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Zappos Introduces 'Mobile-Ready' Clothing (Wink-Wink) For New Big Apple iPhone6
- Adweek, Wednesday, September 10, 2014 1 PM
Zappos wants to capitalize on that buzz with a marketing stunt featuring a product dubbed "mobile-ready pants" that promise to fit devices of all sizes. Zappos, known for similar stunts, created a video and microsite to launch a bogus pair of overalls.
