Channel 4 is to make live streaming of its TV networks and on-demand service 4oD available in a new online hub, branded All 4, to better exploit the growing trend in viewing on devices such as
tablets and smartphones. As part of the digital transition the 4oD catch-up TV service will be scrapped. The All 4 initiative forms the next stage of Channel 4 chief executive David Abraham’s
plan to keep connected with the broadcaster’s youth audience, for which advertisers pay a premium, which is drifting from traditional TV to digital.
Read the whole story at The Guardian »