- Social Spend Soars, But Impact Stumbles
The Social Graf, Erik Sass - Tuesday, February 16, 2016
Big brands are spending more than ever on social media marketing a ...
- Political Spending By Koch Group Hits $400 Million in 2015
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, February 2, 2016
The Koch brothers, founders of The Tea Party, have spent almost ha ...
- Adland Has Never Had It So Good -- Enjoy It While It Lasts
London Blog, Sean Hargrave - Tuesday, December 22, 2015
Consumer confidence is at a consistent record high -- but that ...
- Omnibus Spending Bill Blocks Disclosure Measures For Political Activity
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, December 17, 2015
The omnibus spending bill released by the Senate on Wednesday has hidd ...
- Supermarkets To Cash In On Late Christmas Grocery Rush
Around the Net In MAD London, Sean Hargrave - Wednesday, December 16, 2015
UK shoppers are forecast to spend more than GBP6.4bn at the supermark ...
- GOP Donors Are Having Trouble Buying 2016 Election
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, December 15, 2015
Five years down the road from the Citizens United Supreme Court decisio ...
- Rubio Rounds Up More Big Donors
Around the Net In Marketing Politics, Philip Rosenstein - Friday, December 11, 2015
Art Pope, North Carolina’s discount store magnate and influential supporter of conservati ...
- Programmatic TV To Reach $17.3B Worldwide By 2019, Says IDC Report
RTBlog, Tyler Loechner - Friday, August 28, 2015
Earlier this year, projections from IPG Mediabrands' Magna Global noted that "programmat ...
- Audience Data Expenditure Dips In Q1 Following Holiday Surge
RTBlog, Tyler Loechner - Thursday, July 30, 2015
Marketers spent less on audience data used for targeting in digital ...
- New Model Estimates Ad Waste For Programmatic Buyers
RTBlog, Tyler Loechner - Friday, June 26, 2015
We cover a slew of topics here in 'Real-Time Daily' that a ...
- Asian-American Spending Power On Course For $1 Trillion
MediaDailyNews, Erik Sass - Friday, June 12, 2015
The Asian-American population is expanding fast and its spending power is growi ...
- Marketers Investing In More Audience Data; Expenditure Up 37% In U.S.
RTBlog, Tyler Loechner - Thursday, May 21, 2015
In the programmatic ad-buying world, audience data has become increasingly important. A ...
- Consumers Pour On Mother's Day Love For Record Spending
Marketing Daily, Sarah Mahoney - Tuesday, April 28, 2015
And this year, it's evident people intend to broaden their interpretation ...
- Report Says Ecommerce To Reach $334 Billion
Marketing Daily, Sarah Mahoney - Friday, April 24, 2015
With online research influencing something like $1 trillion in sales, there a ...
- Spending Up, But Marketers Still Have Big Digital Blind Spots
Marketing Daily, Sarah Mahoney - Thursday, April 9, 2015
A new report from Forrester reveals that marketers are finally treating digit ...
- NRF Forecast: Easter Spending To Rise
Marketing Daily, Sarah Mahoney - Wednesday, April 1, 2015
While most - 58.6% - say they plan to do their shoppi ...
- WPP's Sorrell Cautious On Ad Spend Growth For 2015
Around the Net In MAD London, Sean Hargrave - Tuesday, March 10, 2015
Despite acknowledging improvements to the global economy, WPP says it is unlike ...
- Coca-Cola Increases Marketing Spend As Growth Returns
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
Coca-Cola's Q4 and final 2014 results were slightly ahead of expectations a ...
- Valentine's Day Spending To Hit Record $19 Billion
Marketing Daily, Sarah Mahoney - Tuesday, January 27, 2015
A survey from the National Retail Federation reports that Americans will spe ...
- Fast-Food Ads Fared Well Among Millennials Last Year
Marketing Daily, Karl Greenberg - Monday, January 19, 2015
Food ads represented 8 of the 10 top ads among African-Americans, ...
- Fourteen Billion-Dollar Babies
Research Brief, Jack Loechner - Thursday, December 25, 2014
According to the comScore digital world forecasts, reporting the U.S. retail e-commer ...
- Nielsen Says Consumers Are Redefining Holiday Optimism
Marketing Daily, Sarah Mahoney - Monday, December 22, 2014
It would be a mistake to expect shoppers to go all 20 ...
- With Spending Strong, Retailers Set Sights On Holiday Stragglers
Marketing Daily, Sarah Mahoney - Thursday, December 18, 2014
Online spending so far has set new records, with comScore reporting th ...
- Americans Remain Reluctant Spenders
Research Brief, Jack Loechner - Thursday, December 18, 2014
According to the findings of McKinsey's latest Consumer Sentiment Survey, because inflation-adjust ...
- Jolly Good Is What They Say About November Spending
Marketing Daily, Sarah Mahoney - Thursday, December 11, 2014
The National Retail Federation says that the November sales gains -- ...
- Shopping Already Stronger Barreling Into Black Friday
Marketing Daily, Sarah Mahoney - Tuesday, November 25, 2014
Those gains come at a time when retailers have done all th ...
- Forrester, BrandKeys Predict Increases In Holiday E-Commerce
Marketing Daily, Sarah Mahoney - Monday, November 3, 2014
Forrester Research is forecasting a $10 billion jump in online spending th ...
- Nielsen Predicts 1.9% Rise In Holiday Spending
Marketing Daily, Sarah Mahoney - Wednesday, October 29, 2014
Across all groups and demographic levels, people say they intend to ...
- Back To School Creates Several Headaches For Mom
Research Brief, Jack Loechner - Monday, September 1, 2014
According to a new study by SheKnows, about moms and the g ...
- Gen-X'ers Viewed As A Marketing Opportunity
Research Brief, Jack Loechner - Tuesday, August 5, 2014
According to a recent study from the Shullman Pulse, marketers and the ...