- Brands Still Looking For ROI On Facebook
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 29, 2013
Only 37% of the 92% of marketers running ads on Facebook belie ...
- Chevrolet Cleats Up For L.A. Galaxy Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
The site, via digital agency Sanborn Media Factory, uses a tile-style form ...
- Keen Taps Happy Toes For New Line; Expands Presence
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2013
Fifteen-second videos feature a crowd of happy toes, ooh-ing and aah-ing ...
- Report: Alcohol Leaders Lag In Social Video Sharing
Marketing Daily, Karlene Lukovitz - Tuesday, May 28, 2013
Overall, video sharing in the alcohol sector increased 1,593% from Q4 20 ...
- BuzzFeed Ups Video, Launches A YouTube Channel With CNN
Online Media Daily, Gavin O'Malley - Tuesday, May 28, 2013
Enticed by higher ad rates and better viewer engagement, BuzzFeed is taki ...
- Search Engine Blekko Borrows Tablet Format For Desktop
Online Media Daily, Laurie Sullivan - Wednesday, May 29, 2013
Blekko cofounder Rich Skrenta integrated features from its tablet app izik ...
- Two Out of Three Marketers Doubt Facebook Ad Effectiveness
The Social Graf, Erik Sass - Wednesday, May 29, 2013
Marketers think Facebook is an important advertising platform, but they also dou ...
- Tumblr A Non-Starter For Advertisers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 28, 2013
Yahoo has Tumblr, but will advertisers? That's Yahoo's plan. The platform offe ...
- Twitter To Amplify TV
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 28, 2013
A lot of people comment on Twitter while watching television. On Thursda ...
- UK Launch Of HTC's First Phone Delayed
Around the Net In OMD Europe, Nina Lentini - Sunday, May 26, 2013
HTC has delayed the UK launch of its First smartphone, which ...
- Sun Backs 24-Hour Big Tweet For Missing Children
Around the Net In OMD Europe, Nina Lentini - Sunday, May 26, 2013
The Sun supported charity Missing People by taking part in the B ...
- Sally Bercow To Pay For Defamatory Tweet
Around the Net In OMD Europe, Nina Lentini - Sunday, May 26, 2013
The High Court has ruled that Sally Bercow did libel Lord McAlpi ...
- Why Marketers Need To Think 'Audience First'
Marketing Daily, Paul Alfieri - Tuesday, May 28, 2013
Today, our customers move fluidly across platforms. The key for marketers ...
- New Jersey Proclaims Itself 'Stronger Than The Storm'
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2013
Superstorm Sandy is a fading image in New Jersey's rear view mirr ...
- Philly Reaps Rewards Of Research, Multiple Channels
Marketing Daily, Karlene Lukovitz - Tuesday, May 28, 2013
Since 1997, when GPTMC launched its first marketing efforts, Philadelphia and "t ...
- 'Show Me' State Wants To Show You
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
Missouri Tourism and its advertising agency of record, the St. Louis offi ...
- Why Marketers Shouldn't Care About Social Media
Marketing Daily, Greg Silverman - Tuesday, May 28, 2013
Social media really does matter, but perhaps not as much as ...
- Monitoring Is So Yesterday - Customers Demand Problem Resolution Via Social Media
MarketingTools: CRM, John Bryson - Tuesday, May 28, 2013
The role of social media for business is rapidly evolving. Through 201 ...
- Social Media Driving Mobile Video Discovery
Mobile Marketing Daily, Steve Smith - Tuesday, May 28, 2013
When it comes to mobile video, users are turning to one anoth ...
- Word Of Mouth May Trump Big Spending On Game Promotion
MoBlog, Steve Smith - Tuesday, May 28, 2013
For all of the money being spent on mobile game promotion, us ...
- SumAll Adds Tumblr, SEOmoz, Foursquare
Real-Time Daily, Tyler Loechner - Tuesday, May 28, 2013
SumAll, a real-time Web and social data analytics platform, today announced th ...
- Branded Content Marketing Evolution
Research Brief, Jack Loechner - Tuesday, May 28, 2013
According to the global newspaper website MailOnline, 66% of brands and 6 ...
- Brits Tiring of Facebook
The Social Graf, Erik Sass - Tuesday, May 28, 2013
British Facebook users are tiring of the world's leading social network, accordi ...
- Digital Video Platforms Can't Make Big Gains Without Traditional TV As A Partner
TV Watch, Wayne Friedman - Tuesday, May 28, 2013
Twitter recently forged deals with A+E, ESPN, and Turner Sports that wou ...
- Mondelez Goes Social, AR In Band-Tour Sponsorship
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2013
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was select ...
- Study: Social Media Driving CSR
Marketing Daily, Sarah Mahoney - Thursday, May 23, 2013
With tax evasion and third-world factory collapses dominating headlines, a study ...
- Ford Launches European Campaign
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
The effort talks about specific Ford technology, while furthering the brand positi ...
- MediaVest Database Charts Brand Experience, Social Media Impact
Online Media Daily, Steve McClellan - Thursday, May 23, 2013
Publicis Groupe's MediaVest has created a massive database designed to help clien ...
- Data Is Springboard For Product Development
Online Media Daily, Laurie Sullivan - Thursday, May 23, 2013
Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new produ ...
- The Week That Ferrero Put The 'Nut' In Nutella
Social Media Insider, Catharine P. Taylor - Friday, May 24, 2013
Sometimes, when you're the writer of a weekly social media column, y ...