Around the Net
Google Tweaks AdWords Targeting
- PPC Hero, Wednesday, November 2, 2011 12:50 PM
Google has connected the location targeting feature with Google Maps to make geographic location targeting easier for advertisers, according to Jeff Allen. It makes the feature more accurate, provides location recommendations, and offers up details about locations. Allen describes what goes on the backend, and also tells us about what marketers will see in the user interface and how the changes will impact campaigns.
