- Google Acquires Rangespan To Support Shopping Data Management
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 5, 2014
Google has acquired London-based Rangespan to support the back-office services in Goog ...
- Twitter Tweet Effect And Earned Media
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 5, 2014
Twitter has released a study in partnership with The Advertising Research Foundation, Fox and DB5 call ...
- Microsoft Opens Miami Innovation Center Connecting With Latin America
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 2, 2014
Microsoft said Friday that it will open in Miami its first Innovati ...
- Peeling Back Local Paid-Search Forecasts To Analyze What Goes Into The Numbers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 5, 2014
Borrell Associates released a bold forecast early last week at the MediaPo ...
- Google Shopping Express Expands To L.A., Manhattan - What About Self-Driving Cars?
SearchBlog, Laurie Sullivan - Monday, May 5, 2014
Google has extended its Google Shopping Express service from the San Francis ...
- Google's Secret Deal To Capitalize On Mobile
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 2, 2014
A consumer class-action complaint against Google, filed in U.S. District Court for t ...
- Google Updates Redirect Guidelines
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 2, 2014
Google wants webmasters to carefully consider redirects that the engine views ...
- Seven Google Insiders Sell Stock
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 2, 2014
What does it tell investors, and search marketers, about Google when th ...
- Kenshoo Speaks With Asia-Pacific Consumers In Local Languages On Local Turf
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 1, 2014
Kenshoo said it will expand its operations to focus on predictive med ...
- No Poach Hiring Agreements, Justice Department Rules
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 1, 2014
Tech companies often have agreements to protect their intellectual property. Sometimes it ...
- How iBeacon, Wearables Change Search And The Retail Experience
SearchBlog, Laurie Sullivan - Friday, May 2, 2014
Target has not landed on a specific strategy or provider when ...
- Microsoft Bing Updates Smart Search
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 1, 2014
Bing released updates to Smart Search this week that it says will ma ...
- Auditing Link Tips
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 1, 2014
Link auditing can become daunting and complicated. A step-by-step guide from Modest ...
- Yelp Revenue Up 66%, Propelled By Local Ad Biz
Mobile Marketing Daily, Mark Walsh - Wednesday, April 30, 2014
Yelp on Tuesday reported a 66% increase in revenue to $76.4 milli ...
- The Era Of Amplification
Performance Marketing Insider, Gord Hotchkiss - Thursday, May 1, 2014
MediaPost's Online Spin columnist Joseph Jaffe wrote a great piece Tuesday ...
- It's Time: Search, Advertising Agencies Must Bend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 30, 2014
Agencies need to "bend their thinking" and become more flexible with contra ...
- How Kenshoo, Yahoo Explain Mobile Behavior To Prepare Brands For A Multiscreen World
SearchBlog, Laurie Sullivan - Thursday, May 1, 2014
Consumer needs outpace the app and service requirements now available for mobi ...
- Marketers Lack Social Budgets, But Investments Growing In 2014
Data and Targeting Insider, Laurie Sullivan - Thursday, May 1, 2014
North American marketers on average use 7.5 different social tactics when reachi ...
- Target Taps Facebook, Embraces Mobile And Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 29, 2014
Target worked with Facebook to create a mobile application called Cartwheel th ...
- DHS Warns Against Vulnerability In IE; Marketers Don't Expect It To Affect Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 29, 2014
The Department of Homeland Security has issued an alert asking government a ...
- Broadcast TV King El Pollo Loco Crowdsources Slogan On Social, Ignores Search
SearchBlog, Laurie Sullivan - Wednesday, April 30, 2014
El Pollo Loco took to social media, asking its more than 14,0 ...
- Google Gives Thumbs Up To IBM Chips
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 29, 2014
An engineer at Google -- a founding member of the OpenPower Foundatio ...
- Google Buys Patents From Foxconn
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 29, 2014
Foxconn, contract manufacturer in China, has sold patents to Google. Also kno ...
- Yahoo Unveils Original Comedies, Live Nation Deal
MediaDailyNews, Mark Walsh - Monday, April 28, 2014
Yahoo on Monday unveiled its first full-length scripted series at the Digit ...
- Score One For comScore, Signs Yahoo For Global Ad Measurement
Online Video Daily, Joe Mandese - Tuesday, April 29, 2014
In the battle for digital ratings dominance, comScore has scored a b ...
- Local Search: Tips For Driving Buyers To Businesses
Performance Marketing Insider, John Busby - Tuesday, April 29, 2014
According to Google, 70% of mobile local searches result in a consum ...
- Search Data Drives Strategy, Wells Fargo Advisors CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 28, 2014
Looking for a financial adviser could take months. Consumers take to sear ...
- Local SEO Budgets To Rise By 2018, Paid Search Falls
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 28, 2014
Marketers will spend 52% more on search engine optimization (SEO) by 201 ...
- A Lesson In Calculating Lifetime Customer Value For Digital
SearchBlog, Laurie Sullivan - Tuesday, April 29, 2014
The amount consumers spend with any one brand during their lifetime varie ...
- Do Past Purchases Predict The Future?
Show Daily, Gavin O'Malley - Tuesday, April 29, 2014
Do past purchases predict future purchase behavior? A Tuesday morning panel ...