- How Video Content Will Drive Search Engine Marketing In 2013
SearchBlog, Laurie Sullivan - Wednesday, December 5, 2012
CMO Evan Greene of The Recording Academy, the producer of the Gram ...
- IE: Positive Comments For Each Negative
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 4, 2012
Microsoft engineers and marketing teams are showing a sense of humor. T ...
- Most Consumers Hooked On Social Media
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 4, 2012
Some 92% of tablet users research product reviews on their device, whi ...
- Google Gives $23M To 7 Non-Profits
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 4, 2012
Through Google's Global Impact Awards launched Tuesday, the company granted seven non-prof ...
- What MIT Researchers Got After Flipping Google's Predictive Search On Its Head
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 4, 2012
A grant from DARPA allowed Neil Gershenfeld, head of MIT's Center f ...
- Interstate Gets Batteries, And Brand, To The Stranded
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
"We kept looking at data that showed the majority of batteries we ...
- Mental Models For UX, Search And Conversion
Performance Marketing Insider, Ryan DeShazer - Tuesday, December 4, 2012
My column on customer segmentation and searcher personas last week left ...
- Kenshoo, Shoutlet Deal Underscores Rise In Search, Social, Content
SearchBlog, Laurie Sullivan - Tuesday, December 4, 2012
Kenshoo and Shoutlet have inked a partnership that integrates paid, owned a ...
- Search Engines No Match For Web Blacklist
Around the Net In OMD Europe, Nina Lentini - Sunday, December 2, 2012
More and more sites are getting blacklisted by Russia's new hitlist ...
- Elections, Celebrity Steer Searches In 2012
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 3, 2012
‘Tis the season to sit back and reflect on what we search ...
- Google Rallies For Free, Open Internet
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 3, 2012
Vint Cerf, credited for being one of the fathers of the Interne ...
- Redefine Marketing Terms In Real-Time
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 3, 2012
Search engine marketers can fail or succeed based on descriptive terms. Andr ...
- How To Prioritize Paid-Search Steps To Identify Opportunities
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 3, 2012
Purna Virji has a five-step plan to improve profits on paid-search campaign ...
- Doctors Search For Content
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 3, 2012
Healthcare professional Web sites that provide content or services to physicians rea ...
- Google Acquires BufferBox, Physical Lockers For Online Purchases
Online Media Daily, Laurie Sullivan - Friday, November 30, 2012
The rise in online shopping influenced Google to acquire the Waterloo, Ontar ...
- How To Search, Find Ungettables On Alternative Screens
SearchBlog, Laurie Sullivan - Monday, December 3, 2012
Alternative screens allowing consumers to search and find information will become mo ...
- US, Europe Meeting Over Google's Future
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 30, 2012
With Google’s future at stake, top U.S. and European antitrust officials leadi ...
- How To Think About Search Experience Marketing
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 30, 2012
Hayley Wick tells us that search experience marketing, rather than search engi ...
- The Flexible Phone
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 30, 2012
The next generation of smartphones will have some flexibility. Manufacturers like ...
- What Does SERP Out Mean?
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 30, 2012
Terry Van Horne explains what it means to "SERP out." SERP, ...
- Rethinking COA, Customer Lifetime
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 30, 2012
Measuring the cost of acquisition against the long-term customer value is ...
- 55+ Use Tablets As Multitasking Tool
Online Media Daily, Laurie Sullivan - Thursday, November 29, 2012
While smartphones gave new meaning to the word "multitask," 76% of sing ...
- How Do Real-Time Content Marketing Strategies Work?
SearchBlog, Laurie Sullivan - Friday, November 30, 2012
In his new book "Search & Social," iCrossing VP of Strategy R ...
- Google Warns Germans Against Threat
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 28, 2012
n its latest effort to bring attention to government action it conside ...
- London Mayor To Google: 'You Have PR Problem'
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 28, 2012
tBoris Johnson's row with Google over tax avoidance took another turn ...
- Google Acquires Incentive Targeting
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 29, 2012
Google has acquired Incentive Targeting, which provides marketing services to manufacturers ...
- Google Launches VetNet
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 28, 2012
Google has set up a program and site for U.S. veterans transitioni ...
- SEO, Ecommerce Require Trust
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 29, 2012
David Kirkpatrick shares a case study -- a 30-day test run ...
- Yahoo's Marissa Mayer: Toward A Mobile Do-Over For Portals
Mobile Insider, Steve Smith - Thursday, November 29, 2012
In her first public interview since taking on Yahoo, Mayer presses t ...
- Singles Like Smartphones, Couples Like Tablets, And Everyone Loves Second Screening
Mobile Marketing Daily, Steve Smith - Thursday, November 29, 2012
Device use and multi-screen behaviors are not easily predicted merely by demographic ...