- Saatchi & Saatchi Sydney Hire Social Strategist
MediaDailyNews, Fern Siegel - Tuesday, March 20, 2012
Yahoo!7's Suz Koch has joined Saatchi & Saatchi Sydney as social strategis ...
- Adobe's Project Midas Expands Predictive Marketing Tools
Online Media Daily, Laurie Sullivan - Wednesday, March 21, 2012
Adobe Systems will push deeper into online marketing, adding features in t ...
- UGC and Social Dominate Online Video Viewing
The Social Graf, Erik Sass - Wednesday, March 21, 2012
While advertising might not be running against all of it, user-generated conte ...
- Redesigned Friends Reunited Goes Live 27 March
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 20, 2012
Twelve years from its launch, the social network is back as ...
- Google Turns AdWords Social
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 20, 2012
Google released Tuesday new social reports in AdWords aimed at bridging t ...
- Dos Equis Works At Staying 'Most Interesting'
Marketing Daily, Karlene Lukovitz - Monday, March 19, 2012
Building on its "Legendary Lines" Facebook app, where myriad Dos Equis fa ...
- Facebook Is Your New CRM
MarketingTools: CRM, Kathleen Stockham - Tuesday, March 20, 2012
Fool me once, shame on me. Fool me twice, punish me wi ...
- Resolution Social Launches, Optimizes Social Media Marketing
Online Media Daily, Steve McClellan - Monday, March 19, 2012
Prompted by technology platform partners and clients, as well as a marketpla ...
- Social TV's Evolution Ushers In New Era Of Content Creation
Online Media Daily, Kristin Frank - Tuesday, March 20, 2012
Stripping away all the buzz and technology, at its core social med ...
- Digital Changing The Intersection Of Message, Branding
Online Media Daily, Laurie Sullivan - Monday, March 19, 2012
Search contributes 18% across all brand categories, and a brand's Web si ...
- The Curse Of Meh
Social Media Insider, David Berkowitz - Tuesday, March 20, 2012
The app Oink just joined the great pigsty in the sky, ...
- Employers Asking for Facebook Passwords
The Social Graf, Erik Sass - Tuesday, March 20, 2012
Intrusive much? Just in case I wasn't disturbed enough by the surv ...
- Mars Promotes Marathon Bar On Facebook
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 19, 2012
As part of its official sponsorship of the Rock 'n' Roll Marath ...
- Q&A: L'Oreal's SVP/Digital Business On Social Media
Around the Net In OMD Europe, Nina Lentini - Monday, March 19, 2012
Georges-Edouard Dias talks about the need for marketers to think about wh ...
- Social Scorer PeerIndex Gets $3M
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 19, 2012
PeerIndex, a UK-based social influence marketing platform, has scored $3 million ...
- Philadelphia Campaign Lets Philly Talk
Marketing Daily, Karl Greenberg - Friday, March 16, 2012
The City of Brotherly Love is ramping up its focus on soci ...
- Undaunted, McDonald's Tries Another Meme
Marketing Daily, Karlene Lukovitz - Monday, March 19, 2012
Despite the recent backfire of McDonald's' recent hashtag-based campaign -- when ma ...
- Social Media Responsibility Shifts In Marketing Organizations
Online Media Daily, Laurie Sullivan - Friday, March 16, 2012
Research buried in a recent Forrester Research report on social media investmen ...
- Guy Kawasaki On The Wonders Of Google+
Performance Marketing Insider, Derek Gordon - Monday, March 19, 2012
When I was at SXSWi, I got to see Guy Kawasaki intervi ...
- Small Businesses Favor Facebook Selling
Research Brief, Jack Loechner - Monday, March 19, 2012
According to the F-Commerce Facts survey by Payvment of over 100,000 selle ...
- Should A Brand Run A Campaign Without Knowing The Impact?
Show Daily, Laurie Sullivan - Monday, March 19, 2012
Donations are nice. Find a cause, launch a campaign that generates mon ...
- Social TV Grows 91% From a Year Ago; Animated Shows like American Dad Hot on Facebook
VidBlog, Daisy Whitney - Monday, March 19, 2012
February was a big month for social TV chatter, driven by even ...
- CNN Tops In Social Media, But Ratings Still Lag
Around the Net In Media, Phyllis Fine - Friday, March 16, 2012
Especially because of its focus on politics in February, CNN was N ...
- Number Of 'Chatterboxes' Rising In Britain
Around the Net In OMD Europe, Nina Lentini - Friday, March 16, 2012
There's a trend emerging in the nation called "chatterboxing" and it involv ...
- Samuel Adams Pulls Best Beer Buzz Across the U.S.
Marketing Daily, Karlene Lukovitz - Thursday, March 15, 2012
Samuel Adams is currently the best-perceived beer among U.S. adults (21+) ...
- How Facebook Is Changing Everything: Timeline For Brands
Performance Marketing Insider, Ryan DeShazer - Friday, March 16, 2012
Whether brands are ready or not, Timeline is rolling out to a ...
- Rush Limbaugh Starts Tweeting
The Social Graf, Erik Sass - Friday, March 16, 2012
@RushLimbaugh: They said it couldn't B done! That my #righteousaura was #2large2twee ...
- School Tries To Bill Students Over Tweets
Around the Net In OMD Europe, Nina Lentini - Thursday, March 15, 2012
After hundreds of critical tweets about The Crypt School in Gloucestershire we ...
- Starwood Hotels And Resorts Launches iOS App
Marketing Daily, Karl Greenberg - Wednesday, March 14, 2012
It is upping the ante on loyalty programs with an iPhone, iP ...
- PepsiCo's Global Potato Chip Sales Top $10 Billion
Marketing Daily, Karlene Lukovitz - Wednesday, March 14, 2012
PepsiCo reports that sales for its global "Banner Sun" potato chip portfoli ...