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With Strategy, Irrelevant Content Can Be An Advantage

  • The Drum, Thursday, February 28, 2013 2:56 PM

A social networking campaign to crown Britain's best office dog provided the perfect platform for social media and content marketing company Red Rocket Media to demonstrate how even seemingly irrelevant content can be used to raise brand awareness. The canine competition was run between December 2012 and January 2013 using the company's Facebook and Twitter pages to promote and gather votes. The Facebook reach increased by a massive 4,495% over the course of two months, with Twitter increasing by 139.5%. 

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