Commentary

Still No Joy in Mudville

According to the results of The Harris Poll online survey between September 8 and 15, 2009 by Harris Interactive, 67% of Americans say they will decrease spending on eating out at restaurants, and the same number will reduce spending on entertainment, almost the same as the response in May.  

50% of Americans say they will be saving or investing more money in the next six months, slightly down from 53% who said so in May of this year. In terms of general spending, just one-quarter of U.S. adults say they anticipate having more money to spend the way they want, again unchanged from the beginning of summer in May when 26% said so.

In May, as people were planning their summer vacations over one-third of Americans said they would be taking a vacation away from home lasting longer than a week in the next six month. The end of summer tends to mean less travel and now only 28% of Americans say it is likely they will take a week-long vacation in the next six months.

Almost unchanged from May, one in five Americans say they will be likely to buy a new computer in the next. Also unchanged is that 7% of Americans would be starting a new business in the next six months compared to 8% who said so in May.

Just 14% of Americans say they are likely to move to a different residence and less than one in ten say they will be likely to purchase a house or condo in the next six months. In May, one in five U.S. adults (19%) said they were likely to move in the next six months and 9% were likely to purchase a house or condo.

Looking at bigger ticket items, people are still not quite ready for these types of purchases. Just one in ten Americans say they are going to buy or lease a newly manufactured car, truck or van in the next six months, almost the same as in May, when 12% said the same. When it comes to buying a boat or recreational vehicle in the next six months, just 4% say they will do so compared to 5% in May who said they would.

Likelihood Of Spending Or Saving Over Next Six Months (All American Adults; Percent of Respondents)

 

Likely (Net)

Very likely

Somewhat Likely

Not Likely (Net)

Decrease spending on eating out at restaurants

67%

31%

36%

33%

Reduce spending on entertainment

67

30

37

33

Save or invest more money

50

17

33

50

Take a vacation away from home lasting longer than a week

28

11

17

72

Have more money to spend the way you want

25

5

20

75

Buy a new computer

19

5

14

81

Move to a different residence

14

5

9

86  

Buy or lease a newly manufactured car, truck or van

10

3

8

90

Purchase a house or condo

8

3

5

92

Start a new business

7

2

5

93  

Buy a boat or recreational vehicle (e.g. trailer, motor home)

4

2

2

96  

Source: The Harris Poll, September 23, 2009

  

Historical Trend Of Americans Saying Very Or Somewhat Likely Of Spending Or Saving Over Next Six Months (All American Adults)

 

Percent of Respondents

 

Nov. 2008

March 2009

May 2009

Sept. 2009

Decrease spending on eating out at restaurants

65%

74%

66%

67%

Reduce spending on entertainment

64

74

64

67

Save or invest more money

49

50

53

50

Take a vacation away from home lasting longer than a week

29

35

36

28

Have more money to spend the way you want 25

21

26

25

 

Buy a new computer

22

22

21

19

Move to a different residence 18

20

19

14

 

Buy or lease a newly manufactured car, truck or van

12

11

12

10

Purchase a house or condo

10

10

9

8

Start a new business

9

10

8

7

Buy a boat or recreational vehicle (e.g. trailer, motor home)

5

5

5

4

Source: The Harris Poll, September 23, 2009

The study concludes that the economy is still a major issue of concern for people and, with the worries surrounding the job market, people are not ready to start spending yet.

  

For more information, and to access the PDF file, please visit HarrisInteractive here.

 

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