app use is booming, but attention is focused on a sma ...
- McDonald's Unbranded Campaign Asks Viewers To Google Coke
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2017
The ad series created by Omnicom's McDonald's-dedicated We Are Unlimited agency featur ...
- Amazon: Mistakes Brands Make
SearchBlog, Laurie Sullivan - Thursday, April 20, 2017
Marketers from major brands typically think their brand power will drive sal ...
- Harte Hanks Plans To Sell 3Q Digital After Financial Fall
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2017
Marketing agency Harte Hanks plans to sell its 3Q Digital search subsidia ...
- Yahoo Search Revs Jump, Display Dips, As Co. Approaches Verizon Takeover
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2017
As Verizon prepares to take over Yahoo's media assets, search revenue h ...
- Google Gets Paid Through Knowledge Graph
SearchBlog, Laurie Sullivan - Wednesday, April 19, 2017
The search engine able to provide the best answer to an individu ...
- Consumers Still Prefer Google, But Siri Has Her Fans
Performance Marketing Insider, Aaron Baar - Tuesday, April 18, 2017
Google's biggest competition isn't other search engines like Yahoo (1% on mobil ...
- Google Reaches Android Antitrust Settlement In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2017
The financial loss of non-exclusivity will be more difficult to bear compar ...
- Co-op Funds Move Online Reaching More Gen Z, Millennials
SearchBlog, Laurie Sullivan - Tuesday, April 18, 2017
Traditional co-op budgets are shifting to online. The move is due ...
- Google Sister Co. Verily Introduces Health Watch
Mobile Marketing Daily, Laurie Sullivan - Friday, April 14, 2017
On Friday, Verily unveiled a health watch for research. The company cal ...
- Scrapping Net Neutrality Would Be 'Disaster,' FTC's McSweeny Says
PolicyBlog, Wendy Davis - Monday, April 17, 2017
"I dearly hope ... we don't rush to unwind the basic protectio ...
- Tax Time Shows Shifts In Online Behavior, Device Use
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 14, 2017
Junk food and candy beat out alcohol as American's favorite vice wh ...