- Glee Wikia Trumpets TV Show, 'Engagement'
MediaDailyNews, Wayne Friedman - Tuesday, May 24, 2011
Social engagement adds incredible value to TV shows, according to TV executiv ...
- Phone Home: Microsoft Takes Wraps Off 'Mango'
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Microsoft Tuesday unveiled the latest version of its Windows Phone platform, wi ...
- U.K. Gag Order Can't Halt 'Streisand Effect'
PolicyBlog, Wendy Davis - Wednesday, May 25, 2011
Judges in the U.S. don't impose gag orders all that often, a ...
- In the First Wave of Social Media IPOs, Advertising Takes a Back Seat
The Social Graf, Erik Sass - Wednesday, May 25, 2011
LinkedIn ventured forth into the public markets with great success earlier th ...
- Kimberly-Clark Gets In 'Cars 2' Back Seat
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
K-C is doing its biggest multibrand retail-marketing program in eight years wi ...
- Weight Watchers Taps McCann
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
Weight Watchers will use McCann Erickson New York for a social marketi ...
- Canon Inks Ron Howard For Photo/Film Effort
Marketing Daily, Aaron Baar - Monday, May 23, 2011
"It's really something we came up with for people to inspire othe ...
- Marx Tapped To Run Nissan NA Social, Interactive
Marketing Daily, - Monday, May 23, 2011
Erich Marx has been promoted to the new position of Director ...
- Conde Nast Ideactive Markets Digital Capabilities
MediaDailyNews, Erik Sass - Monday, May 23, 2011
Conde Nast is launching a new division specializing in marketing services, call ...
- Yahoo Mail Poised For Full Rollout, Faster Time, Better Ad Targeting
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Yahoo will open up the latest version of Yahoo Mail to a ...
- Bluefin Labs Uses Social Media To Test TV Ad Impact
Online Media Daily, Gavin O'Malley - Monday, May 23, 2011
Semantic technology start-up Bluefin Labs has begun testing tools for marketers ...
- Kenshoo Social Added To Company's Campaign-Management Tools
Online Media Daily, - Monday, May 23, 2011
Kenshoo has taken its social media ad management tool out of bet ...
- The Wrong Route To Social Commerce
Social Media Insider, David Berkowitz - Tuesday, May 24, 2011
Lost in the chaos last week, amidst signs of rapture and fea ...
- Crimson Hexagon Parsing Social Analytics (Its Name May Take More Time)
The Social Graf, Erik Sass - Tuesday, May 24, 2011
The first rule of the social media business is to choose ...
- Toyota Driving Private "Social Network"
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 23, 2011
With some help from Salesforce.com, Toyota is launching its own social networki ...
- The Fresh Smell of Social Media
Creative Media Blog, Amy Corr - Monday, May 23, 2011
What does social media smell like? Does it have floral, woodsy ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- Wisconsin, Denver Launch Summer Tourism Ads
Marketing Daily, Tanya Gazdik - Saturday, May 21, 2011
The strategic vision for the Wisconsin campaign was based on research conduct ...
- Kraft's Halls Stages Irritation Opera
Marketing Daily, Aaron Baar - Saturday, May 21, 2011
The onset of allergy season can bring with it sore and scratc ...
- CW's Shopkick App Promotes Shows, Ad Deals
MediaDailyNews, Wayne Friedman - Friday, May 20, 2011
During the present upfront ad sales process, CW is pushing two mobi ...
- Weight Watchers Taps McCann As Social AOR
Online Media Daily, - Monday, May 23, 2011
Weight Watchers has named Interpublic's McCann NY has been named its agen ...
- Dunnhumby Acquires BzzAgent
Online Media Daily, - Monday, May 23, 2011
Dunnhumby Ltd., a London-based retail marketing specialist, has acquired Boston-based social marketi ...
- Capitalizing On Consumer Intent
Online Media Daily, Anurag Wadehra - Monday, May 23, 2011
Your search ads drive strong ROI. Your Facebook page attracts new fan ...
- Shocker: Blippy, Which Shared Credit Card Purchases, Closes
The Social Graf, Erik Sass - Monday, May 23, 2011
The world is looking a little less crazy today with the ne ...
- Journalists Turn More To Social Media
Around the Net In Online Marketing, Fern Siegel - Friday, May 20, 2011
Social media is being used more in newsrooms as a tool f ...
- Lysol, Clearasil Parent Recruits For 'Thrills'
Marketing Daily, Aaron Baar - Thursday, May 19, 2011
In the online free runner-themed game, participants complete challenges in urban a ...
- Internet Will be Unsafe Forever, Says Sony Chief
The Social Graf, Erik Sass - Friday, May 20, 2011
Well, that's comforting. A month after Sony's PlayStation Network was brought l ...
- Facebook Must Deal With Kids And Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
A recent Consumer Reports survey found that as many as 7.5 milli ...
- Report: Social Widgets Always On The Clock
Around the Net In Online Marketing, Gavin O'Malley - Thursday, May 19, 2011
Respectively, "Like" and "Tweet" buttons notify Facebook and Twitter that a us ...
- What Matters When Ranking
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 19, 2011
What ranks highest isn't always best, reviews and customer feedback are becomi ...