- Nielsen Predicts 1.9% Rise In Holiday Spending
Marketing Daily, Sarah Mahoney - Wednesday, October 29, 2014
Across all groups and demographic levels, people say they intend to ...
- Back To School Creates Several Headaches For Mom
Research Brief, Jack Loechner - Monday, September 1, 2014
According to a new study by SheKnows, about moms and the g ...
- Gen-X'ers Viewed As A Marketing Opportunity
Research Brief, Jack Loechner - Tuesday, August 5, 2014
According to a recent study from the Shullman Pulse, marketers and the ...
- American Spending Trends Signal Rising Confidence
Research Brief, Jack Loechner - Friday, July 18, 2014
According to the results of The Harris Poll of U.S. adults survey ...
- NRF: Back-to-School Spending To Climb 5%
Marketing Daily, Sarah Mahoney - Thursday, July 17, 2014
By grade, spending will be heaviest among families with high school student ...
- Americans Becoming Self-And-Spend Centered
Research Brief, Jack Loechner - Thursday, July 10, 2014
Renewed consumer spending is in line with pre-recession trends and consumer optimi ...
- Invest Wisely In B2B Customer Experience
Research Brief, Jack Loechner - Thursday, June 26, 2014
According to new research from Accenture, the overwhelming majority of B2B organizatio ...
- American Consumer Spending Passes $10 Trillion, Future Looks Rosy
Research Brief, Jack Loechner - Thursday, June 5, 2014
According to Mintel's American Lifestyles 2014, renewed consumer spending is in li ...
- Consumers To Spend Big On Mama
Marketing Daily, Sarah Mahoney - Tuesday, April 29, 2014
While marketers of everything from greeting cards, restaurants, jewelers, florists and d ...
- P&G Ad Spend To Decrease Again As Focus Shifts From TV To Digital
Around the Net In MAD London, Sean Hargrave - Thursday, April 24, 2014
Effectiveness will be increased, but marketing budget will be reduced in 201 ...
- Search Data, Mixed With Time, Takes Nation's Pulse
SearchBlog, Laurie Sullivan - Friday, April 18, 2014
People increasingly rely on Internet data to plan for the future a ...
- Female Teens Spending Less!
Research Brief, Jack Loechner - Wednesday, April 16, 2014
According to the Piper Jaffray 27th semi-annual "Taking Stock With Teens" mark ...
- Kids Cost Money!
Research Brief, Jack Loechner - Wednesday, March 26, 2014
Based on 2013 Gallup Daily tracking, asking Americans about the amount ...
- Weather, Monday Paint St. Patrick's Day Blue
Marketing Daily, Sarah Mahoney - Wednesday, March 12, 2014
Still, some 55% of American adults intend to celebrate the day someho ...
- 83% Plan to Purchase Via Mobile, Up 15%
MobileShopTalk, Chuck Martin - Friday, February 21, 2014
More money continues to move through mobile. Most (68%) consumers already ha ...
- Store Sales Forecast To Rise 4.1% This Year
Marketing Daily, Sarah Mahoney - Thursday, February 6, 2014
"We are optimistic that 2014 will be better," NRF CEO Matthew Sh ...
- More Americans Spurn Cupid
Marketing Daily, Sarah Mahoney - Wednesday, February 5, 2014
Retailers are looking for any V-day leverage they can find. Rite Ai ...
- This Super Bowl, Fewer Carrots, More Beer
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2014
And while the Nielsen survey predicts an increase in overall Super Bo ...
- 29% of Online Christmas Sales Come via Mobile
MobileShopTalk, Chuck Martin - Thursday, December 26, 2013
Christmas was yet another busy day for mobile commerce. It also w ...
- Holiday Shoppers Storming Online
Marketing Daily, Sarah Mahoney - Tuesday, December 17, 2013
With time running out on all but the most determined procrastinators, ...
- Kohl's, Walmart Woo Shoppers In Lull Week
Marketing Daily, Sarah Mahoney - Thursday, December 12, 2013
The moves come amidst the traditional lull week for retailers, after t ...
- Food, Electronics, Jewelry Aside, Holiday Spend Down
Marketing Daily, Karl Greenberg - Tuesday, December 10, 2013
The nesting instinct, with people spending time with a closer circle ...
- Mobile Spending Moves to Bigger-Ticket Items
MobileShopTalk, Chuck Martin - Monday, December 9, 2013
People may be spending more by mobile, although slightly less of th ...
- Multi-Generational Families Overlooked In Advertising
Research Brief, Jack Loechner - Thursday, November 28, 2013
According to new research from Mintel, multi-generational families are more likely, th ...
- ComScore: Billion-Dollar Days Ahead
Marketing Daily, Sarah Mahoney - Tuesday, November 26, 2013
The Reston, Va.-based company, which measures many aspects of the digital worl ...
- Early To Rise, But Holiday Shopping Marginally Increasing
Research Brief, Jack Loechner - Thursday, November 14, 2013
According to Nielsen's 2013 Holiday Spending Forecast, retailers are already rolling o ...
- Where Digital Investments Are Going And The Barriers
Marketing Daily, Karl Greenberg - Monday, November 11, 2013
"Moving away from complexity and toward simplicity is something that all markete ...
- Teen Spending Slows; Browsing More on Mobile
Research Brief, Jack Loechner - Monday, October 28, 2013
According to the recent Piper Jaffray semi-annual "Taking Stock With Teens" consum ...
- Will Fiscal Drama Steal Retail's Holiday?
Marketing Daily, Sarah Mahoney - Wednesday, October 16, 2013
As flailing Washington, D.C. insiders raced to reopen the government and avo ...
- Accenture: Consumers Plan 'Sensible' 11% Holiday Hike
Marketing Daily, Sarah Mahoney - Wednesday, October 9, 2013
While people say they will be hunting for bargains and focusing ...