- Deloitte: Look For Moderate Gains This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, September 25, 2013
A new forecast from Deloitte points to reasonably happy holidays for store ...
- Post Sandy, Halloween May Be Ho-Hum
Marketing Daily, Sarah Mahoney - Monday, September 23, 2013
Chalking the restraint up to cooler weather, the NRF's national survey, conduct ...
- Europe Sees Slight Improvement In Marketing Budgets
Around the Net In OMD Europe, Tanya Gazdik - Monday, September 16, 2013
Marketing budgets in August have seen a slight improvement month-on-month, Warc h ...
- GroupM Cuts Its Ad Spending Forecast For 2013
MAD, Steve McClellan - Wednesday, August 14, 2013
Continued Eurozone troubles are cited for the cut. Next Year may ...
- Fluent Study: College Millennials Worry About Money
MAD, Steve McClellan - Monday, August 12, 2013
A new study from Boston-based Fluent suggests that college aged Millennials wor ...
- Frugal Spending
Research Brief, Jack Loechner - Friday, August 9, 2013
According to the The Harris Poll online survey in June, 2013 ...
- Consumers Unaware Of Spending More
Marketing Daily, Tanya Gazdik - Tuesday, July 30, 2013
Consumer spending has increased across all evaluated categories, although consumers believe t ...
- Back-to-School Spending To Decline
Marketing Daily, Sarah Mahoney - Thursday, July 18, 2013
The National Retail Federation says families will spend less outfitting their childr ...
- Affluents Outpace Others Shopping
Research Brief, Jack Loechner - Thursday, July 4, 2013
According to the most recent Martini Media Affluent Online Shopper Index, wi ...
- Boom! Consumers Stocking Up On Fireworks
Marketing Daily, Sarah Mahoney - Tuesday, July 2, 2013
Visa reports that more people intend to mark the day, with ju ...
- Tech Products and Discretionary Spending Advancing With College Students
Research Brief, Jack Loechner - Thursday, June 27, 2013
According to the re:fuel 13th annual College Explorer survey, 22 million colle ...
- Industry Is Expanding In Advertising, Social
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2013
Retailers are planning to spend big on more stores, digital technology a ...
- More Access, More Devices Mean More Spending
Marketing Daily, Aaron Baar - Wednesday, June 5, 2013
Increasing Internet access, particularly through the mobile channel, and the expected explosi ...
- When Is Too Much Too Much?
Engage:Teens, Crystal Bennett - Thursday, May 2, 2013
I want to focus on a personal favorite topic, which seems appropria ...
- Most Will Boost Online Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
Most online marketers in 2013 are evenly splitting their digital spending betwe ...
- Affluents Will Maintain Spending Levels
Marketing Daily, Aaron Baar - Monday, April 22, 2013
According to the American Affluence Research Center's semiannual tracking study of t ...
- Teen Discretionary Spending Climbing
Research Brief, Jack Loechner - Monday, April 22, 2013
According to a new Piper Jaffray study, "Taking Stock With Teens," t ...
- Affluent Predilections
Research Brief, Jack Loechner - Tuesday, April 16, 2013
According to the Shullman Research Center "Survey of the Affluent," ads, electron ...
- U.S. Women Hold The Purse Strings
Research Brief, Jack Loechner - Tuesday, April 9, 2013
According to a report recently released by Nielsen, women have tremendous spendi ...
- Multicultural Consumers Wield $1.3 Trillion In Consumer Spending Power
MediaDailyNews, Erik Sass - Friday, April 5, 2013
The total consumer spending power of the U.S. multicultural market -- meani ...
- Travel Companies Must Engage Millennials
Marketing Daily, Tanya Gazdik - Monday, March 18, 2013
More Millennials report using travel apps on their smartphones including Hotels.com, Expedi ...
- America Reins In The Easter Rabbit
Marketing Daily, Sarah Mahoney - Monday, March 18, 2013
A new survey from the National Retail Federation reports that Americans wi ...
- Interest In Sponsorship Up Globally
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2013
The average amount requested in sponsorship proposals increased in 2012, per Sponsoriu ...
- Cash-Strapped: Lovers To Spend Less This Year
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2013
Overall, spending on the Valentine's Day holiday is expected to rise ...
- Global Ad Spend Expected To Go Down
Around the Net In OMD Europe, Nina Lentini - Monday, November 26, 2012
Warc, the marketing intelligence service, expects global advertisingspend to increase by 4. ...
- Stores Get 'Huge Win' In Long Black Weekend
Marketing Daily, Sarah Mahoney - Sunday, November 25, 2012
The bigger news, for consumers and retailers alike, is a brand n ...
- Consumers Self Gifting This Year
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 20, 2012
According to the National Retail Federation this year consumers will spend ...
- Gift Card Spend To Reach $28.8 Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 15, 2012
The National Retail Federation's 2012 holiday consumer spending survey conducted by BIGinsig ...
- Online Shopping Is Up For Grabs This Holiday Season
Engage:Hispanics, Lee Vann - Thursday, November 8, 2012
Now that the election is over, our TV, computer and mobile scree ...
- Bring Out The Holly: Holiday Forecasts Bullish
Marketing Daily, Sarah Mahoney - Monday, November 5, 2012
Just out is Brand Keys' survey of some 16,200 consumers, who s ...