- CMOs Underprepared For Data Explosion
Marketing Daily, Tanya Gazdik - Tuesday, March 18, 2014
CMOs believe advanced analytics will play a significant role in helping th ...
- Jaguar Lining Up New Reveals, Ads And Marketing
Marketing Daily, Karl Greenberg - Tuesday, March 18, 2014
A newly launched spot, "Growler," makes the point perhaps more explicitly th ...
- New Study Finds Social Media Best Practices for Sustainability Storytelling
Marketing: Green, Brigid Milligan - Wednesday, March 19, 2014
Corporate storytelling has emerged as a powerful strategy to engage and inspi ...
- Facebook, Google Help Rocket Mobile Advertising
Mobile Marketing Daily, Gavin O'Malley - Wednesday, March 19, 2014
Once feared to be Facebook's Achilles' heel, mobile advertising is now thrivi ...
- Antisocial App Lets You Hide From Social Media "Friends"
The Social Graf, Erik Sass - Wednesday, March 19, 2014
Do you ever feel like the world is a vale of soci ...
- What'sApp Founder Denies Data Sharing Ad Deal With Facebook
Around the Net In MAD London, Sean Hargrave - Tuesday, March 18, 2014
Jan Koum has blogged to set the record straight. Despite rumours ...
- Foursquare Reimagines Service Recommendations
Around the Net in Real-Time, Gavin O'Malley - Tuesday, March 18, 2014
Dennis Crowley isn’t the first CEO to wax optimistic about advanced produ ...
- Chevy Kicks Off Campaign With Manchester United
Marketing Daily, Karl Greenberg - Monday, March 17, 2014
During the Premier League match between Manchester United and Liverpool FC th ...
- Cracker Barrel In 'Deliciously Different' Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 17, 2014
The brand -- while well-established in various regions including the Northeast ( ...
- Dole Squish'ems Teams With Soccer's Chastain, AYSO
Marketing Daily, Karlene Lukovitz - Tuesday, March 18, 2014
Dole Fruit Squish'ems, launched in the U.S. in January 2013, has bui ...
- Obamacare Campaign Utilizes Data, Cross-Platform Campaign To Reach Uninsured
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2014
Data plays a major role in how President Barack Obama's administration targe ...
- How Many Online Identities Do Your Consumers Have?
Online Spin, Max Kalehoff - Tuesday, March 18, 2014
I've accumulated perhaps dozens of identities across various social platforms over t ...
- DR Brand Marketers Favor Twitter For Local Campaigns
Social Media & Marketing Daily, Gavin O'Malley - Monday, March 17, 2014
Depending on how you measure them, the average Twitter account has betwe ...
- Simply Measured Adds $20M In Funding, Plans To Double Workforce
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, March 18, 2014
Social media analytics and measurement start-up Simply Measured has taken another $ ...
- Percolate Raises $24 Million, Expansion Planned
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, March 18, 2014
Riding a wave of interest in related services, social marketing firm Percola ...
- CMOs: Social Media Key, But We Are Clueless
The Social Graf, Erik Sass - Tuesday, March 18, 2014
Social media and big data will be key to the future succe ...
- On Syfy, Will 'Big Ass Spider!' Be Another 'Sharknado'?
TVBlog, Ed Martin - Tuesday, March 18, 2014
One of the most memorable media sensations of summer 2013, at lea ...
- We Are Social Appoints Ex-JWT Mobbie Nazir As Chief Strategy Officer
Around the Net In MAD London, Sean Hargrave - Monday, March 17, 2014
Mobbie Nazir, formerly JWT's Head of Digital Strategy, will now work acro ...
- Wildfire Folds Into Google
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 17, 2014
Wildfire will roll into Google's services, per Wildfire's team. It's another examp ...
- Danah Boyd: Social Fragmentation Is Facebook's Biggest Challenge
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, March 17, 2014
Danah Boyd, principal researcher at Microsoft Research, thinks that Facebook’s reign wi ...
- Twitter CEO Heads To China
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, March 17, 2014
Raising speculation about Twitter’s global expansion plans, CEO is making his fir ...
- Beyond Your Wildest Streams, Part III: Creeping Social(media)ism
Garfield at Large, Bob Garfield - Monday, March 17, 2014
Not only is FunnyorDie a media company that sells advertising against social ...
- Who Would You Believe: Redford or Ferrell?
MAD, Larissa Faw - Saturday, March 15, 2014
Agency Butler, Shine, Stern & Partners Pits the two celebrities in ...
- Gen Y Is Just A Different Kind of Brand Loyal
Marketing Daily, Sarah Mahoney - Monday, March 17, 2014
"They are looking for something a little different than their parents," Gle ...
- Huntington Bank Challenges Competition
Marketing Daily, Tanya Gazdik - Sunday, March 16, 2014
"We're using humor to challenge the consumer's complacency with their own banki ...
- Socialdipity
Online Spin, Joseph Jaffe - Monday, March 17, 2014
My fourth book is called "Z.E.R.O.," although it was originally meant ...
- Izea Launches Exchange For 'Sponsored Social' Content
Real-Time Daily, Tyler Loechner - Monday, March 17, 2014
Izea on Monday launched an ad exchange for sponsored content on soci ...
- User Generated Content Preferred Over TV By Millennials
Research Brief, Jack Loechner - Monday, March 17, 2014
According to Crowdtap, partnered with Ipsos Media surveying 839 millennial men a ...
- National Autism Network Launches
The Social Graf, Erik Sass - Monday, March 17, 2014
The advent of the Internet has allowed support groups and other kin ...
- Reach Them Or Die
MediaPost Weekend, Catharine P. Taylor - Saturday, March 15, 2014
It's tough to top the social media-infused frenzy surrounding the mysterious disappearan ...