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Supermarkets To Cash In On Late Christmas Grocery Rush

  • Marketing, Wednesday, December 16, 2015 6:30 AM

UK shoppers are forecast to spend more than GBP6.4bn at the supermarket in the two weeks leading up to Christmas, according to research from Nielsen. The global information and insights company predicts that British consumers are intending to leave their Christmas shopping late this year, with 60% planning to do their main grocery shop just a week before Christmas Day.

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