- Capturing Mom's Holiday Shopping Dollars
Engage:Moms, Maria Bailey - Wednesday, November 4, 2009
Moms with older children expect to spend more than last year. Th ...
- Adults Drive Growth Of Halloween Industry
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 27, 2009
My son phoned yesterday to ask me to get a referee shi ...
- Black Friday: How Much Will It Matter?
Marketing Daily, Sarah Mahoney - Monday, October 26, 2009
Retailers, for the most part, will consider it a big win ...
- Columnist Takes A Trip Into The Natural Habitat Of Millennials
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 21, 2009
Columnist Chris O'Brien, a proud Gen Xer born between the early 196 ...
- Study: Americans Look To Spend Less On Food
Marketing Daily, Sarah Mahoney - Tuesday, October 13, 2009
Americans are fiercely focused on price, says Synovate, a Chicago-based market resear ...
- Still No Joy in Mudville
Research Brief, Jack Loechner - Wednesday, October 14, 2009
According to the results of The Harris Poll online survey between Septemb ...
- More Ads For Basic Brands As Shoppers Spend Less
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
...
- Holiday Retail Messages Are Partly Sunny With Chance Of Rain
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 6, 2009
I was getting mighty confused as I cruised around the Web th ...
- Halloween Is Seen Likely To Be A (Boo!) Bummer
Marketing Daily, Sarah Mahoney - Tuesday, September 29, 2009
Young adults, typically the big spenders, are cutting back even more sharpl ...
- Del Monte To Hike Marketing Spend By 40%+
Marketing Daily, Karlene Lukovitz - Friday, September 4, 2009
Increasing marketing investment to drive sales of Del Monte's core brands a ...
- Brand Cred: College Kids Love J&J, Apple, Sony
MediaDailyNews, Erik Sass - Wednesday, September 2, 2009
Johnson & Johnson, Sony and Apple top the list of brands th ...
- Nielsen: U.S. Ad Spend Down 15.4% In 2009
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
...
- Personal Spending Not Back Yet
Research Brief, Jack Loechner - Monday, August 31, 2009
The results of a new AdweekMedia/The Harris Poll show that 79% ...
- L'Oréal CEO Bravely Beefs Up Marketing Spend, Expands Target
Around the Net In Brand Marketing, Thom Forbes - Friday, August 28, 2009
Nivea reported yesterday that its profit dropped 14% in the first ha ...
- BTS: So Far, Coupons And Walmart Are Winning
Marketing Daily, Sarah Mahoney - Wednesday, August 19, 2009
Teens -- a major force in clothing sales -- are also bargain-huntin ...
- Target Boosts Marketing Spend As Value Message Takes Hold
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 19, 2009
Target executives say it is finally gaining traction in its fight ...
- Cause Marketing Expected To Show Growth
Marketing Daily, Aaron Baar - Tuesday, August 18, 2009
With consumers more empowered than ever to find and call out compani ...
- Macy's Profits Strong, Despite Weaker Sales
Marketing Daily, Sarah Mahoney - Wednesday, August 12, 2009
That may bode well for other retailers, too, especially as most a ...
- Little Sign Of Relief For Marketing Budgets, Agencies
Marketing Daily, Karlene Lukovitz - Tuesday, August 11, 2009
Marketers continue to be under heavy pressure to reduce costs, and agenci ...
- Do You Know Where Your CPM Is?
OMMA Magazine, Catharine P. Taylor - Thursday, July 15, 2010
If you're in the online advertising business, you've finally seen the headli ...
- Web U: The Big Budget Buster
OMMA Magazine, John Nardone - Thursday, July 15, 2010
We all love a big budget, don't we? Clients with big budge ...
- Metrics Focus: Verify Your Paranoia
OMMA Magazine, - Thursday, July 15, 2010
Few professionals are as willing to trust their business partners as med ...
- Behind the Numbers: A Bigger Boat
OMMA Magazine, kyle , Daisy Whitney - Thursday, July 15, 2010
Despite the very public failing of the first addressable ad efforts fr ...
- As Online Spending Fell Off a Cliff, Forecasters Spent an Alarmingly Long Time Suspended in Midair
OMMA Magazine, Erik Sass - Tuesday, July 14, 2009
Trying to predict the future is a thankless job, especially when money ...