- Lufthansa's 'Nonstop You' Campaign Lands In U.S.
MAD, Larissa Faw - Monday, October 20, 2014
The Airlines' U.S. shop Partners + Napier is orchestrating the campaign statesid ...
- 26% Of All Online Viewing Happens With Mobile Devices, But Few Finish What They Start
VidBlog, P.J. Bednarski - Tuesday, October 21, 2014
A new report from Adobe underscores why online video is quickly getti ...
- Nearly Half Of Loans Taken Out Via Mobile
Around the Net In MAD London, Sean Hargrave - Monday, October 20, 2014
Just under half (44 percent) of loans are taken out through mobi ...
- Will.i.am And O2 Partner On Wearable 'Cuff'
Around the Net In MAD London, Sean Hargrave - Friday, October 17, 2014
Will.i.am is partnering with O2 in the UK for the launch ...
- Google's Android About Togetherness, Not Sameness
Marketing Daily, Aaron Baar - Thursday, October 16, 2014
Coinciding with the launch of its Lollipop system update (and perhaps ...
- Adobe Predicts Smartphones Will Contribute 40% To Paid-Search Traffic In 2015
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 15, 2014
Marketers spent 22% globally on search engine marketing in Q3 2014, p ...
- BBC And Government Call On Smartphone Makers To Include DAB Radio
Around the Net In MAD London, Sean Hargrave - Wednesday, October 15, 2014
A global radio industry coalition backed by the BBC and the Governme ...
- Mobile Holiday Commerce Continues To Rise, But Lags Behind Search, Research
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 10, 2014
Although purchases from smartphones and tablets continue to rise, the rate la ...
- iHeartRadio Available For Android Wear
MediaDailyNews, Erik Sass - Thursday, October 9, 2014
Wearable technology is just starting to take off, but iHeartMedia (formerly Cle ...
- "First Position" Ads Dominate Click Throughs
Research Brief, Jack Loechner - Thursday, October 9, 2014
According to data analysis from MarinSoftware, smartphone click-through rates have been trumpi ...
- Brits Watch More Than 5 Hours Streamed Shows A Week
Around the Net In MAD London, Sean Hargrave - Wednesday, October 8, 2014
Tech-savvy Brits spent an average of more than five hours a we ...
- 5 Ways To Optimize Your Mobile Site
Mobile Marketing Daily, Juan Bell - Monday, October 6, 2014
Providing a premium mobile experience in this increasing mobile word is essentia ...
- Smartphones Surpass Tablets In Search Spend For Q3, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 2, 2014
Brands continue to invest more of their search budget in mobile. F ...
- Google's Prototype: How Mobile Search Changes Ranking When Left To The Machine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 2, 2014
Google is behind an early prototype project that will link mobile devic ...
- Google Glass Drivers Still Slow To Respond To Traffic Incidents
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 29, 2014
The University of Central Florida in partnership with the Air Force Research Laborato ...
- Three Ways Apple Pay Makes Mobile Offers More Relevant Today Than Ever Before
Mobile Insider, TJ Person - Thursday, September 25, 2014
For the past three years, marketers have been introduced to the advantag ...
- Effective Consumer Engagement On Mobile
Research Brief, Jack Loechner - Wednesday, September 24, 2014
According to a new study by MillwardBrown, Getting Mobile Right, US markete ...
- Ray Ozzie Ready To Reinvent The Phone Call With Talko
Around the Net in Mobile, Gavin O'Malley - Tuesday, September 23, 2014
Ray Ozzie, formerly chief software architect at Microsoft, unveiled a new a ...
- Tapping Into iPhone 6, iOS 8 Updates
MoBlog, Mark Walsh - Tuesday, September 23, 2014
With Apple yesterday announcing that the iPhone 6 and iPhone 6 Pl ...
- Research: Credible One-Message Ads Work Best
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2014
Phoenix Marketing plans to release research that proves advertising messages must mo ...
- Digital Video Views On Rise
MediaDailyNews, Wayne Friedman - Thursday, September 18, 2014
Digital TV-video viewing continues to climb -- but it's still way behi ...
- iPhone Opening Day Maintains Media Fascination
MoBlog, Mark Walsh - Friday, September 19, 2014
The wrapping-around-the-block lines at Apple Stores right before release of a n ...
- Mobile Moms Use Smartphone Screens To Find Parenting Info
Research Brief, Jack Loechner - Friday, September 19, 2014
According to the results of the BabyCenter U.S. Mobile Mom 2014 Repor ...
- Google Initially Rolls Out $105 Smartphone In India
Mobile Marketing Daily, Laurie Sullivan - Monday, September 15, 2014
Attempting to make the latest smartphone technology affordable to the masses, Goog ...
- iPhone 6 Breaks Apple Pre-Sale Record: 4 Million In 24 Hours
Mobile Marketing Daily, Steve Smith - Tuesday, September 16, 2014
It was a good and bad weekend for Apple. Pre-sales of t ...
- Mobile Video Viewing Poised To Take Over By 2016, Ooyala Report Says
VidBlog, P.J. Bednarski - Monday, September 15, 2014
According to Ooyala's Q2 Video Index being released today, viewing via mobi ...
- Channel 4 To Launch All 4 Digital Hub
Around the Net In MAD London, Sean Hargrave - Thursday, September 11, 2014
Channel 4 is to make live streaming of its TV networks a ...
- Premium Video Solidifies Its Lure For Advertisers
VidBlog, P.J. Bednarski - Thursday, September 11, 2014
YouTube has nearly 20% of the online video market, but lots ...
- Zappos Introduces 'Mobile-Ready' Clothing (Wink-Wink) For New Big Apple iPhone6
Around the Net in Video, P.J. Bednarski - Wednesday, September 10, 2014
Zappos wants to capitalize on that buzz with a marketing stunt featuri ...
- Tesco Smartphone Shelves As Brand Concentrates On Core Business
Around the Net In MAD London, Sean Hargrave - Tuesday, September 9, 2014
Tesco has shelved plans to launch its own smartphone after admitting th ...