- Piggly Wiggly Uncorks 'Local Since Forever'
Marketing Daily, Sarah Mahoney - Tuesday, March 27, 2012
The Charleston, S.C.-based chain is using a two-minute spot to kick o ...
- What Facebook 'Like' And Email Have In Common
SearchBlog, Laurie Sullivan - Tuesday, March 27, 2012
The reasons a consumer might click on a Facebook "Like" button a ...
- Attack Of The Pinterest Clones
Social Media Insider, David Berkowitz - Tuesday, March 27, 2012
It happens while you sleep. One night, you're visiting your favorite websit ...
- Sorrell: WPP Will Double Spending on Facebook in 2012
The Social Graf, Erik Sass - Tuesday, March 27, 2012
WPP is looking to increase its spending on Facebook advertising from arou ...
- TV 'Friends' Social Nets At The Expense Of Radio, Print, and Other Media
TV Watch, Wayne Friedman - Tuesday, March 27, 2012
Social media is getting more ad revenue. But the dollars are comi ...
- Longer Video Ads Shared More in Facebook Games; TubeMogul Intros Real-Time Buying for Social Video
VidBlog, Daisy Whitney - Tuesday, March 27, 2012
It seems everywhere we turn we hear more about social video. N ...
- Gant Focuses On Old School
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
Preppy-clothing retailer Gant is launching new advertising to promote its ties ...
- The 'WSJ' Likes Social Media -- Especially Pinterest
Around the Net In Media, Phyllis Fine - Monday, March 26, 2012
The Wall Street Journal is using text graphically on its Pinterest boar ...
- Infiniti Goes For Acura With JX
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Infiniti is hoping to fill a gap in its product lineup a ...
- FarmVille Players Can Now Use Miracle-Gro
Marketing Daily, Tanya Gazdik - Sunday, March 25, 2012
Zynga research shows that eight out of 10 surveyed FarmVille players ...
- Get Ready, Brands: Facebook Is Switching It Up
Marketing: Travel, Vicky Hastings - Monday, March 26, 2012
Remember a few years ago when managing a company's Facebook page w ...
- The Pinning Rules
Online Media Daily, Anne DiGiovanni , Vejay G. Lalla - Monday, March 26, 2012
Social media marketers have a continuing desire to drive traffic. But the ...
- Marketers Can Capitalize On Women's Social Media Engagement
Online Media Daily, Steve McClellan - Friday, March 23, 2012
Among younger women ages 18 to 29, nearly two-thirds check social med ...
- Less SPAM, More Social Phishing, IBM Finds
The Social Graf, Erik Sass - Tuesday, March 27, 2012
The volume of fraudulent SPAM email has decreased sharply in recent year ...
- Video Trends to Watch: Video in eCommerce, Social Discovery, and Live News Recommendations
VidBlog, Daisy Whitney - Monday, March 26, 2012
Several leading online video technology vendors have inked fresh partner deals a ...
- Commonwealth, Former Empire As Viewed On Facebook
Around the Net In OMD Europe, Nina Lentini - Friday, March 23, 2012
Australia and New Zealand hold strong ties to Brits, an examination ...
- Inbound Marketing Data From G+
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 23, 2012
Wow -- talk about confusing the issue. Econsultancy published data from ...
- Social Media Drives Small Biz Growth
Marketing Daily, Tanya Gazdik - Friday, March 23, 2012
Small businesses are increasingly using social media channels to connect with custome ...
- A First-Click, Last-Click Attribution Model For Social Media
SearchBlog, Laurie Sullivan - Friday, March 23, 2012
How marketers capture and measure social contributions will rapidly become the secr ...
- Marketers Don't Give Social Enough Credit, Adobe Finds
The Social Graf, Erik Sass - Friday, March 23, 2012
Marketers may be underestimating the impact of their social media efforts ...
- In-Bev Puts 'Friends First' At Top Of Its Media Plan
Around the Net In OMD Europe, Nina Lentini - Thursday, March 22, 2012
At the ISBA Annual Conference on Wednesday, Anheuser Busch In-Bev CMO Chr ...
- Pinterest Pins Facebook Ad Guru
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 22, 2012
Pinterest has hired Tim Kendall, longtime director of monetization at Facebook, a ...
- Social Marketer Wildfire On Fire
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 22, 2012
Social marketing platform Wildfire has come a long way since it w ...
- Q&A: With Ram Truck's Marissa Hunter, Part II
Marketing Daily, Karl Greenberg - Wednesday, March 21, 2012
Marissa Hunter, who heads up marketing communications for Chrysler's Ram Truck bran ...
- Banyan Branch Launches Media-Buying Unit
Online Media Daily, Steve McClellan - Wednesday, March 21, 2012
Banyan Branch, which bills itself as a full-service social media agency, ju ...
- Social Media Chatter Ups Live TV Stats
Online Media Daily, Gavin O'Malley - Wednesday, March 21, 2012
Rather than cannibalize "old media," some online activities can actually boost viewershi ...
- Welders: Creating Sparks In The Social Space
Performance Marketing Insider, Gord Hotchkiss - Thursday, March 22, 2012
A few weeks ago, I was asked to keynote at an annu ...
- Once Upon A Time, There Was A Tongue Cleaner...
Social Media Insider, Catharine P. Taylor - Thursday, March 22, 2012
As faithful readers of this column know, lately I've been obsessed wi ...
- ReadyPulse Unveils Social Brand Advocacy Platform
The Social Graf, Erik Sass - Thursday, March 22, 2012
ReadyPulse, a startup created by execs from Microsoft and Amazon.com, launched ...
- Engage Like It's 2009
Engage:Moms, Maryanne Conlin - Wednesday, March 21, 2012
A new day has dawned in digital marketing to moms - ...