- GE Social Campaign A Shout-Out For Inventions
Marketing Daily, Karl Greenberg - Tuesday, February 19, 2013
Paul Marcum, GE's director of global digital marketing and programming, tells Marketi ...
- Social Interactions Affect Brand Perception
Marketing Daily, Aaron Baar - Tuesday, February 19, 2013
"Hardly any companies are doing equally well on social marketing and soci ...
- Hilton, 'Onion' Create Humorous, Effective Campaign
Marketing: Travel, Harvey Chipkin - Tuesday, February 19, 2013
Whenever the GEICO "gecko" comes on, I quickly mute the TV ...
- Ford Brings Back Fiesta Movement
Raw, Karl Greenberg - Tuesday, February 19, 2013
Ford bringing back Fiesta Movement. ...
- Burger King, Jeep Get Hacked on Twitter
The Social Graf, Erik Sass - Tuesday, February 19, 2013
Twitter has a bit of a security problem, judging by two ha ...
- Lindsey Vonn On Marketing Run Despite Knee Surgery
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Lindsey Vonn, skiing gold medalist (and close, personal friend of Tiger Woods ...
- Content's 'Burstiness' Key To Twitter Ranking
Around the Net In OMD Europe, Nina Lentini - Sunday, February 17, 2013
The so-called "burstiness" of content could make it more prevalent on Twitte ...
- How Branded Content Continues To Change
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 18, 2013
The ways that people consume and share digital content are dramatically differe ...
- Paid Search, Social: Don't Bury The Message
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 18, 2013
A few tweaks in the headline of an ad can make a differen ...
- Target, Mindless Behavior Crowdsourcing Lyrics
Marketing Daily, Sarah Mahoney - Friday, February 15, 2013
Target, which frequently features exclusive tracks on CDs to boost music sale ...
- Honda's Back 'Atcha On Valentine's Day
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
Honda Associates, including those at headquarters in Torrance, Calif. and at manufacturi ...
- BBVA Compass Launches NBA-Themed Online Banking
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
Official Bank of the NBA BBVA Compass (and NBA sponsor since 201 ...
- Panera Bread Aims For Social 'Food Chain Reaction'
Marketing Daily, Karlene Lukovitz - Friday, February 15, 2013
The overall "Live Consciously" campaign eschews a typical focus on products, inste ...
- We Are Social Taps Gilbert To Handle New Paid Media
Online Media Daily, Gavin O'Malley - Friday, February 15, 2013
London-based social media agency We Are Social has hired David Gilbert, form ...
- CBS' Digital Super Bowl Coverage Ratchets Up Tech, Social
Online Media Daily, Mark Walsh - Friday, February 15, 2013
CBS spent a year planning its second-screen Super Bowl offering. Gathering feedba ...
- Web Login Through Social Sites Deemed Valuable
Research Brief, Jack Loechner - Monday, February 18, 2013
According to a recently released report that Janrain commissioned to Blue Researc ...
- YouTube Sues Russian Regulator Over Video Ban
Around the Net In OMD Europe, Nina Lentini - Thursday, February 14, 2013
YouTube was banned due to a video that showed how to comm ...
- 'Photos Of Bulger's Killer' Now Off Twitter
Around the Net In OMD Europe, Nina Lentini - Thursday, February 14, 2013
Photographs that appear to identify one of the grown-up killers of Jam ...
- The Psychology of Sharing
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 15, 2013
Social media dictates behavior, according to Andy Betts. He provides three exampl ...
- Seven Facts You Didn't Know About Social Media
Social Media Insider, Catharine P. Taylor - Friday, February 15, 2013
As I write this, I'm flying home enjoying the JetBlue experience aft ...
- Social Media Users Skew Young, Affluent, Female
The Social Graf, Erik Sass - Friday, February 15, 2013
The majority of online Americans used social media in 2012, according ...
- Lipton Tea Targets Youth In Instagram Contest
Around the Net In OMD Europe, Nina Lentini - Wednesday, February 13, 2013
The competition will run via a dedicated Facebook page, where people c ...
- It's Time For Brands To Join The Social Revolucion
Engage:Hispanics, Lee Vann - Thursday, February 14, 2013
There are countless brands out there asking themselves the following question: ...
- Did Poland Spring Blow Its Big Close-Up?
Marketing Daily, Karlene Lukovitz - Wednesday, February 13, 2013
As of late afternoon on Wednesday, the brand's only mention on soci ...
- NBA, AmEx Roll Out Live Online For All-Stars
Marketing Daily, Karl Greenberg - Wednesday, February 13, 2013
To get discounts on apparel, American Express cardmembers have to sync the ...
- Coke To Air Open-Sourced V-Day Ad On 'American Idol'
Marketing Daily, Karlene Lukovitz - Thursday, February 14, 2013
"This work redefines the benchmark of open-sourced excellence," said Jonathan Mildenhall, Coke ...
- Hashtag - The Halftime Belle Of The Ball
Marketing: Entertainment, Doug Chavez - Thursday, February 14, 2013
A few years ago, only geeks, programmers and few others knew wh ...
- Siri Meets Max Headroom Meets Carson: Winston Narrates Your World
MoBlog, Steve Smith - Thursday, February 14, 2013
Winston uses semantic analysis, multimedia, social media and voice synthesis to crea ...
- The Whole Story: App Usage
Online Media Daily, Mike Bloxham - Thursday, February 14, 2013
Not all apps are created equal - there is a world ...
- Facebook PMD Applicants On Hold Pending New Criteria
Online Media Daily, Mark Walsh - Wednesday, February 13, 2013
Facebook has closed its Preferred Marketing Developer (PMD) program to new applican ...