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Paid-Search Ad Copy Testing Techniques
- PPC Hero, Thursday, November 3, 2011 12:17 PM
Kayla Kurtz provides five easy tips to test ad copy in order to consistantly increase click-through and conversion rates. Be sure that customers know the name of the company and the exact services it provides. Also consider highlighting the services the company is known for. It may require seven to 10 ad copy iterations before finding the one that converts best, but Kurtz shows us how it's done.
