- Brand Awareness Up 146% Through Type-In Ads
Online Media Daily, Laurie Sullivan - Wednesday, October 5, 2011
Type-in ads, also known as CAPTCHAs, can improve brand recall by 67 ...
- Google+1 Goes Critical, But Not In A Good Way
Performance Marketing Insider, Gord Hotchkiss - Thursday, October 6, 2011
I was in Minneapolis' Mall of America and happened to wander ...
- Study: Will iPad And Tablets Displace Searches On Laptops?
SearchBlog, Laurie Sullivan - Thursday, October 6, 2011
Eighteen months into the emerging tablet market and Apple's iPad still hol ...
- How SEO And Behavioral Targeting Work Together
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 5, 2011
Andrea Fishman serves up critical tips to make sure tight and effecti ...
- Microsoft Xbox Live Taps Bing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 5, 2011
Microsoft Wednesday said nearly 40 TV and entertainment providers, including AT&T, BB ...
- How To Use Google Analytics SEO Reports
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 5, 2011
A set of reports called Search Engine Optimization announced by Google th ...
- Google Buys More Patents
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 5, 2011
In a strange turn of events, Bill Slawski tells us that Goog ...
- Paid-Search Investments Strengthen, Display Rises, RTB Heating Up
Online Media Daily, Laurie Sullivan - Tuesday, October 4, 2011
Advertisers invested 7% more in search advertising during Q3 2011, compared wi ...
- Clickable Dives Into Social Analytics
Online Media Daily, Laurie Sullivan - Tuesday, October 4, 2011
Teaching search marketers the nuances of paid and earned media has beco ...
- Why Display Is NOT Better Than Search
Performance Marketing Insider, Aaron Goldman - Wednesday, October 5, 2011
Cory Treffiletti knew what he was doing when he asked me ...
- How Search Fits Into Underdog As Jeff Hirsch Takes CEO Role
SearchBlog, Laurie Sullivan - Wednesday, October 5, 2011
Remember Jeff Hirsch? He left AudienceScience, a behavioral targeting platform company, la ...
- Google Buys More IBM Patents
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 4, 2011
Bill Slawski tells us about more patents that Google acquired from I ...
- The Sitelinks Pitfalls
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 4, 2011
Melissa Mackey serves up nine "not-so-great" features about Google AdWords Sitelinks. F ...
- Laying Out The Landing Page
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 4, 2011
Landing page organization could become one of the most important tasks ...
- How To Analyze Mobile
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 4, 2011
Parks Associates estimates the number of smartphone users will reach 1 billi ...
- Game On: Search Queries Provide Predictive Analytics
Online Media Daily, Laurie Sullivan - Monday, October 3, 2011
Search trends in a recent Google study appear to forecast sales a ...
- How The 'Disney Way' Should Guide Your Landing Pages
Performance Marketing Insider, Janet Driscoll Miller - Tuesday, October 4, 2011
On Saturday, Disney World and I both turned 40. So for t ...
- Mobile Search Ads Contribute $350 Million To $1 Billion U.S. Spend
SearchBlog, Laurie Sullivan - Tuesday, October 4, 2011
Spending on mobile search advertising in the U.S. will not reach t ...
- Google To Debut Enhanced Ads
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, October 3, 2011
Reminiscent of simpler times, Googleis expected to debut "circulars," which, albeit Web-base ...
- Google Panda Update Strikes Again
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 3, 2011
With Google's recent update to Panda, Chris Crum directs us to Da ...
- SEO's Psychological Side
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 3, 2011
Ted Ives looks at SEO through a psychological perspective by describing ...
- Position Data For Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 3, 2011
Google added an "ad position parameter" to ValueTrack capabilities a little mo ...
- Display Advertising Shifts From Direct Response To Branding Media
Online Media Daily, Laurie Sullivan - Friday, September 30, 2011
Brand marketers looking for alternative strategies to connect with consumers have beg ...
- Newbies Vs. Geezers
Performance Marketing Insider, Derek Gordon - Monday, October 3, 2011
I saw an old friend recently over brunch. We hadn't seen o ...
- Yahoo, ABC Form Online News Partnership, Premium Ad Offering
SearchBlog, Laurie Sullivan - Monday, October 3, 2011
Yahoo transitioned back to a "premier digital media company" from a sear ...
- Data: Chrome Nipping At Firefox's Heels
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 30, 2011
Christmas could come early (or right on time) for Google's Chrome divisio ...
- How To Socialize Thoughts
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 30, 2011
Stoney deGeyter might be onto something, but making messages short and swe ...
- Google Zeitgeist: Nothing's Impossible
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 30, 2011
This week, Google held its Zeitgeist conference supporting the meeting of mind ...
- The 10-Second Landing Page Test
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 30, 2011
Chris McGee serves up tips for five landing page goals on ecommer ...
- Google Analytics Real-Time Reporting, Paid Services
Online Media Daily, Laurie Sullivan - Thursday, September 29, 2011
Google has launched a real-time analytics tool that identifies the number ...