- Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
Lisa Coffey will oversee revenue in North America with direct reports ov ...
- Alphabet CEO Confirms Google Working On Engaging, Conversational AI-Search Feature
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2023
Google plans to bring AI-like features to search, similar to ChatGPT's language-mod ...
- Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 2, 2023
Search Ads and Audience Ads make a good combination, according to Microsof ...
- DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions Monthly
Performance Marketing Insider, Laurie Sullivan - Thursday, February 2, 2023
BeatSting is costing advertisers up to $1 million per month by creati ...
- Traditional Chatbots Fail To Make Sense, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
About 75% of customers said chatbots do not handle complex questions wel ...
- Instacart Delivers Shoppable TV Commercials For Michelob ULTRA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
In its first major CPG co-marketing campaign, Instacart fulfilled on a long-ti ...
- Alicia Silverstone Returns As Cher For Rakuten Super Bowl Ad
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
Cher Horowitz, played by Alicia Silverstone, is back and ready to sho ...
- Google Earnings Show Advertising Demand Slowing, Posts Drop In Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
Alphabet reported revenue Thursday of $76.05 billion in Q4 2022, up ...
- OpenAI Tool Now Detects AI-Generated Text
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 1, 2023
OpenAI has launched a tool it believes can distinguish between human-written and AI-generated tex ...
- Microsoft Bing Relying More On Tags To Identify Last Updates To Website
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 1, 2023
This information is used by search engines to determine how frequently ...
- Valpak Will Give Cash Prizes To Drive Performance, Plans Data And Analytics Support
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Valpak announced Monday that 1,000 consumers will find a $10 cash pri ...
- LinkedIn Lets Users Customize How Articles Appear In Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
LinkedIn members can now customize SEO titles and descriptions to control h ...
- Amazon Defeats Claims Over Alexa Ad Targeting
Digital News Daily, Wendy Davis - Monday, January 30, 2023
Siding with Amazon, a federal judge has dismissed a privacy lawsuit claimi ...
- Google Rolls Out Gmail Package-Tracking Feature On Phones
Email Marketing Daily, Ray Schultz - Tuesday, January 31, 2023
Promised last November, the Gmail package-tracking feature Google is rolling out ...
- AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 31, 2023
AI software firm C3 AI has released the first product of i ...
- YouTube Launches AdBlitz Channel As Super Bowl LVII Gets Underway
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Super Bowl LVII fans can now watch the first teasers and a ...
- China's Baidu To Launch ChatGPT-Style AI Technology, Merge Into Search Engine
Data & Programmatic Insider, Laurie Sullivan - Monday, January 30, 2023
The technology -- an AI chatbot service -- will launch as ...
- Google Designs AI Music Generator, But Is Wary About Releasing It
Digital News Daily, Colin Kirkland - Friday, January 27, 2023
MusicLM is Google's new artificial intelligence (AI) system built to generate mus ...
- BrightEdge Already Uses Some Components Of GPT In Its Platform Autopilot
Performance Marketing Insider, Laurie Sullivan - Monday, January 30, 2023
"ChatGPT is bringing AI to the consumer," says BrightEdge CEO Jim Y ...
- Google Releases Tactics For Account-Level Negative Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
Creating a list of negative keywords allows marketers to block ads fr ...
- Journalism Groups Join Coalition To Save Local News
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
The Rebuild Local News coalition proposed a dramatic tax-based solution to t ...
- Run Rabbit Run: What One Analyst In China Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 29, 2023
Alaris Consulting Group in Shanghai published a report Sunday predicting trends a ...
- Yandex Source Code Leaked, Racial Slurs Found In Document
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 29, 2023
A former Yandex employee allegedly leaked source code containing 1,922 ranking facto ...
- Google Presses Court To Nix Children's Privacy Claims
Digital News Daily, Wendy Davis - Thursday, January 26, 2023
Google is pressing a federal appeals court to reconsider its decision reinstati ...
- Bloomreach Drives Record Growth, Exceeds $150M Annual Recurring Revenue
Performance Marketing Insider, Laurie Sullivan - Friday, January 27, 2023
Raj De Datta, co-founder and CEO of Bloomreach, talks about how t ...
- Google Search 'Cars For Sale' Widget Available In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
Google Search will enable auto dealerships to serve up lot inventory direct ...
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
The ad option allows advertisers to bid on keywords, triggering Promoted Twee ...
- Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
While total YouTube spend increased just 3% YoY in Q4 2022, ...
- AI For Creative Optimization Sees 800% Improvement On ROAS, Company Reports
Performance Marketing Insider, Laurie Sullivan - Thursday, January 26, 2023
Albert AI developers aimed to prove the company's technology can improve creati ...
- Google Changes How Android Works In India Based On Antitrust Ruling
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Similar to the changes made in Europe for many of the sa ...