- Users Respond Most To Relevancy, Site Credibility In Sponsored Content
MediaDailyNews, Gavin O'Malley - Tuesday, July 22, 2014
When is native advertising a smart strategy for reaching online news reader ...
- Earth To Media: Consumers Really Are Onto This Whole 'Sponsored Content' Dodge
MoBlog, Steve Smith - Monday, July 14, 2014
In one survey of users, most said they preferred the transparency ...
- Court Urged To Reject Facebook's Defense Of 'Sponsored Stories' Settlement
Online Media Daily, Wendy Davis - Monday, July 14, 2014
A coalition of parents is asking the 9th Circuit Court of Appea ...
- Adidas Content And Social World Cup Campaigns Deliver 2bn Euros Sales Lift
Around the Net In MAD London, Sean Hargrave - Wednesday, June 25, 2014
Adidas claims its content-focussed World Cup marketing campaign is set to h ...
- Paddy Power And ITV Sponsored Twitter World Cup Highlights Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, June 17, 2014
Paddy Power's World Cup activity is set to intensify with a Twitt ...
- Tumblr Ads To Appear On Yahoo Sites
Around the Net In Social Media & Marketing, Mark Walsh - Tuesday, June 17, 2014
In a bid to boost its display ad sales, Yahoo
wi ... - Native, Programmatic Lead Ad Industry Growth, But Not Without Challenges
SearchBlog, Laurie Sullivan - Friday, June 13, 2014
New money continues to roll into the advertising industry. While companies offeri ...
- Better Business Bureau Tells Taboola To Make 'Sponsored Content' Disclosures More Prominent
Online Media Daily, Wendy Davis - Tuesday, May 20, 2014
The tech company Taboola, which distributes advertiser-sponsored content online, has agreed ...
- LinkedIn Names Certified Partners For Sponsored Updates, Content Marketing
Social Media & Marketing Daily, Mark Walsh - Thursday, April 24, 2014
LinkedIn is adding tools and support to help marketers run campaigns usi ...
- 'Cosmo' Gets Extra 'Cover' Sponsored By L'Oreal
MediaDailyNews, Erik Sass - Thursday, April 10, 2014
The May issue of "Cosmopolitan" is raising some eyebrows by integrating ...
- Wake Up, Marketers - Consumer Trust In Brand Messages Waning
SearchBlog, Laurie Sullivan - Thursday, April 10, 2014
Just 22% of consumers trust emails from companies or brands, 13% tru ...
- Mike's Hard Lemonade Moves To All-Digital Marketing
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
Digital content channels were found to drive the brand's business "in surprisi ...
- Breyers Gelato Airing Vignettes During 'Parenthood'
Marketing Daily, Karlene Lukovitz - Thursday, April 3, 2014
All elements of the campaign are keyed to the concept of coupl ...
- Advertising Is Changing, Says Waitrose, As It Shifts From Selling To Inspiring
Around the Net In MAD London, Sean Hargrave - Thursday, March 27, 2014
Waitrose is refocusing its advertising and marketing effort away from paid ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- Izea Launches Exchange For 'Sponsored Social' Content
Real-Time Daily, Tyler Loechner - Monday, March 17, 2014
Izea on Monday launched an ad exchange for sponsored content on soci ...
- Sell Your Soul - Er, Social - Influence
RTBlog, Tyler Loechner - Monday, March 17, 2014
Izea has created a marketplace where advertisers can buy sponsored content spa ...
- Cox Media's Austin American-Statesman Launches Mobile App @SXSWi
Show Daily, Laurie Sullivan - Friday, March 7, 2014
Cox Media Group's local news outlet, Austin American-Statesman, released a mobile entertainme ...
- Wayans, Agency Click 3X Partner On 'Funny' Branded Content Platform
MAD, Larissa Faw - Wednesday, February 19, 2014
New online content platform 'What The Funny' is partnering with creative digit ...
- Facebook Facing New Sponsored Stories Suit
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, February 13, 2014
Despite reaching a small settlement, Facebook could face additional penalties for usi ...
- NATPE 2014: What Marketers Need
Marketing Daily, Mitch Burg - Monday, January 27, 2014
January, the midpoint of the broadcast year, is the time when ...
- Facebook Sued For False Advertising, 'Manipulating' User's Profile
Online Media Daily, Wendy Davis - Friday, January 10, 2014
A Colorado resident has sued Facebook for allegedly misrepresenting to his frien ...
- For Social Sponsorships, Content & Brand Are Integral To Driving Cost
Marketing: Entertainment, Ted Murphy - Thursday, November 7, 2013
Chances are that if you're in entertainment marketing, you've dabbled with sponsorshi ...
- Mobile Drives LinkedIn's Sponsored Updates
Online Media Daily, Mark Walsh - Tuesday, November 5, 2013
LinkedIn is early in shifting from traditional display ads on its si ...
- Kia Partnering With YouTube Music Awards
Marketing Daily, Karl Greenberg - Thursday, October 31, 2013
Kia is partnering with YouTube for the inaugural "YouTube Music Awards Present ...
- U.S. Potato Board Partners With Hungry Girl
Marketing Daily, Karlene Lukovitz - Monday, October 28, 2013
Lisa Lillien -- who has frequently expressed her love of potatoes ...
- Chipotle Backs HuffPo's 'Food For Thought' Content Area
Marketing Daily, Karlene Lukovitz - Thursday, October 24, 2013
The platform offers numerous, frequently updated blog posts from outside contributors ...
- Google's New Terms Of Service Uses Shared Endorsements In Display Ads
Online Media Daily, Laurie Sullivan - Friday, October 11, 2013
Google's update to its Terms of Service will enable the company ...
- LinkedIn Native Ad Unit Forecast To Hit $46 Million In 2014
Online Media Daily, Mark Walsh - Monday, September 30, 2013
A new analyst report forecasts that LinkedIn's recently launched native ad un ...
- NAD: Qualcomm Campaign Over, Sponsored Articles Can Run Without Sponsor Tag
PolicyBlog, Wendy Davis - Tuesday, October 1, 2013
In its first case involving native advertising, the Better Business Bureau's Nation ...