- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yahoo isn't getting out of the ad-tech business, but the company wi ...
- Yelp Reports Advertising Revenue Rose 15% In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yelp CFO David Schwarzbach noted that while demand for home-service providers h ...
- Warby Parker Urges Court To Reject Bid To Revive Battle Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, February 8, 2023
Warby Parker is urging a court to reject 1-800 Contacts' request ...
- Terror Victim's Family Presses SCOTUS To Restore Claims Against Google
Digital News Daily, Wendy Davis - Wednesday, February 8, 2023
The family of Nohemi Gonzalez, who was killed in a 2015 terrori ...
- Google Bard's Public Mistake Worries Investors
Performance Marketing Insider, Laurie Sullivan - Thursday, February 9, 2023
Google's chatbot Bard on Wednesday shared inaccurate information in a promotional vid ...
- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
The masthead, piloted in Q4 2022, aims to reach viewers during momen ...
- GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
GumGum has achieved the MRC first accreditation for measurement of content-level analys ...
- Google Talks Back: Tech Giant Asks Court To Drop Suit Over Alleged Spam Bias
Email Marketing Daily, Ray Schultz - Wednesday, February 8, 2023
The tech giant claims the Republican National Committee failed to show ...
- Rakuten Proves Incrementality Of Its Cash Back Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 8, 2023
Rakuten's marketers believe the company has the data that proves incrementality ...
- Microsoft, Baidu, Google Reinvent Search Using Large Language Models
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
Microsoft and Baidu on Tuesday provided more information on integrating AI ...
- Google Releases More Details On Its Plans To Use MML And AI In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
At a launch event in Paris Wednesday, Prabhakar Raghavan, a Google S ...
- Croud Appoints Former Google Exec, Analytics Expert Avinash Kaushik CSO
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 7, 2023
Kaushik comes to performance agency Croud after 16 years at Google, whe ...
- Conductor Acquires Searchmetrics, Cements Position In Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2023
Enterprise organic marketing firm Conductor announced Tuesday the acquisition of European-based competit ...
- Rakuten Combines New York Fashion Week Message In Super Bowl Ad
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2023
How does a brand or company attract more attention? It combines t ...
- Bill Gates On Microsoft, OpenAI, And Artificial Intelligence
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 6, 2023
Bill Gates, Microsoft co-founder, spoke with Forbes about his work with artifici ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...
- Attention Metrics Insights, And Why They Are Becoming So Popular
Performance Marketing Insider, Laurie Sullivan - Monday, February 6, 2023
Eighty-three percent of UK marketers say attention metrics are important in reduci ...
- Adthena Pivots Roadmap To Match Brands' Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2023
Adthena has introduced several technologies, including one designed to automate when ...
- Amazon: FTC Could File Antitrust Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2023
The FTC reportedly is determining whether or not to file an antitru ...
- Pioneer Academics To Announce Partnership With Rise, Initiative Led By Ex-Google Chairman
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2023
Pioneer Academics plans to announce a partnership with Rise, an initiative spearhead ...
- Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 5, 2023
Google's partnership with AI firm Anthropic as a preferred cloud provider includ ...
- Website Visits To ChatGPT Owner OpenAI Hit 672M
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2023
Driven by interest in AI, conversational web services and investments from Microsof ...
- Apple Should Be Required To Allow 'Sideloading,' Biden Administration Says
Digital News Daily, Wendy Davis - Thursday, February 2, 2023
"Developers face significant hurdles to get a chance to compete for use ...
- Converting SMB Software Buyers Is No Easy Thing, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 3, 2023
But most SMBs plan to invest more in software this year, Gartn ...
- Consumers Struggle To Find Accurate Information From Brands Online
Performance Marketing Insider, Laurie Sullivan - Friday, February 3, 2023
Failure to provide helpful online answers to customer questions can mean lo ...
- Do Super Bowl Ads Drive Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
A study suggests that the millions of dollars brands spend for o ...
- Microsoft Introduces AI GPT-Generated Email Replies In Its Viva Sales Product
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
Microsoft today introduced AI capabilities product Viva Sales, the company's app th ...
- Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
Lisa Coffey will oversee revenue in North America with direct reports ov ...
- Alphabet CEO Confirms Google Working On Engaging, Conversational AI-Search Feature
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2023
Google plans to bring AI-like features to search, similar to ChatGPT's language-mod ...
- Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 2, 2023
Search Ads and Audience Ads make a good combination, according to Microsof ...