- For Social Sponsorships, Content & Brand Are Integral To Driving Cost
Marketing: Entertainment, Ted Murphy - Thursday, November 7, 2013
Chances are that if you're in entertainment marketing, you've dabbled with sponsorshi ...
- Mobile Drives LinkedIn's Sponsored Updates
Online Media Daily, Mark Walsh - Tuesday, November 5, 2013
LinkedIn is early in shifting from traditional display ads on its si ...
- Kia Partnering With YouTube Music Awards
Marketing Daily, Karl Greenberg - Thursday, October 31, 2013
Kia is partnering with YouTube for the inaugural "YouTube Music Awards Present ...
- U.S. Potato Board Partners With Hungry Girl
Marketing Daily, Karlene Lukovitz - Monday, October 28, 2013
Lisa Lillien -- who has frequently expressed her love of potatoes ...
- Chipotle Backs HuffPo's 'Food For Thought' Content Area
Marketing Daily, Karlene Lukovitz - Thursday, October 24, 2013
The platform offers numerous, frequently updated blog posts from outside contributors ...
- Google's New Terms Of Service Uses Shared Endorsements In Display Ads
Online Media Daily, Laurie Sullivan - Friday, October 11, 2013
Google's update to its Terms of Service will enable the company ...
- LinkedIn Native Ad Unit Forecast To Hit $46 Million In 2014
Online Media Daily, Mark Walsh - Monday, September 30, 2013
A new analyst report forecasts that LinkedIn's recently launched native ad un ...
- NAD: Qualcomm Campaign Over, Sponsored Articles Can Run Without Sponsor Tag
PolicyBlog, Wendy Davis - Tuesday, October 1, 2013
In its first case involving native advertising, the Better Business Bureau's Nation ...
- Range Rover Sport Climbs Pikes Peak
Marketing Daily, Karl Greenberg - Friday, September 6, 2013
The campaign, which Land Rover says is weighted toward digital, includes W ...
- Networking the Natives
Data and Targeting Insider, Steve Smith - Tuesday, September 3, 2013
Content marketing is meeting up with the massive distribution mechanisms, targeting a ...
- Junior Year For Hyundai And NCAA Football
Marketing Daily, Karl Greenberg - Thursday, August 29, 2013
This is Hyundai's junior year in NCAA football. The Fountain Valley, Calif.-bas ...
- Jim Beam Honey Teams Humor With A Cause
Marketing Daily, Karlene Lukovitz - Tuesday, August 20, 2013
On BuzzFeed, sponsored content already posted includes "12 reasons Why Bears A ...
- The Natives Are Feckless: Part 3
Garfield at Large, Bob Garfield - Monday, August 19, 2013
What are readers to think of naked advertorial not disclosed as advertori ...