- Zynga Reports Loss, But Mobile Games Strong
Online Media Daily, Mark Walsh - Tuesday, February 14, 2012
In its first quarterly report since going public in December, social gam ...
- Welcome To The (Hype) Machine: Fragmentation Is So 2011
Online Spin, Cory Treffiletti - Wednesday, February 15, 2012
The last month has been amazing in terms of showing the influen ...
- Omnicom Media Group Takes Search Agency Resolution Global
Raw, Steve McClellan - Wednesday, February 15, 2012
In a bid to maximize the benefits of its global search operatio ...
- Most Google+ Users Are (Still) Men
The Social Graf, Erik Sass - Wednesday, February 15, 2012
The proportions may have evened up somewhat since the early days immediate ...
- Pearltrees Grabs $6.6M In Funding For 'Interest Graphs'
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, February 14, 2012
Lured by the promise of better “interest graphs,” investors just ponied ...
- Cabot Creamery Launches Volunteer App
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Cabot Creamery is launching Reward Volunteers, a mobile app allowing volunteers ...
- Burt's Bees Launches Gud, Aimed At Gen Y
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2012
Burt's Bees may have a loyal customer following among 30-something women wi ...
- Kraft Twitter Promo Features Ted Williams
Marketing Daily, Karlene Lukovitz - Monday, February 13, 2012
Kraft Macaroni & Cheese is employing the "golden voice" of Ted Willia ...
- 5 Ways Pharma Can Mitigate Compliance Risks When Using Social Media
Marketing: Health, Jackie Kmetz - Tuesday, February 14, 2012
We are all familiar with the old saying, "the best offense ...
- Over 1 Million Second-Screen Viewers For Grammys, But Social Is Key
Mobile Marketing Daily, Steve Smith - Tuesday, February 14, 2012
CBS Interactive attracted over 1 million viewers to second-screen content for t ...
- Social@Ogilvy Spans Agency To Integrate Digital Strategies
Online Media Daily, Gavin O'Malley - Monday, February 13, 2012
In response to social's spreading influence, Ogilvy & Mather has realigned i ...
- Socially Recommended Online Video Ads Increase Performance
Research Brief, Jack Loechner - Tuesday, February 14, 2012
The explosion of social networking has opened up a massive opportunity f ...
- 52 Ways Social Media Week Is Every Week
Social Media Insider, David Berkowitz - Tuesday, February 14, 2012
A lot has changed since last year, when I wrote about w ...
- Younger Adults More Likely to Be Facebook Friends with Boss
The Social Graf, Erik Sass - Tuesday, February 14, 2012
Just in case the workplace isn't confusing enough, the rise of onli ...
- The Joy Of Live-Tweeting
TV Board, Gary Holmes - Tuesday, February 14, 2012
At a time when there are more televisions than people in t ...
- No Social Buzz, But Super Bowl Ad Online Video Views More Than Triples
VidBlog, Daisy Whitney - Tuesday, February 14, 2012
The plot thickens. Last week I wrote about how social buzz f ...
- Stonyfield Launches YoKids Greek; Ties In With Movie
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Stonyfield has launched YoKids Greek yogurt, and announced tie-ins with the ...
- Marin Secures $30 Million, Plans Expansion
Online Media Daily, Laurie Sullivan - Monday, February 13, 2012
Marin Software plans to announce Monday that it has secured $30 milli ...
- Socal Commerce Grows, Consumers Still Wary
Online Media Daily, Mark Walsh - Friday, February 10, 2012
According to a Booz & Co. estimate, social commerce will grow ...
- Social Increasingly Driving Web Site Traffic -- But So Is Quality
Performance Marketing Insider, Derek Gordon - Monday, February 13, 2012
About a year ago, the content mill Demand Media was conducting i ...
- Social Networks Are (Mostly) Happy Places, Pew Finds
The Social Graf, Erik Sass - Monday, February 13, 2012
85% of social network-using adults surveyed by the Pew Research Center's Intern ...
- How To Launch A Paid Social Campaign
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 10, 2012
Similar to search, every campaign in social needs special attention. Stephen Anders ...
- A Guide To Pinterest And Moms
Engage:Moms, Lolita Carrico - Friday, February 10, 2012
Last week, some colleagues and I were discussing the research released abo ...
- Nissan Lets Fans Build Z-car
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
Nissan has launched a social media campaign that lets consumers help desi ...
- The FDA Social Media Guidance: The Path Forward
Marketing: Health, Dale Cooke - Friday, February 10, 2012
In December, the FDA released the first of its long-awaited social med ...
- Brands Must Craft Specific Messages To 'Empowered' Consumers
MediaDailyNews, David Goetzl - Thursday, February 9, 2012
In a new "Rise of the Empowered Consumer" report, WPP's MediaCom advis ...
- Is 'Like' Any Measure of Success?
Online Media Daily, George Simpson - Friday, February 10, 2012
Earlier this week, USA Today proclaimed that Average Joe and Jill America ...
- Consumers Wary Of Social Commerce
Raw, Mark Walsh - Friday, February 10, 2012
According to a Booz & Co. estimate, social commerce will grow ...
- Moms Trust Brand Web Sites Over Facebook Pages
The Social Graf, Erik Sass - Friday, February 10, 2012
By most accounts mothers are responsible for the majority of household purchase ...
- Buzz for Super Bowl Spots Died Down in Minutes; What if We Voted via Video BEFORE the Game?
VidBlog, Daisy Whitney - Friday, February 10, 2012
Remember that football game that was played just five days ago? H ...